Medical SEO Summary Medical website Editors of those things

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Do medical SEO also some time, I have been doing SEO work, but edit this piece of things I will sometimes participate. So, the editor is what I have.

Near the end of the year, I also come to sum up. Friends who read my article don't shoot bricks.

The past year has not been the same. In the change some Xu invariant, in the constant with local adjustment. Well, the editorial work of the website is a very meaningful job to enrich the flesh and blood of the entire website. This job is accompanied by the birth and death of our website, is accompanied by our website to start and decline. Today I am here to talk to you about the medical SEO under the guidance of the editor of those things.

First, the topic. This problem is more tangled, no matter from what point of view, you always have to write things. More so for medical editors. I do not use the specific types of disease, I am afraid of the local shielding. One disease, you have to know what kind of disease we can write. We try to stand on the patient's point of view, they search the keywords on our home page want to see what. We wrote this disease can not meet his needs for the disease, we are not in the patient to consider the problem. This is the prerequisite for our determination of the subject.

The choice of this topic is in fact very often the editors themselves determined. My advice to them is to identify the type of disease you're writing and find the right entry point--targeted. This can make full use of the editors ' thinking and writing strengths for a certain disease. One of our editors is good at male, in writing male section, there are usually four ways to write.

First: Common sense class. Start with a short description of the same language as Wikipedia, and then use two or three common symptoms as bedding to introduce the cause of the disease, which resonates with the patient. Use the language of the doctor to write out some of the complications and trends that may be caused by the disease, as well as some of the sensations that occur in the early stages of some diseases, to make the patients feel somewhat cordial. But it's not like 39 or a good doctor.

Category II: Treatment. Flexible use of the hospital or the site of the existing technology, these are the technical support of editors. For some treatment-oriented and doctor-like description of the disease, here and the need for a large number of diseases, some of the clinical phenomenon of understanding, it is best to listen to a number of diagnostic video or live version of the diagnosis. It's handy to write. A lot of people feel that the conditions are limited, this depends on how you look. Our editors here are also behind closed doors, but I send them a live version of some video, nothing can be seen. A certain subtle diagnosis may be different from the doctor, although it can only be regarded as listening, but the type of treatment that has been heard and never heard is absolutely different.

Category III: Hazard category. Said harm class, do not know how you look, I always think this is the easiest, but also the most difficult to write. I told the editors this part in two different ways. Enlightening and threatening. Many editors like to use threats to write about the disease. Let the patient unpredictable, sleepless. This is not advisable, you may be satisfied with the purpose of causing panic to the patient, but the illness of the patient's own psychological imbalance, and we write is to increase the concern of patients, may produce more adverse results. We want to transform, but we want to be a region of social harmony, people's life better. Isn't it? So standing at this point is usually more approachable and more acceptable to us than dangerous behaviors that we usually don't take seriously. This allows our articles and patients, and visitors, and netizens to resonate, so more can reflect the level of our medical ethics. Let the patient more new to us.

Class Fourth: Symptom class. Symptoms of the article is generally combined with graphics and text, the picture in the article no matter what type, as long as the text can be placed in the middle of the site, it will be able to make the site of the article before the light. This will show the level of Web site editing. (There's an example site behind the article)

Second, the content. It says here that the editorial content is needed and edited itself. See if this editor is in the profession. It is two senses for a working editor to write the same articles and not to write in the same way. Let's use one of the simplest types of medical web articles for example. Case analysis, or the case you must be familiar with. The case itself doesn't require a lot of technical content, and here's a short talk about your visitors and stay on the site for as short a time as possible. Presumably everyone is familiar with the impurity of the hospital in the street. These impurities in fact many are advertising, then why there are so many can be seen by everyone. Let's give a simple example. The national ban on smoking has been issued for more than a day, but the effect of smoke control is not satisfactory, then you think that men smoking and good health is not, we use a simple map to explain the relationship between smoking and male health, may not be too scientific but the warning effect is very obvious, at least it looks bright. Want this picture:

Warning cigarette case

There are some slightly witty or interrogative tones that allow visitors to be present. Because the article even each title is from the visitor most wants to know the question, embarks. From the first paragraph, to the depth of the second paragraph, every word makes us feel that the site is for these visitors who need treatment. It's easy to keep the user in mind by fully mobilizing their brain's enthusiasm.

Finally, the end of the advertising word. There is more to do with editorial thinking, and different types of articles need different endings. Stick to the theme and position the title. Need technology to explain the advantages of technology, need to write some words to encourage patients, write must be warm.

Editor's work is the site's flesh and blood of the creator, every column of the site is a unique role of the site, whether you are the station in the middle of the integrated site, or a single disease of the site. It is necessary to do it with your heart and try to do it. The so-called user experience is what you in the shortest possible time to solve the user's problem, then the editor to do is to let such a problem-solving time can be as detailed as possible, so that patients feel that you write the text is and she is in communication.

Xi ' An SEO I do a dick Silk, the above is I do in the process of medical SEO training in some of the experience of editors, now has begun to bear fruit. It may not seem good to you, but this is my summary for the last six months. Thank you.