Medical website Search engine marketing is bidding and extrapolation?

Believed to have been a medical station friends have touched, most of the medical stations are based on the optimization of the bidding, that is, optimization is around the bidding. This is why most friends say the medical station is difficult to optimize the reason, because everyone's focus is only on the bidding. But is that really the case? Medical website http://www.aliyun.com/zixun/aggregation/8485.html "> search engine marketing is just bidding and extrapolation?" Little head bidding assistant to give you a detailed explanation today.   Do a medical site friends have such a concept, optimization is only an auxiliary, and even the competition is not the place to optimize the member group, which directly led to the optimization of the medical site more and more people looked down on, today Guardian focus on the search engine optimization problem.   For medical websites, this is a sensitive industry, so most of the friends said blog marketing, forum marketing, mail marketing, soft marketing and other ways can not be very good to carry out, and micro-bo marketing and micro-credit marketing We try to do less, after all, push the value of content (such as activities, preferential information) Or relatively few, and most of the medical sites are specialized form to marketing, so targeted audiences also have certain limitations. So everyone is keen on search engine marketing. and search engine marketing is mainly to optimize and bid. So why do we all pay attention to bidding and extrapolation and ignore optimization?   A: The bidding proceeds quickly.   Speaking of bidding, I believe we all know that the medical industry is the most competitive bidding. Why, because the profit is relatively high, the ratio of pay and benefits is considerable, so most site operators like direct bidding, this direct guidance is the most intuitive, but on the landing page on the quality of the article and marketing, follow-up consultation service is also very important. The advantages of   bidding are very obvious, however, this is also a relatively large project, because the investment may not be a big return, coupled with the night and other hours off the auction will have a large impact, because of fierce competition, so many times we are not very willing to bid, but have to bid.   Two: The overwhelming mode of extrapolation.   for the medical website believe that the most important thing in the optimization project is extrapolation (as for the number of ads every day to believe that the friends who have done very clear, according to a friend, he will be at most two days to register a new account in A5, think about the extent of advertising. Because people use this overwhelming pattern, there is always a message to be seen by the patient. Naturally, it is possible to form a transformation. The advantages of   extrapolation are also obvious. And the speed of advertising is also very fast, this is not much said. But it's important to find the right platform.   III: Where is the site optimization failure?   for the medical site's excellentWhere the failure, I believe that everyone's views are different, guarding also focused on the list of points to communicate with you. Please correct me if there is no place.   1, network editing completely unqualified question: For most medical network editors, we have no industry-related knowledge, and the content of the disease is basically divided into the etiology, symptoms, hazards, prevention, treatment, nursing and so on 6 categories, a otolaryngology, if there are 30 disease species, It's basically possible to update 180 articles, for a website, so certainly not, then how to do it, to rhinitis as an example, may be updated: How much to treat rhinitis, the price of treatment of rhinitis, the cost of treatment of rhinitis, how much Wuhan treatment of rhinitis money, the price of the treatment of rhinitis in Wuhan, how much, What is the cost of treating rhinitis in Wuhan? By the way, a simple question of the price of a disease may introduce a dozen titles. However, this article is basically similar to the content, put on their own web site how much significance? So many of the optimizer say that content pages can be kept for three days ranking is good.   2, the site's long tail keyword is not reasonable: by editing the title we have seen that the same problem, there may be more than a dozen titles or more. And for the extrapolation and news sources these two aspects, basically is the same, we all use such a keyword model, which directly caused a large area of content duplication. We do optimization, may think of too many long tail words, and users (patients) can think of how much? In particular, some industry terminology, users will search for snoring and rarely snore disease, users will search for nosebleeds and rarely search for nasal bleeding. We don't want the yin user to think too complicated.   3, set up a number of websites and even station groups: for any hospital, the establishment of the site should be no less than 4, 2 optimization stations 2 bidding stations, and many of our four Web site content itself are duplicated, not to mention the duplication of the network. If the site's own weight is not high, then can only rely on the bid to maintain the rankings, because the site is too unstable, so for the one or two-line city, if there are too many competitors, most marketing director directly pay attention to bidding, ignore optimization or not optimize members.   Medical website Search engine marketing just bidding and extrapolation? Guardian that is not the case, but most of the marketing operations director did not attach importance to this piece, after all, in the fierce competition when everyone is unwilling to wait, because the site optimization is a long-term work, and most of the medical site just for the rapid formation of transformation, So there is a lack of optimization, but guardian advice if want to do long-term, brand and Word-of-mouth must focus on strengthening, Web site optimization must be placed on the agenda, otherwise can only rely on bidding, after all, some new marketing models such as micro-BO micro-letter We are still trying, and did not achieve very good results.