MediaTek smartphone strategy switching to Android platform

Sunyan in the face of the increasingly hot smartphone market, the global handset chip giant MediaTek (MTK) also has the time to judge.　　Recently, MTK chief financial officer Ming to the "First financial daily" revealed that after more than a year of the tug of war, although MTK may be jointly released with Microsoft, Windows Mobile 6.5 platform mobile phone program, but from the market feedback, this mobile phone program's market popularity, very worrying. "Customers don't seem to like Windows Mobile, more bullish about the future of the Android phone, which is a bit of a problem."　　"Recently encountered mobile phone customers give feedback, let Ming feel, MTK original choice may be wrong." "Android things are very simple, platform application is very easy, MTK will develop a lot of applications to provide customers with one-stop service."　　Ming revealed that MTK's Android phone program will be released in the middle of this year. The reporter from MTK (China) learned that the original MTK chose Windows Mobile platform, mainly because of the Windows Mobile Camp's main manufacturers HTC (HTC), because of Windows Mobile phone sales and once again become the Taiwan stock market King.　　Second, at the beginning of last year, the Windows mobile platform was far more technologically sophisticated than Android.　　However, only a year has passed since Samsung, HTC, LG and Motorola are pushing, and Android phones seem to represent the direction of smartphones in the future. Motorola will launch at least 20 Android handsets this year and will reduce the price of Android phones to below 2000 yuan. "Windows Mobile 6.5 has no technical advantage over Android, and Android apps are growing as fast as Apple's App store," said a research director at the Mobile Terminal division of Motorola China.　　As a result, Motorola's high-end smartphones will all be Android platforms before Windows Mobile 7.　　There are more than 20,000 Android apps in the current year, compared with more than 10,000 last September, which is growing at more than 4,000 a month.　　In fact, MTK smartphone turned to Android, not just because customers like it, but more importantly MTK can use Android to replicate the iphone's business model. "In fact, Android platform is not mature, not the average handset manufacturers can do."　　Ming points out that Android makes it easier to build online shopping malls than Windows Mobile without paying royalties. "Mobile hardware, software platform and online application platform constitute the new MTK value chain, the futureMediaTek and handset makers can not only make money by selling hardware products, but also from mobile phone users.　　Liu Wenjuan, general manager of Le sent communications company, said that because of the difficulty of Android mobile phone development, MTK can play a more important role in it, so that its "setter" role to play to the limit. In addition, 2010 will become China's 3G users a rapid expansion of the year, operator customization will become the mainstream mobile phone market, and Android has been China Mobile, China Unicom and the Chinese telecom recognized, and is vigorously promoted.　　The MTK smartphone turns Android, which will obviously help its customers to customize the shortlisted operators. Based on this, MTK is actively expanding its mobile phone research and development power. Ming revealed that this year MTK will add more than 1000 research and development personnel, mainly mobile phone developers.