Medical website and do you need to do SEO?

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SEO is a technology a lot of webmaster through him to make a living, many enterprises through him to make a profit, SEO applicable to any industry, because of low cost, high return so many small and medium-sized enterprises of the favor, with the internet industry Shuffle, SEO more and more market, the threshold of SEO is also getting lower, Cause the SEO industry is also more and more confusing, than the original SEO, now want to do a keyword to the home page, to spend the energy is three times times or more, which makes many enterprises in the beginning to suspect SEO, has been deified seo, really will be effective? Really can bring benefits to the enterprise? Medical industry is the most complex and most competitive industry, in the case of SEO so depressed, there is still to do the necessary?

According to sunglasses learned that, with the SEO shuffle, Baidu algorithm changes, coupled with Baidu's 6.28K station incident, many medical industry began to query SEO, began to reduce the investment in SEO, intend to spend a lot of money to another way out, for the medical industry seo really doesn't mean anything? Here's an analysis:

Let's take a look at the following two pictures:

Figure I

When we were in search of vegetarian Beijing Gynecology Hospital (see below) appears at the front of the hospital's some promotional links, from the picture can be very straightforward description, even if you put Beijing Gynecology Hospital This word to do the first, or in the promotion of Baidu link below, according to the customer's click Habits or will click the first link, That is, the promotion of Baidu link. From this point of view, SEO for the medical industry does not make much sense.

We're looking at the second picture.

Figure II

Everyone should know that this is a long tail word, from the view of the above, there is no Baidu promotion link, if we do the first keyword, then, the number of clicks is not more effective, and will be more accurate, customers through the search for such a long word come in, must be to solve such problems, if the customer service can grasp the good, It is possible, from the second picture, that SEO seems to have a little meaning for the medical profession.

From two pictures we can see two different results, so for the medical industry SEO, we must not give up, we must not spend too much energy. Weigh the pros and cons priorities to do SEO, in the increasingly competitive medical industry only use all the resources available to pry market, it is possible to share a cup of soup in this market, as the medical industry seoer should have a clear direction, from suitable for their own industry (cosmetic, male gynecology, dentistry, etc.), Suitable for their own region (the province or the city) to expand the long tail word, so targeted to the role of SEO in the medical industry to play to the extreme, to reflect the true charm of SEO.

This article from Heze million and gynecological hospital www.5111120.com reproduced please indicate the source!!! The above is the personal experience of sunglasses, we take the brick also please hand mercy, welcome everyone to exchange learning.