Medical network editors unbearable heavy words can not be written

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The author in the February 2 "SEM of the Medical network editor's hand" mentioned such a sentence: "A lot of the network of medical industry think the work is simple and boring, there is no technical content and development prospects." However, do you really do a good job of the net? ", this period of time, many of the network editing friends in the process of communication with the author of a common point, the author summed up into a word is that the word can not write the article can not be created.

"The exhaustion of ideas and the weakness of creativity"

Believe that the title above will sting a lot of medical network of the eyeball, admittedly, every day to mediate in a variety of articles, day-to-day writing and editing, will increasingly feel the article point of exhaustion and continuous creativity of the subsequent lack of feeling.

"Copy, reprint, False original, high-quality false original and original"

As this phenomenon becomes more evident in most editors, a lot of people came up with a solution, is to learn from, first copied copy reproduced, and then to modify into false original and then the core words of high-quality false original, the last step is to analyze the article to extract the idea of learning methods to combine their own characteristics to original article. Of course, this process is also to identify a medical network editing basic editing ability of the hierarchical ladder contrast division. The author believes that the three-stream network by copying, second-rate nets to rely on methods, first-class network of ideas. The three-stream network is pure search and copy, they even directly to the competitor's article without any modification of the word; Second-rate network can search and copy on the basis of their own to find the original method and shortcut, whether for the article structure or topic content, they can effectively control, But the methods they rely on are, in most cases, just following the teachings of others; first-class network based on ideas, first-class network also need to replicate, also need to modify, but also need to be original, but the first-class network in the copy will read through the full text, before the modification will be digging the article's bright spots, before the false original will reflect the style of the article. The author thinks that a good medical net-weave, the prerequisite is to be able to discover from an article to dig the essence, the second can refine extract these essence place, finally can digest to own article to go, it is so-called "go its dross, take its essence", can "analogy, Coran".

"Mountain is not high, there are fairy spirit;

The author in the "Sem of the Medical network editor's Hand" also mentioned in the article, users of articles, especially medical articles, reading time is extremely short, if an article thousands of words, most of the users will choose to leave. For the user, the purpose of reading the article is to get the information point he wants to get, this information point may be just a few words, but if these "key words" hidden in hundreds of thousands of words, users will have how much patience to find it? Let's look at figure 1.

"Figure 1"

Figure 1 is the keyword "self-treatment of prostatitis" ranked better article page, we can see that the title of the article and the main content is around the "self-treatment of prostatitis" to start writing, the first paragraph of the article only 103 words to describe the characteristics of prostatitis (multiple, widely, not easy to treat), Prostatitis for the male obsession (long become a big problem for the vast majority of men), the significance of the treatment of prostatitis and its role (at ordinary times to carry out some reasonable self treatment, can play to alleviate the pain, delay the deterioration of the speed of the role, significant). The first section extracts three core content is around the prostatitis characteristic, to the patient's distress and the self treatment significance, although the word number is not many, but the benefit is obvious, very effective saves the user the reading time, At the same time can let the user in the shortest possible time in the fastest way to understand the text in the full text of what role, it can be said that the use of things.

After the first paragraph is a pair of prostatitis physiological mapping, in the most intuitive way to tell the reader of the position of prostatitis, the medical professional level, although most users do not know where the specific location.

The following is the central content of this article, Prostatitis's self treatment method. In a typical multiline way, the most concise text gives the user the information they want to get. We look at Figure 2 by comparing the 4th "controlling sexuality".

"Figure 2"

In comparison with figures 1 and 2, the same is "controlling sexual behavior" in "self-healing of prostatitis". Although Figure 2 is very detailed, from the user's point of view, what he wants to gain is "controlling sexuality" as one of the methods of "self treatment for prostatitis", rather than "controlling sexual behavior" in the "self-healing of prostatitis" approach. More directly, the user reading is like a superficial, we just need to put the article "point" shop calm down, so that users can point to water, do not need to write from the water to the bottom, or once the user needs to understand the content of the bottom, it will be bottomless.

"Take a search engine as a user;

Many medical network friends need to edit the article in the time to consider the search engine friendly factors, and sometimes have to need to be tough to insert some of the obstacles to users to read but it is conducive to SEO content. I think that for the current search engine, there is no need to consider the content of the article for its own friendly program. Because with the development of the algorithm, the search engine more and more to the real user perception of the level of development, is its "personification" process, that is, your article, users do not like, search engines do not necessarily like; As a medical network editor, we need to learn to look at the search engine as a real user, the text needs to be highlighted to the user part in a variety of different forms to highlight the performance, which is completed on the search engine friendly work.

No matter what we want to write, the minimum criterion is to be able to get their own recognition. I have seen a lot of medical network to look back to see their own once wrote false original or even original article when a face of pain. Therefore, if we want to get the user's approval, get the search engine recognition, first of all, we need to allow ourselves to recognize. As shown in Figure 3.

"Figure 3"

"Make an attitude to the medical network."

Site content by the editor to build, the article content by editors to create, is the style of editing is the site's style, editorial attitude is the attitude of the site. Three-stream editor fabricated out of the three-stream site, second-rate editors to transform the second-rate site, first-class editors to create first-class site. Simply rely on replication reprint, simple replacement of modified keywords, to the paragraph order, random INSERT statements and so on the so-called pseudo original way is no longer effective, the user is not a fool, search engine is not.

Therefore, as far as possible to do an attitude of the medical network, in the best possible guarantee without losing the rigor of medical articles and scientific premise, their own characteristics into which, so that the overall site also produces a strong personality color. Remember, users need more than just access, more can be interactive, and simple information-type medical website and user interaction is the most direct way, is to write an article with attitude.

I ning Xiao Le, buckle buckle: 604163270, welcome the medical industry sem people to discuss together! Another reprint this article please indicate the source (www.ningyufei.com)!