Medical Industry SEM: Search for key words

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According to the recommendation of Baidu Marketing Center, a high-quality account structure model covers all aspects of enterprise products and services. Yes, for the medical profession, the people involved in diseases, hospitals, we should be covered, so the account should be built more powerful, carefully. We need to go deep into the patient's mind and find search needs.

We bid analyst, must from patient or patient family, friend's point of view, our search demand is what. I always think that search engine marketing is the keyword marketing, these keywords are not just a word concept, but represents a demand, and we want to marketing is to meet the demand, this kind of demand (disease species), these requirements also represent a category of people need (the crowd).

Therefore, our primary classification of the main line is the disease, we are single disease species or many diseases, to clearly define the scope of the medical services we can provide, the range of treatment services provided by the hospital is certainly less than the demand, which is now the development pattern of many private hospitals, extending from some core diseases, Some conditions have not yet been met. On the one hand is the demand, on the other hand is the hospital can provide, patients whether trust, whether in the industry has a certain impact.

The disease can be divided according to the structure of most websites now: symptoms (performance), etiology, hazards, treatment, rehabilitation ... And a series of main lines. According to many years of contact with the medical industry, found that the symptoms are always the majority of the keywords, symptoms of the word should be patients contact with this kind of disease access. And why? In fact, we can from a search for the user's perspective to think, we suspect their own disease, as to what disease, we do not know when, we often from their own performance reaction began, such as physical discomfort, what psychological feelings, some parts of XX, abnormal liquid ... These were initially vague concepts. A search on the internet, we found that these symptoms may be several kinds of diseases, but there's always one closest, or we should all go on searching, and when we suspect it's one of them, we'll be able to search for the disease, and then we'll know what the symptoms are, and we'll compare ourselves to the symptoms. To determine whether this is the disease or not, maybe we'll ask the Doctor online. This has led us to continue to understand.

And to understand the cause of disease patients may itself to identify the disease, eliminating other cognitive process. People who search for harm tend to be more concerned about the need to treat the disease, most of them think there is no harm in choosing to give up treatment, especially when they understand the cost of treatment is very expensive, they tend to hesitate in such a psychological process. If consulting a doctor can enlarge the pain in a timely manner, perhaps they will make up their minds.

Search for the treatment of the word patients are often more selective, will be combined with the region, hospitals, technology, experts, fees, industry word-of-mouth and other combinations to search. The hospitals they want to choose should be authoritative (be sure to treat them well), the benefits (the treatment costs are comparable), the reputation is good, and some are also on the region (often in the developed areas of the hospital have a special complex, or convenient) have requirements, but the most important first two.

Look at the crowd, now Baidu's Network Alliance also has a crowd-oriented function, but that should be based on user attributes, rather than based on user relations. Generally there are several categories of patients themselves, family relatives of patients, and friends of patients. Patients themselves should have their own independent judgement, often their search words should be concerned with their own similar people experience. The patient's family search is often because the patient itself does not have the ability to autonomy, or the patient itself has been stubborn, do not think their own disease, such a search behavior is compulsive. Friends help search is often to do a transfer process, often the information has a certain deviation, the need for multiple communication to correct the deviation, they will consult back and forth, will eventually reach an agreement, can finally reflect the needs of patients themselves.

This article by the Medical Marketing Bo Main (Carefree Tour: 1271200549) original, reprint please specify the Source: Www.120sem.net.