Medical Website Optimization program sharing

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Outline：

I. Market Analysis

Second, the site market positioning

Third, website optimization

Iv. Distribution of personnel

Statistical analysis of flow and key words

I. Market Analysis

The first is market analysis, the hospital is a tumor specialist disease, the extent of development in each area is not the same, the development before and after time is not the same, such as our hospital in Henan Province, the Department of Traditional Chinese Medicine oncology, brand specialty and TCM treatment characteristics to do promotion, propaganda effect is relatively good;

Ii. Market Positioning

Site market crowd positioning and optimization purposes: for the patient population is each social level personnel, to the computer network application is relatively inconsistent, the hospital website's visit crowd localization must be from the hospital cancer tumour patient oneself or the side young family member, the familiar crowd starts, must promote on the Internet, must to the disease kind treatment brand promotion , effect promotion, real word word-of-mouth publicity promotion. The effect of natural optimization is better than bidding.

Third, website optimization

1, station optimization

(1) Station structure optimization

(2) Inner chain: Control the number of links within the article, the link object is high correlation, to the important pages of the relatively many links; use absolute path

Advantages: Easy browsing between pages, improve the search engine crawling efficiency, focus on the theme of the keywords in this topic has a ranking advantage.

(3) Detail optimization: title, keyword location (title, tag, description text), keyword density, description settings, standardized URL, long tail keyword record sheet, secondary navigation, directional anchor text, internal page first occurrence of anchor text plus black, picture alt tag

(4) Analysis of competitors ' keywords

A, look at the site chain and outside the chain, whether the chain is strong, inside the chain article is good anchor text

b, see the keyword in the title position, whether in the home page and repeat, whether the site is around the word in doing

C, look at competitors ' home chain

D, the location of the keyword distribution, URL of the link (is the main domain name or internal page in doing)

E, look at the size of the site, the age of the domain name, collection, update mechanism

2, outside the station optimization

Outside the chain construction way: Friendship link, blog comment (message), forum signature (POST), question and answer platform, encyclopedia, classified information promotion

The concrete method of the outside chain construction

(1) Blog Comments (message) self-built blog-: Sina, Sohu, Tianya, NetEase, Baidu Space, and news

(2) Forum signature, post with some keywords and links--industry-related forums, webmaster Forum

(3) Through classified information promotion--(58 city, net, common people net, this question net, easy to log on the net, List NET, all trades NET, long time information net, city classified information net, Chinese enterprise record, Marco Polo, electromechanical home, etc.)

(4) Encyclopedia--Baidu Encyclopedia, Search Encyclopedia, Interactive Encyclopedia

(5) question-and-answer-Baidu know, Yahoo Knowledge Hall, Tianya questions and answers, search and ask, strange tiger answers, Sina love to ask knowledge people and paste bar)

(6) Pay attention to the dissemination of the brand and information (publish the website soft text and related recruitment information, etc.)

(7) In the article appropriate to the relevant keywords to the authoritative website, improve the site in the Search Engine Trust degree.

Outside the chain construction attention matters:

(1) Link text contains keywords, pay attention to the diversity of keywords

(2) As far as possible with a high correlation of the site exchange, the other side PR value than their own site, the other side of the export link less the better

(3) Attention to the diversity of anchor text outside the chain

3. The implementation plan for website optimization

(1) The hospital website content release frequency, regularly updates the content of the website column, daily guarantee the quantity 15 articles to update.

(2) Outside the Forum, blog, microblogging, events and other daily updates to ensure that the content of the main site and update the frequency of events, while collecting visitors information for statistical analysis.

Iv. Distribution of personnel

The website edits one, outside the chain person (a website).

(1) Web site Editor: The original website articles, false original content of the editor, the tumor hospital events, blogs, micro-blog, such as editing original articles, stories, get the site of the tumor information awakened changes to write.

(2) Outside the chain: mainly for outside the Forum, blog, micro-blog, events and other promotional, daily release of updated content, and the release of the content of tracking maintenance, statistical analysis of the effect of the release, looking for the site outside the chain exchange cooperation, and statistics site access traffic, keyword data analysis, regular rectification of the existing site problems.

Statistical analysis of flow and key words

1, the statistics website visits the data, analyzes the visitor resources information, the analysis summarizes the way which increases the flow.

2, for the launch of the key words for statistical analysis (SOSO,BAIDU), a total of different time, space on the keyword heat, at the same time for the site keyword has the effect of continuous analysis and improvement. Especially in the event of active events.

This article belongs to Henan Province Tumor Hospital Internal article reprint please explain!