Medical and electronic business seems to be hot but embarrassing loss make a bad yell

BCC network Beijing July 13 News (reporter Zhong Shenchun trainee reporter Sun Shi-hong) According to the Chinese voice of "news in the vertical and horizontal" report, said that buy medicine, most people may choose hospitals and pharmacies, do not know whether you have tried, or considered, through the increasingly popular E-commerce to buy the drugs you need. Selling drugs on the internet sounds fresh, but in fact the growth trend in such an industry has been formed. In a recent meeting of the first pharmaceutical and Electrical Business Logistics Summit Forum, some businessmen think, "Now it should be the eve of the outbreak of pharmaceutical industry." However, the reality is cruel to show that the network pharmacies most of the profit transcripts are unqualified.　　are E-commerce, and mobile phones and other electronic products shop compared to the medical and electrical business Why is caught in the "loss of profit yell" situation? Consumers are not accustomed to buying drugs online. CEO Zhou Tiuhua said at the forum that the net sales in May to the end of last year were only 50 million or 60 million, compared with 50 million or 60 million per month.　　Industry insiders also believe that the pharmaceutical industry as a whole has a certain increase in sales last year, gratifying incremental trend, we seem to see more hope.　　However, reporters in Beijing, a physical pharmacy in front of a random interview with some people to buy medicine, their voice may be able to represent a large part of the consumer's voice, which is also a needle in the industry sobering.　　Journalist: Do you know that you can buy medicine online now?　　Public one: Do not know, did not try, if reliable words will certainly go online to buy, because now online shopping is also very convenient. Citizen two: Know.　　Buy medicine online, there is a worry is that I am afraid to buy a fake. Citizen three: Know, the reason why have no choice before, is because he has no obvious price advantage.　　And like a pharmacy, the distance can have one, like a stroll around noon can buy medicine. Online and offline drug prices are not very different now there are roughly two types of pharmaceutical electricity, their own official website and stationed in the cat (micro-BO) Medicine Hall platform channels, in a limited space, competitors can only try to find the possibility of low prices.　　The first legal online pharmacy network in China is based on the Beijing-wei-da Pharmacy, and its store staff describe the price difference between online and offline drugs. Staff: He sold us a commission, the same.　　He is our member price, sometimes lower than our membership price. Online pharmacies, in fact, from the industry point of view has not been a new thing, but the country 70% to 80% of the drug sales in the hospital is still a reality, especially in the eyes of many ordinary people, online selling medicine, although it sounds fresh, but feel unnecessary, the heart is not practical.　　Consumers such a tangle of psychological, so that the future of pharmaceutical electronics is always bright or dark, see not so clear.　　Experts are not optimistic about the prospects of the pharmaceutical and electrical business analyst Li Chengdong is not optimistic about the industry's prospects. Li Chengdong: Base small so increment, some health drugs mixed in the inside, its price difference is very large, let the range can be relatively large. I don't think there's a good scene at the moment, heNot solve the fundamental problem-users are not accustomed to the line to buy medicine, medicine and other things are not the same, medicine is to human life.　　Golden Elephant Net CEO Sheng said in an interview yesterday, the Gold elephant online line five years, the annual sales are doubling, but the consumer does not form a habit, the whole industry is still in a struggle for scale and incremental initial stage. Sheng: Online pharmacies have two laws-one is still to follow the law of electronic commerce, the other is to have a pharmaceutical industry such a large background. For E-commerce, the first basic approach is a scale effect, in the process of scale effect, it slowly look at the change in profits.　　On the premise of scale, some short-term business indicators may not be particularly special as a focus.　　Whether the medicine is suitable for e-commerce is open to question. Li Anqi, Deputy Secretary-General of China Electronic Commerce Association, pointed out that foreign similar industries in the more mature policy environment, also did not achieve a real sense of success, the drug is not suitable for e-commerce is still open to debate. Ang Yu: E-commerce is more suitable for the purchase of standard products, medicine is very personalized, but also not a standard product, so is not particularly suitable for online pharmacies I am a little worried.　　Second, the foreign is the separation of medicine, there is a very sound drug circulation system, in this case he did not do a good job, China is more trouble, the first is the separation of medicine is very slow, and he has some basic conflicts of interest. The provision of drug-related services to become a breakthrough bottleneck however, in the Golden Elephant Network CEO Sheng, the current online pharmacy two major businesses-over-the-counter drugs and health care products standardization is not necessarily low, some fixed category of standardization even higher than clothing and other commodities,　　But it is a bottleneck that the industry needs to break if it can provide the appropriate service for the drug. Sheng: In the past we all said that medical treatment, many ways to get medicine is the doctor to give you after the guidance, a service function. However, after the internet up, our website provides a lot of information, services, this end to a lot of effort.　　We should focus on the way I offer better and cheaper products through the Internet, and provide better services.　　Cultivate market consumption habits to have the opportunity to win the future on this, e-commerce analyst Li Chengdong said that, in his view, quick-profit is the natural enemy of pharmaceutical dealers, only to settle down the heart to solve the logistics distribution, after-sales service and a series of problems, fundamentally cultivate the market consumption habits, the opportunity to win the future of an industry. Li Chengdong: You need to pave the way, let consumers get used to buying medicine online, then you build good logistics, everyone can rest assured that I think he is a gradual process, rather than the same as the electric dealer burning money, such as home appliances he can sell at a loss, consumers look cheaper than buy online, he is willing to try, but the medicine, you are cheaper,　　He doesn't have to buy it either. For the unqualified sale of drugs must be given a severe blow in addition, in order to ensure the healthy development of the industry, China's electronicAramus, deputy director of the Policy and Law Committee of the Business Association, also stressed that the entry threshold for online pharmacies is strict but reasonable, and that the situation of selling drugs without qualification must be severely combated. Aramus: The sale of drugs in this link, if the current such a license can be stuck, especially to some illegal drug sales can get due to stop, I think the safety of consumers should be able to be protected.　　In this area, how to guide consumers to truly find legitimate, safe drug service providers, this is also a problem for government departments to guide. Network selling drugs, how to get rid of the "loss of money to make a yell" embarrassment, in addition to enterprises to cultivate consumer consumption habits, standardize the network shopping environment, the fittest, the tide of sand, set up consumer confidence is to get rid of the current situation of medicine.