Media era pioneer microblogging marketing should focus on interaction

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November 16, Sina, sponsored by the Chinese First World micro-blogging Developers conference held in Beijing, the conference released the latest data, as of October 10, Sina Weibo users have reached 50 million, on average, more than 25 million micro-blogs per day.

From the Sina data, we all know what the data is carrying, which means that users are constantly gathering in the platform. It's no wonder that in the 3Q after the war, 11558.html "> Small Margo said, can not be limited to IM real-time software communication phase, micro-bo viscosity and personal display far beyond everyone's imagination, is also running an explosion of growth posture soared."

Micro Bo This new media blockbuster hit, breaking from the previous network marketing way, more and more enterprises and individuals embarked on this free platform, showing the self. And as we, how to understand Weibo?

Willmer recently from the network to see a lot of network marketing training information, feel good, to share. What are the characteristics of Weibo? With Huang Liang said, Weibo has "three light", light information, light barriers, light relations. How to understand the three light, light information is for the number of micro-blog, and micro Bo convenient way of transmission is a light barrier, light relationship is for micro-blog, do not need to verify the way to obtain the right to forward information, completely do not know people, can also become "fans."

And in the marketing of microblogging, we adopt the way that blog marketing is similar to the method. "4I principle" interests, interests, personalization, interaction. This requires enterprises in the process of operation, grasp the content of micro-blog, so that the content more interesting, so that more fans to forward, and as an interaction, if the content of the enterprise is too official, it can not be good communication with fans. Let micro-blog to become the enterprise's personalized broadcast, so that users can see the real, there is strength, there is the real personality, in order to interact with the user.

To cite a classic example, the 08 U.S. campaign for president, Obama, Hillary Clinton, John McCain have opened their own account on Twitter, when the team behind Obama's active response to others, as high as 150,000, and Hillary's following is 0, Obama's reciprocity, directly to the value of their market returns greatly improved, eventually won the White House vote.

In every customer microblogging marketing, we can see that, in addition to the micro-Bo to carry out some activities, discounts of publicity, but also to see some of the company's employees work feeling and the small story of the brand, virtually got more fans of the cordial interaction.

In the famous angel investor Cai Weibo marketing, we can also see that enterprises can increase their brand image from the media through some activities interacting with fans. At that time, the same micro-blog after 2 days, has exceeded 3.06 million of the forwarding, as well as the amount of the basic equivalent of the comments, so that Cai win from the media value has been the highest embodiment.

From these examples, we can see that microblogging as a direct communication between enterprises and users of the platform, if the enterprise is only the use of micro-bo to carry out a simple advertising marketing, the role of corporate propaganda is not much, in the past, the user will be from their own fan circle in the loss. In turn, mastering the interaction of the fans, with the power of the spread of Weibo, will bring unlimited business opportunities.

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