Medical beauty encounters Mobile internet really beautiful redefine pink economy

2014 mobile Internet, many enterprises have put into the mobile Internet, explore the O2O development model. Although the various patterns are still being explored in the current perspective, but still attracts many entrepreneurs to invest in it, the full imagination space, the vast market and domestic entrepreneurial environment power together, a large number of young and dynamic entrepreneurial team began to emerge, this issue of the true beautiful team is the representative. Digital products, automobiles, houses, tourism and so on are already in the mobile internet market is very familiar with the subdivision of the field, and there are no less than jingdong, search rooms, auto, where to a large number of powerful enterprises, entrepreneurs to be in such a "Red Sea" field has made a contribution is indeed difficult. And really beautiful to "medical beauty" as the starting point, and strive to create "mobile end of the medical United States decision-making tools," inspirational "in the mobile end to help the Chinese people safe, convenient for the United States", the idea of a clear cut into the medical and beauty of the 2 large market combination. Flow Elite ' encounter ' plastic beauty: The fate of inspiration to talk about entrepreneurial inspiration, really beautiful Beijing Oriental Time Technology Co., Ltd. (http://www.easttime.cn) founder Shing that some cause is both accidental and inevitable! In the Internet industry to fight more than 10 years of Shing, is a full flow of access experts, from a step into the Internet field to the first two pioneering Shing have not left and traffic, in 2007 to participate in the founding of China's first program to buy DSP advertising Services Friends Interactive, 2011 and founded a PPC operators DE, Zhou, the youngest Chinese director of Google's history, has been in the tutoring industry, and in 2013 the 10-person team created a small and beautiful annual income of 11 million. But these results did not allow Shing to stop, but when the time is ripe, towards the new entrepreneurial field of mobile medical beauty. As early as 2008, Shing during the interaction between friends to find the effect of advertising on the traditional service field of great value, and in the exchange with the medical and American customers deep understanding of the medical profession in the vast market space and demand, but also made a group of plastic surgeons, Dean friends. If at the same time can satisfy the demand for the United States, and fully mobilize the medical United States institutional resources effective operation of the tool appears, will change or even subversion of the medical industry, but because of the entrepreneurial environment, technical conditions and the impact of the financial crisis so that the entrepreneurial idea buried deep in my heart. He's waiting for a better chance to combine the flow, the user, the merchant more efficiently, and the business value. Shing that: "The essence of the Internet industry is flow processing, retention, in the process of forming brand, viscosity, barriers, in the mobile internet era, the flow of debris more prominent this essence, he and his team has been to cultivate and accumulate." "2013 years of mobile internet tide once again Shing the entrepreneurial idea, at the end of 2013 in the full analysis of market environment, technical conditions on the basis of the official start of the eastern time really beautiful project, aiming at mobile terminal medicalThe United States decision-making tool this subdivision field exerting force. Shing explained that "throughout the Internet market consumption, such as real estate, automobiles, tourism and other fields have been in the internet for many years, has been transformed by the traditional internet very well." But in the field of mobile Internet, women's consumption and the rapid rise of user activity, Poly-Mei excellent products, the only product will, the emergence of big aunt is enough to prove that today, who can win the mobile end of women who is the next big winner. "Mobile Internet Entrepreneurship: Looking at the industry is very important to talk about mobile internet entrepreneurship, Shing that the selection of the industry is very important." The reason why your team chose this industry first, the impact of the national policy, starting from 2013, the state has liberalized the private medical institutions, to facilitate the entry of private capital, it is understood that only in the second half of last year, Beijing Chaoyang District and Haidian District, there are nearly hundreds of private plastic organizations registered business; Second, from the consumption level, As the material consumption is gradually satisfied, people, especially women's self-image is not only reflected in the external, but also rise to the level of spiritual expression, so beauty as a universal mentality has become a part of the ego, but this demand has not been fully excavated, such as plastic needs, What the user lacks may be an effective and reliable channel to understand. Third, this industry belongs to a very professional and special industry, the layman is difficult to in-depth understanding and insights, no suitable resources are difficult to enter. It is well known that the invasion of Korean dramas and Korea's fashion industry affects Chinese women very much, from the whenever to the Chinese women know that the Korean cosmetic industry is very developed, every year there are a large number of Americans choose to go to Korea to do plastic projects, but in addition to the language barrier to Korea, there is a lack of legal protection; and as Chinese women slowly accept the cosmetic surgery , the domestic market is bound to face a round of "warm Tide". Of course, in such a good pattern, the inevitable filth, the market inevitably appeared in a variety of cheat, against the intermediary, the prevalence of medical care, the existence of such phenomena, serious impact on the United States to seek the safety of the United States, brought a lot of damage and disfigurement. This is really beautiful to work hard to solve the problem-on the mobile side to help the Chinese people safe and convenient to seek beauty. Shing that to start a business is very important to the industry, he chose the field of entrepreneurship has a first-mover advantage, medical cosmetology mobile Internet or in a start-up phase, almost no strong competitors, the current market of similar applications are in the initial stage, even if some of the first advantage, but also very limited, Both the product form and the user scale are very elementary; In addition, Shing individuals have many years of undertaking, from the basement he can endure hardship, love study, good experience and lessons learned, and proficient in the flow of various ways and means; Team core members from the million nets, gourmet world, age structure is also across the 70, Although the company is small but has initially formed its own style and culture, which is their advantage. Shing said that at present will not intend to do large-scale external promotion, the team's focus is still placed on the demand for further analysis, the product features of the grinding, the user experienceimprovement. Shing stressed: "A good Internet products to be successful, it must enter the user's natural growth phase is worth exerting the force to promote, this is now really beautiful always low-key operation Agile iterative upgrade, did not do outside publicity reasons." With the gradual improvement of the product, the current version of the user volume has formed a rapid natural growth trend, data almost every day in the record, the confidence of the team, with the capital market for the industry's attention, really beautiful project has launched a round of financing plans, hope and the industry's high-quality Capital docking, common mining "mobile medical beauty + Pink Economy "this gold mine. "Medical beauty Internet one step a pit talk about really beautiful project planning and prospects, Shing excited abnormal." He says the first stage is really beautiful. The main goal is to become the hands of the beauty of cosmetic decision-making tools. In the product aspect has two app end, C end is "really graceful", B end is "The medical business Pass". In the C-terminal to create a request for the United States can check, can be asked, readable, and can be scheduled efficient security platform, has now been tested in China and South Korea beauty plastic surgery institutions nearly 4,000, the future will continue to increase the number, while the main function of the B-terminal to help the United States to provide better services to the United States people. Of course, can not be avoided because of the small team of 20 people, half a year to complete the product there is a certain flaw, need to continue to improve in the rapid iterations. In view of the current hot development of female mobile products community, Shing has its own calm planning, "community is a major feature of women's application is undeniable, but in the current stage of the development of the project for community-based operation of the need to be cautious." The operational dimension of the community has many uncertainties, management and planning are important, plastic-like community is particularly true, the current female community homogenization phenomenon is obvious, in the absence of sufficient characteristics of the blind development of the community is not conducive to our better optimize product function; cosmetic cosmetic industry has its particularity, the main consumer groups at 30-50 years old, Women in this age group are less willing to share plastic topics, while the sharing and community contributors are concentrated in the group, but they do not become the industry's most important consumer groups, so the plastic community needs to advance step by step, and can not stay on the look of the beautiful level. In view of the overall situation of the plastic industry, privacy is still really beautiful product design principles, really beautiful team think "at this stage is not a casual and strangers seamless communication field, there are still many uncertainties and security factors." The state's legislation in this respect is not perfect, so how to protect the privacy of the United States is the most important. In addition, there are still many risks in the shaping of Korea, such as hospital risk, price fraud, physician qualification, legal protection, etc. for the general seeking the United States, the uncertainty of many operations need to be cautious. With respect to the dominant and invisible pain points in this industry, the team has been prepared and is planning and refining the product in accordance with established objectives. It's beautiful. This plastic app mainly to beauty, plastic surgery, anti-aging, oral cavity for the four focus areas, from the original product planning is aimed at seeking the United States the most urgent needs of the search and ask.Second, really beautiful also for the United States to provide a project and case knowledge inquiries, so that the United States can easily understand the preoperative, intraoperative and postoperative attention. At present, it is beautiful to focus on cosmetic plastic decision-making tools, and emphasize the privacy and security of the United States, and whether the next will be community to wait and see. Entrepreneurship is not easy, passion, wisdom and perseverance is equally important finally Shing regrets that the medical industry and mobile internet collision will produce a more beautiful spark, and this huge market combined with the characteristics of mobile internet fragmentation, it is still to be seen. Today we are all in the starting stage, really beautiful team and its own confidence in the future. Really beautiful team's positive attitude and overall mental state impressed me very deeply, medical cosmetology does exist some market gaps and unresolved demand "pain point", but entrepreneurs want to enter the industry must be rational, not blind to see opportunities, and ignore will face greater challenges and difficulties. Entrepreneurship requires passion, but entrepreneurship is more rational, it depends on the external environment and its ability to fit. And today's entrepreneurship, poly-Mei excellent products such a quick case, it is difficult to replicate, entrepreneurs should be a peaceful mentality, positive to win, but endurance and perseverance is essential mentality, or even the winning gene. Second, the mobile end of the product how to profit remains the most troubled entrepreneurs. Medical beauty industry is not the next can let pig fly up tuyere, really beautiful is not that only floating in the Sky pig let us wait and see.