Medical website New editors need to note

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Since the TV ban on medical ads, the hospital website has sprung up in the Internet, more and more hospitals to join the network marketing this industry, the importance of a hospital has several sites, do not pay attention to at least one site. For the hospital network marketing, from the site itself, may be more people pay attention to optimization, to a strong source of traffic support to the diagnosis. In fact, the promotion and optimization of the hospital website, the most important point is actually the site's internal article readability and guidance. The network marketing of the hospital website is different from other types of websites, mainly through the optimization brings the customer resources, the article readability strong causes the customer to pay attention, the article guides the good Direct customer consultation on-line doctor. These three main points, the article accounted for two. Therefore, according to the personal experience of the medical Web site for many years to the new editors to say that I personally in the medical web site editing some of the relevant knowledge.

The first step, the title source: At the beginning of the site, due to the weight of the site is not enough, the core keyword can not get good rankings, so in the early days of the site, we should choose some of the more unpopular keywords, such as painless people to how much money, This long tail word believe that every gynecological medical site is gong wrote related articles, we write, certainly can not get rankings, at this time, we have to choose such as: in Changsha to do a painless abortion needs how much money, this kind of word. And targeted, relatively unpopular, later easy to get rankings, and this kind of long tail words will definitely be someone to search.

The second step, the article guide: believe that the vast majority of the site, the article Guide is related to the description properties of the page, this is through search engines will be directly displayed under the title below the introduction. Therefore, this section of the Guide to write is very important, we have to control around the title do keyword density, but also need to arouse the interest of customers, guide customers to click on the article. And a lot of website description take the first paragraph of the article automatically, here strongly do not recommend this practice. For the article guidance, personal recommendations Pure original, and in the guide naturally inserted title keyword once.

The third step, the core knowledge of the content of the article: for this part of the content, because we do most of the network is not a medical background, may be doing medical network marketing at the same time will grasp some relevant expertise, but for a wide variety of patients, still far from enough, so this part of the majority from the network, excerpt others. For this part of the content, personal recommendations can excerpt Baidu Encyclopedia and other relatively authoritative content sources, can be used without affecting the quality of reading the premise of the upset order, or in view of other people's content, according to their own meaning to summarize the core content of this part. The latter is recommended to increase the originality of the article.

The fourth step, the head and the end: The beginning of the article and the end of the hospital to be original, this can be part of the content to extract others, but also to ensure that the article and other web site differences.

Key points, article guide marketing: This is an article the most important point. We tend to make the most mistakes in the place, is like to put the marketing content at the end of the article. In fact, the best marketing the best is the content of the marketing is naturally inserted into the article's internal, for example, we say, cervical erosion often repeated after treatment, difficult to cure, at present Changsha XX hospital using nano-silver protein coagulation surgery to completely solve this problem. This is generally difficult to do, but it is the most important point, the current hospital network marketing is overwhelming, many orthopedic are not too cold. Smooth Insert soft marketing, the actual effect will be much better.

The above content is to the medical website new Editor's some small instruction, certainly also has the more attention aspect, the next time will analyze separately. Article by www.csmaliya.com original contribution, cherish the work of others, reprint please keep.