Medical Network Marketing before the first for themselves in addition to "old disease"

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There are more and more hospitals, both state-owned and private, can be self-financing, do not rely on the government of the small, most hospitals rely on government subsidies to maintain survival, although private hospitals do not rely on government subsidies, but brand awareness, public hospitals than the relatively poor, our hearts most often said the hospital is very dark, deep water, This is the hospital industry pass some unspoken rules.

To sum up the marketing of hospitals, the most important thing is word-of-mouth marketing, the removal of the former hospital's own "old disease" will be the basis of marketing success, the spread of the Internet wide, fast, will be the future hospital industry, one of the best marketing methods, and this process if the bad reputation will bring serious consequences, will result in more and more negative information online, and delete, if you can pay attention to the following points believe that can not get the wrong marketing results:

1, technical advantages and interaction, combined with the characteristics of the Internet, medical technology is the most important product for the clients, but the customer is not familiar with the technology, so it is possible to interact with the characteristics of the Internet, instant interaction (microblogging, the rise of another marketing method) or lectures (video lectures), A lot of communication to increase understanding, closer to each other (interactive closer distance).

2, the service marketing propaganda strategy, the service marketing core is the patient, the marketing activity must "take the patient as the center". The hospital should care for and care for the patients in all aspects of service, environment and so on. In fact, I feel that the hospital's guide to the image of the person is really a bright, through the Internet to guide this image on the video site to share, I believe you can get good results (good image must be launched).

3, the Internet Differentiated marketing strategy, the core of the implementation of differentiated competitive strategy is the pursuit and creation of the hospital's distinctive personality and characteristics, the hospital relies on this feature to form its own unique market. In the hospital Internet keyword positioning, to have primary and secondary, the hospital can not do everything, it is not possible to be a comprehensive hospital, their most famous display, will be a best choice (to move the world).

4, the Internet brand strategy, the hospital to enhance the core competitiveness, that is, brand, technology, service three core competitiveness. and interaction with technical experts and technical product equipment providers to enhance transparency will become a future hospital in the Internet brand promotion of a mainstream. Product technology in the reality of the hospital is not to achieve interactive communication, and on the internet can be achieved by virtual means, so that more conducive to customer awareness of hospital products and equipment, enhance trust (transparency increase trust).

In short, the hospital industry Network marketing success only in the removal of "old disease" on the basis of the realization, otherwise all will be empty talk.

State-owned hospitals We do not say, because they have a mother, not so hard to survive, and private hospitals, clinics are not the same, they need to work hard, need to survive, so what means to make, eventually lead to patients say they do not have medical ethics. And now the Internet is growing faster, many hospitals are in the choice of internet marketing, because of the wide spread of the Internet, fast, good results, if the hospital's traditional marketing means not to be corrected, then the Internet marketing also get no good results, it is likely to backfire, traditional hospitals have the following common deficiencies:

1, disposable supplies many times the use of such as syringes, in fact, this question is needless to say, the reality of existence does not exist to pay attention to it can be detected.

2, the use of deception to attract patients to enter the hospital. Some hospitals rely on magazines, newspapers or on the internet to use low-cost treatment fees for advertising, but after the actual hospital, the bill often more than a few times the price.

3, often use the method of threatening to cheat money, small disease said into a big disease, so that customers waste of cash.

4, Word-of-mouth too bad, too much medical care, Beijing old experts, old Chinese Medicine to free consultation, and then organize a group of vest medical care, and the radio on TV often on the show, and so on, the real medical advanced people will not use these to do propaganda, such as Hua Tuo, Zhang Zhongjing no one has seen them show their own banner.

5, kickbacks, this many people have experienced, to the hospital to give kickbacks, not to be treated unfairly, suffer more, now many people are more money, less suffering, the default.

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