Media reports highlight the Internet + concept, innovative ways of communication

Editor's note: During the national two sessions this year, the central and local mainstream media to improve the media as the main direction of the two reports, and actively explore the full media coverage, for the audience to bring a comprehensive, three-dimensional, diverse, more time-sensitive, close to the sex and vivid news of the two sessions.

"Central Kitchen" "financial media" innovation and editing process

People's Daily, Henan Elephant Rong Media, Nanjing Newspaper Media Group have launched the whole media platform "central Kitchen" working mechanism, the reporter collects, edits several times generation, the channel multiplex dissemination, has realized the resources optimized disposition, the manuscript application efficiency greatly enhances. As of March 10, by the People's Daily "Central Kitchen" adopted by the two sessions of the two reports, in micro-bo, micro-letter and client press volume has exceeded 600, the total reading more than 760 million times.

"All-Media" "multi-terminal" innovative mode of communication

Xinhua News Agency highlights multimedia products--"two Xinhua full media headlines", integration of text, pictures, audio and video, network and other reporting resources, daily broadcast multimedia manuscripts, in the traditional lines and new media platforms, terminals launched to achieve full coverage of coverage; in the overseas social media opened "NEW Chinese" write account, broadcast multimedia reports, More than 2.2 million fans. Guangming launched the financial media platform "Hyun Rong Special Edition", with text, pictures, audio, animation and other ways to report the two sessions, as of March 12 reading volume up to 4.91 million times. 17 radio frequency to follow up the agenda of the two sessions, micro-BO, micro-letter, client real-time on-line, "The Dream of Flowers open the two sessions," "Guest CCTV" and other topics daily clicks reached 3.75 million times. CCTV broadcast live video through the CCTV, multi-platform, multi-language synchronous live, as of March 10, 83 million times, is 1.5 times times the same period last year. CCTV news microblogging, micro-letter, client joint launch of "2015" CCTV new media reports, the cumulative more than 1200 articles, micro-blog topic reading more than 700 million people, micro-letter, client reading volume broken tens of millions. The southern newspaper completely through the newspaper, magazines, websites, micro-letters, micro-blog, "Southern Full line", outdoor LED screen and other terminals, to achieve the integration of the report network.

"Big Data" "Visualization" innovative Interpretation method

CCTV news channel launched the "Digital Two Sessions", "both decoding and brainstorming" and other programs, through large data focus on people's livelihood, the use of large-screen graphic way to enhance the public understanding of national policy, become a hot spot. The people's Daily in micro-bo, micro-letter, client launched the "9 pictures with you read the government work Report" and other visual news products, heat transfer, thermal commentary. Guangming launched the "Hecheming together read" The "National Ledger" and other illustrations of the version, the hundreds of-page government budget concise and vividly conveyed to the reader, the relevant departments to fully affirmed.

The personification of "Xiao-ming" and "Xiao Qi" appeared frequently

During the two sessions, the People's Daily, Xinhua news agency, Guangming, and the new media reported in the news that "Xiaoming" "Xiao Qi" "Xiao Hua" "Small new" and other virtual characters, published "See the Prime Minister report, read warm male" "small seven" story "The two sessions, so the impact of" Xiao Ming "life" and other reports, narrowing the two sessions and ordinary people's distance. Netizen "Tree Sam" said: "Xiao Ming's introduction ' Meng Meng '!" Looking back to the first year, a reform of the vigorous force is gathering, a magnificent picture of the reform is slowly spread. ”

"Vote" "game" to arouse the active participation of netizens

Xinhua "Government Work Report and I" section of the form of customized services, as long as the input of personal income, consumption and identity information, will automatically generate a personalized government work report. Yang Guang Network micro-credit number, the voice of China, etc. in the government work report immediately after the launch of the "dream flower • The Prime Minister's report know how much" small game, to interactive answer the way to deepen the user's understanding of the report. CCTV news for the first time in the two reports of the application of micro-letter "Shake" function, the realization of TV and mobile phone client 24-hour binding, cross-screen real-time interaction, the audience to the news channel shaking mobile phones, at any time can enter the "two sessions of decoding together" and other 5 new Media Products Interactive page, as of March 10 has 3.7 million netizens to participate in interaction. Beijing Television to open up "Little Cao's friend Circle" website topic, the host will upload the questions to the two sessions of the two meetings, by the representative members to answer, from the Netizen uploaded to the question reply, not exceeding one hour. Have netizen appraises: "' Ask to answer ' is the media promise, and ' one hour reply ' is the embodiment of new media strength. "In addition," Self-portrait Artifact "" Second Shot ", 4G mobile phone, Google glasses and other new technologies, a number of innovative means have been unveiled, greatly improved the efficiency of the two reports. (Liu Jianquin)