Medical profession This "fight money" profession you will also feel distressed

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Used to do online shopping industry, recently turned into the medical profession. Long heard that the health care industry bosses are "deep pockets", the actress "spell Dad", medical "spell money", into the medical profession, found that it is so, back to think, my former boss is a lot of buckle ah, is how poor ah! However, I have not yet adapted to this "deep pockets" approach, see some other hospital sites, I feel dearly! Sometimes, "pull" is not necessarily bad!

Distressed 1: The reverse chain smashed the money

The hospital promotion, basically all is the money to smash out! In the site to do outside the chain of time, is basically a charge of news platform. Saw a very fierce hospital website, said it is not to say that the hospital site optimization is more powerful, but it's back chain. The following two pictures are data from two different websites in the same hospital. One of the above is the main battle, the following is a small station.

(Master station data)

(Station data)

The main station of the reverse chain will be near 81W, to see its back chain, are some news sites. There are 39 health nets, Sina, NetEase, Tencent, such as the Big Chu network of these well-known websites, other is a lot of local news sites, these news sites are included, the weight is very high. Some people ask, what's wrong? Isn't it good? Is nothing bad, I love is their article, in addition to a Sina, netease these do not allow the anchor text, other local news sites, clearly even the business pass code can be brought, why do not you bring anchor text? I love dearly is why you only take bare chain, And not targeted to do some keyword anchor text link!

Some people say, not every hospital has this powerful chain ah, indeed, but you go to see, any a slightly more well-known hospital site chain, there are about 10W! Our side a dilapidated hospital like a residential building, only this year began to push, the chain reached the 15w!

Distressed 2: Optimization does not hit the money

In fact, not that the optimization does not hit the money, but that many hospitals do not pay attention to the rankings of the site itself. Feel a lot of hospitals have this kind of psychology: When the whole network appears is my hospital advertisement or article, I still afraid of no gain? However, while you're throwing money at the same time, other hospitals are throwing money at you, and then you're going to have more money than anyone else? When you hit the money, if you recruit a good point of optimization, Make some changes to your site, using your powerful "Smash money" system, the effect will certainly be much better!

①, column title: See a lot of websites, each disease kind of column title, is a disease name. such as Prostatitis column, the title is Prostatitis, if you are a seoer, you will be so named? Do not rule out your site outside the chain is strong enough, your net this word ranking does go up, however you should also notice that there are Sina, NetEase, Tencent, 39 health nets, good doctor, Love to ask such powerful opponents exist? They also have health channels, and these popular word rankings, do you spell them?

②, Long tail Word ranking: Those hottest words you can not spell what health-type large portals, those with a slightly lower index of words, is entirely possible to do, depends on how you do. Relatively speaking, the medical profession, most are in the toll platform on the news soft Wen, some classified information site is also to buy VIP fee members, than ordinary those who do SEO free to do long! The above screenshot of the site, the reverse chain will be nearly 81W, and in his hair on those news sites, Basically only with a hospital link, advisory links, business links, anchor text links did not, the use of good resources, webmaster tools show the natural flow how it may only be more than 1000!

③, article content: Many medical industry people should be aware of the problem of conversion rate. and conversion rate is not high, with the article has a great relationship! See a lot of articles, and the title content is completely different, the title is said a, the article the content is about B, and there are a lot of hospital bidding is also used in this article (Buddha Bless, not malicious click, just pure want to see what other people's Landing page is how), And deconstruction is not clear, I look at a glance, completely do not know what is written inside, do not know if there is no I want to understand the content, if it is you, you will be a word to read it? It's going to be weird! Bidding money is so wasteful! The conversion rate is so low!

Distressed 3: The TV smashed the money

1. How many people are still watching TV persistently? How many people are watching TV now? Especially for some local stations. Do not deny that TV advertising is really effective, this price can bring you so much benefit? Of course, it is different if you have the ability to hit an ad to a program that is not honest or happy. Some people say that this is playing brand, if the hundreds of thousands of, millions of into the Network Alliance, in this internet era, which brings better results?

2, watch TV crowd: now In addition to our grandfather this generation, who will be around TV rather than around the computer? Do not deny that some diseases are indeed in the elderly stage of high incidence, but generally who take these elderly to see a doctor? Of course, the children (except those unfilial children), how do children find a hospital? In addition to public hospitals, Of course it's on the internet!

Distressed 4: Bidding to smash money

Medical industry, bidding is essential, medical bidding is also a very important part of Baidu to make money. Remember before a friend to do bidding business said, talk to other people to do bidding, there is a decision boss do not do bidding is very important factors, he said: "You promote, SEO personnel how cattle, ranking you can in front of bidding not!" for SEO personnel, Baidu's bid must hate it, OK, Bidding ranking always in the natural ranking in front of it, then I will do the bidding, hit the money!

Heard a hospital, just started to do the bidding, find a bidder, opened a new auction account, the new account in the rankings, certainly not to those other hospitals old accounts, how to do? Hit the money! You out 10 Yuan of words, I give 20 pieces, Baidu you can not give me rank? However, although the rankings went up, but the money also hit a lot of , a patient to the hospital may spend two thousand or three thousand, but the hospital spent in bidding, staff wages, drugs and other aspects of the cost may not only so much! A good bid, is not to use desperately to throw money this way to enhance the ranking of the bid! Therefore, the medical industry to recruit a good bid than to hit the money is much more affordable.

Love dearly 5, distressed patients

Why say love dearly patient? That is because the hospital in various fields, smash money, do not pay attention to methods, benefits of disorderly throw money, just make hospital investment become so big! The so-called wool out on the sheep, these thrown money how to take back? Of course it is taken from the patient, or else, how can you go to a hospital to a good thousands of, Any one cold, a few pills can be solved, in the hospital every thousand pieces don't think out! Distressed patients at the same time, but also distressed himself, because, one day, I will have to enter the hospital, whether public hospitals or private, can only be "slaughtered" silently!

Summary

Before entering the medical profession, it has long been heard that the promotion of medical industry, optimization team is very large. I think that the hospital's promotion team, there are two people, one is excellent bidding, spend less money, can have a good ranking, is not impossible! One is an excellent optimization, the hospital is so large outside the chain, if there is an optimal use of these charges resources, To improve the Site column page of the main keywords ranking and article page of the long tail word ranking, then the net Baidu weight is certainly more than a point! Although, this article does not change what, may be in the medical profession, or "fight money", but just hope, in spelling money at the same time, can use a good way to fight, the same is the medical profession, Some people use a piece of money to bring the benefit of 100 dollars, some need 50 or 80 to bring 100 of the benefits, and some hospitals have no benefit at all. Have so a little distressed, if no longer spell money, can spell the method, in this respect, can "pull" a little, how good! This article by Wuhan Male Hospital http://www.whbdyy.com/writing, reprint also hope to indicate the source, keep a little more, wealth Wang!