Medical industry website Construction everything around the conversion rate

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Now, the national private hospitals springing up rapid expansion, network Marketing has become a private hospital, the most important means of promotion, the most direct when the site is promoted, many bosses have begun to save costs, has begun to pay attention to site optimization, SEO can give the whole process of promotion to save a lot of expenses, Therefore, the optimization of the staff is a very small pressure. Private Hospital marketing competition is very fierce, website optimization promotion is so, the site optimization promotion base is around the brand promotion and conversion rate, all the private hospitals do not pay attention to the brand in the medical profession is not to go for a long time.

Contact with private medical care is not too long, the network optimization promotion has a little feeling, private hospital network marketing is not casually get a or beautiful or retro Web site to promote optimization can be, when users see our site at the first glance, it has involved us every day to think about the transformation problem, a, bidding (ranking) transformation Second, the transformation of the art of the article (User experience degree of the quality of the site interface Aesthetic article conversion) three, consulting transformation (consulting skills, professional knowledge, consulting attitude), these transformations are like the food chain, which is missing or failure, we will be naught. Little brother in this small talk about the transformation of the site, I hope to start with the same novice to help, but also hope the master predecessors to give correct corrections.

First, market analysis

Market analysis is a must, we want to analyze the age of our users, sex, occupation and consumption levels, in order to facilitate our analysis based on the results of the site tone, structure and layout, the appropriate site tone layout will give users intimacy, increase users of the site's viscosity and trust.

Second, the production of art

With the results of the market analysis, we began to develop the website according to the plan, make the site according to the market to do, according to the department to send the site is gorgeous or simple, too much pursuit of gorgeous, will let patients feel that they can not afford to the heart of the hint, this according to the situation, the site will be carefully analyzed and discussed by planners, if experts put , where to put the therapy, where the case is directly affecting the conversion rate, so be sure to seriously carefully followed by the details of the site, the site is in detail, including the processing of text pictures must be exquisite, must pay attention to detail. Finally, the structure of the site, the structure of the site according to the requirements of the optimization staff to adjust.

Third, the details of the website are extremely important

1, the optimization station must be more adjusted under the article page, the article must be concise and clear, and the page generous, add tags, promote articles, related articles this is necessary, after all, the majority of patients produce counseling in the article page, so pay special attention to the article page,

2, the site to the bottom of the head as far as possible hospital address telephone, or simple and clear advertising words

Four, optimize the personnel adjustment details

Site after the molding to the optimization staff, optimize the staff in the same situation, from the perspective of optimization of the site adjustment, in order to do rankings,

Because did not think too much, conveniently write, the specific details too much also not good one to say, in short, or hope to treat those who pay attention to the brand of private hospitals, care about the future of our medical consumption. Because more and more people need special, better, quality medical service and elegant doctor environment.

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