Medical website Planning--packaging is the key

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Medical website Planning needs packaging, in particular, the hospital to information display and business promotion of the combination of marketing sites, but also need to focus on the site packaging, so that all patients through the site to display information feel the authority of the hospital, a strong team of experts, cutting-edge treatment methods and advanced testing and diagnostic equipment, the formation of network Word-of-mouth brand, Virtually to show their own hospital, I take the Wenzhou Kwong Tzu Liver Disease Hospital for the list under the explanation.

Medical website planning need to pay attention to the user experience

All visitors to the site are our direct or indirect potential customer groups, they browse the site to find out what they want to know, such as the process of surgery or hospital expertise, the integration of this information will ultimately enable visitors to create online consultation dialogue, in the process, We should always pay attention to the user experience problems, such as how to design the Advisory guide to more user-friendly, will not let more consumers feel disgusted; whether there are links to the article, users can easily find other questions to understand the answer, the speed of the page is loaded smoothly, etc., are the issues to consider.

Medical website Planning needs packaging

The hospital needs packing, the website is a direct Exchange dialogue platform, we also need to pack it, enhance the website popularity, show the hospital characteristic and the brand. The direct purpose of packaging: to allow each visit to the IP conversion for consultation!

1, the website title packing

For example: Wenzhou Guang ci liver disease Hospital's name is, "Zhejiang Provincial Liver Disease Center, the liver disease clinical trial rehabilitation Base, the National Eleven-Five Key Project Construction unit, the common people rest assured Hospital, the medical insurance fixed-point unit, the national level two first-class liver disease hospital"

2, expert team packaging

We can collect the lecture knowledge of the hospital expert, the on-the-spot diagnosis and treatment activity and so on as the data collects, then will make the topic, the packing expert team, simultaneously we need many experts, chooses our liver disease ace Professor, the Wenzhou liver Disease Hospital Li Shuhua Director for example,

Personal Introduction:

Li Shuhua, 55-Year-old chief physician of the Chinese Communist Party

Chinese Medical Association of the Municipal Infectious Disease credits committee members, the Chinese Medical Association of the city-level liver disease Professional Council members, selected senior professional and technical and municipal medical malpractice expert database.

Work experience:

Director Li graduated from Harbin Medical University in the early years, has been in the second hospital and Beijing Sino-Japanese Friendship Hospital, the infectious division of Advanced Education, long-term in the three-level hospital engaged in medical, infectious disease clinical and teaching work, and as the Director of the infectious division.

In the clinical work of infectious diseases for more than 30 years, major in liver disease specialty, during which constantly tracking and learning the new concept of liver disease prevention, new knowledge and cutting-edge technology, a solid theoretical foundation, proficient in the diagnosis and differential diagnosis of various liver diseases, treatment and critical care, especially for acute and chronic hepatitis, Liver cirrhosis ascites and the rescue of severe hepatitis have accumulated rich experience and profound experience.

Honor Achievement

In the academic has the high attainments, two scientific research achievements won the provincial Science and Technology Progress Second prize, participated in the writing treatise Two, published more than 10 medical papers, respectively in Wuhan, Changsha and other place attended the National infectious Disease, the liver disease academic conference many times.

3, Packaging Hospital Introduction

The hospital profile is where many patients have to visit the site, when they see a lot of fireworks blinds and advanced equipment, as well as the latest treatment concept, of course, the most concern is to see the hospital introduction, including hospital establishment time, hospital size, hospital reputation and treatment effect and Word-of-mouth, including hospital's purpose and management service concept ; Whether for the patient confidential medical condition information, the hospital to the patient service attitude and so on many details question.

We always have to note that customers are always God and we need quality service to keep our customers. Especially the hospital in this special environment, we should care more about the patient, understand their pain.

Medical planning is for business management services, planning the final object or the majority of patients, we need to change the position of thinking, and then come to think of our marketing, the goal of naked marketing method is always a failure.

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