Media shopping industry standard is expected to be completed within the year

Yesterday, the Chinese Business Union Media Shopping Committee (hereinafter referred to as the Procurement Committee) in the official website of 31 of suspected illegal TV shopping video ads, and there are Hou, Zhongxiang, Li Jindou and other celebrities "appeared" ads, the investigation found that the company did not obtain a celebrity authorization to use the image. In order to standardize the TV and network shopping industry, the Ministry of Commerce has approved the project to set up the media shopping industry standard, which is expected to be completed during the year.

Celebrity advertising image stolen

Monitoring found that 31 illegal TV shopping ads, there are Hou, Zhongxiang, Li Jindou and other celebrities "appeared" in a number of ads, such as Wenzhou Taiwan hidden to the Taiwan standard, rolling broadcast hou "O Sand and Male health" TV shopping short film ads, Cangzhou TV broadcast Zhongxiang capsule short film advertising, Hebei Haixing TV3 broadcast Li Jindou drug stone short film ads.

The survey found that these ads actually did not obtain the celebrity authorization, some normal brand endorsement contract has already expired, and some are privately compiled by the enterprise, in the case of celebrities without unauthorized use of image.

Will prosecute the offending institutions

Monitoring also found that CCTV "Health Road" column host Zhang appeared on suspicion of illegal advertising up to 3, respectively, is the Tianjin Dagang shopping channel Zhang Pharmacists bone fascia column TV shopping ads, also zhi Tang hundred tinea film TV shopping video ads, Langfang news channel ze bear bile capsules short film ads.

The head of the media purchasing committee said the ads were for recent recordings, and the Media Commission commissioned the China Radio and Television Association's cast committee to contact Zhang and has not received a reply.

The media purchasing Committee said that it would unite the actors committee of the China Broadcasting and Television Association, which was identified by the company as an unauthorized person to edit and publish, and to prosecute and notify the administrative authorities of the alleged violation.

Media shopping will be industry standard

Wang Wenxue, chairman of the Joint Media purchasing Committee, said that shopping ads for a long period of confusion, the main lack of industry standards and regulations escort, no entry threshold, the enterprise illegal cost is too low. It revealed that the media shopping industry standards approved by the Ministry of Commerce has been formally established, the plan is completed this year.

will use "Media shopping industry standard" standardize operating environment, let the informal enterprise no market, the standard will involve the television shopping, the broadcast shopping, the network shopping, the media shopping, the catalogue shopping and the mobile phone shopping and so on the domain, proposed the product pre-sale, the sale, the Post-sale 3 links to standardize, If the request to review the content of the publicity and product is consistent, whether there is illegal, irregularities, after the sale of complaints, how the company to take measures.