Medical site content requirements of professionalism can not ignore the marketing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

From the promotion to the editor also has a period of time, found that editing is actually very difficult. Maybe a lot of the peers who do the promotion have the same idea, the main purpose of the promotion is to increase the exposure of the site links, increase the number of search engines, improve the flow of the site, while increasing the publicity of corporate brand influence, and editing is to update the content of the site, and I responsible for the gynecological medical site ( www.anzhenyy.com), in the early stage I also walked a detour, feel that the user is a need for some disease-type knowledge, so a large number of piling up to update medical professional information, and ignore the enterprise itself into marketing, which in 39 health nets, have asked to answer a large number of high weight of the site exists, My site's content ranking is very bad, natural browsing is particularly low, on the end of the medical site to how to update the content of the problem once encountered bottlenecks, content to how to attract search engines and how to seize the user experience.

In recent months has been trying to change the content model in the station, this benefit from a business marketing class, medical site content requirements of professionalism, which is the medical site as a basic principle, but the medical site as a business network marketing channels exist, more to pay attention to its marketing. About the medical site content requirements of professionalism can not ignore marketing, I would like to share the details of their own little experience.

Professional site content to write to the user to see, must start from the user's search experience, in line with the user's search habits, expand a string of corresponding long tail keywords, especially for disease articles, must analyze the etiology, and reasonable to make the solution of the disease, let the user's doubts are answered, such as "menstruation delayed how long is pregnant "The question of delayed menstruation is the focus of many women, but scattered to different women, menstrual delay has 3 days, 7 days, 10 days, 15 days and other different time, then as the site of the editors, it is necessary to do a subdivision of the content, different time points and different circumstances must do a corresponding analysis, This is the coverage of professional content, but if the article has been written, then the meaning is too small, how to highlight the marketing, which requires editors to actively combine the marketing point of the enterprise to do the integration of the elaboration, for the enterprise packaging, including Word-of-mouth image, experts, therapies and so do content marketing, Not only help users to solve the problem but also into the enterprise marketing elements, narrowing the user's propensity to consume and desire.

The online marketing of the medical site is very interactive, this is also the key to directly grasp the target customers, my site set up a strong online consulting team Ann Doctor Network Consulting Center, composed of some experts, users of any questions in the article can not be comprehensively resolved in the case of a supplement and extension, Direct online communication is more interactive and targeted, which is very different from ground marketing. For example, we give an example, newspaper soft or outdoor advertising, in the content of the advertisement left a URL, the activity URL, when you see the first time you may have forgotten the Web site after many times to see, aroused your interest, You will eventually remember the Web site, interactivity is not good, and network marketing is different, you can see when surfing the Internet, you see interested, immediately will click, and then have an interaction, network marketing is this effect.

Changes in the content model of the medical site are also being explored as the user experience changes, however, no matter how the change, we do content is to directly or indirectly to the customer's impression of the enterprise and even generate demand, I think later in doing content at the same time will encounter a lot of problems, continuous learning and accumulation is also very important, As an editor, the promotion and SEO skills to master is also very important, but also hope that we can give criticism and advice, we learn from each other and common progress.