Medical website to promote the whole idea, medical SEO promotion Program

To give you a hospital, how you should do the external promotion, this is a lot of external extension people want to know things. Any external promotion needs to have a direction, with a direction, and then prepare the conditions, the rest is the implementation! Small head bidding software small series think a simple search can reflect the value of an outside promotion and an external promotional message. Do not feel that their hair is useless, do not feel boring, because the need to learn something really is too much.

First: determining basic information

1. Determining the type and nature of the hospital

For example: Jinan 456 Hospital stem Cell Diagnosis and treatment center (stem cell Therapy, not other)

2. Determine the basic information of the hospital website

For example: Jinan 456 stem cell Diagnosis and Treatment center basic information &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Hospital website, telephone, URL, address, bus route, business address, etc.
Disease type, disease type address, treatment therapy, treatment expert!

3. Determine if the hospital is the focus of the entire project team, and then choose whether to promote the above priority to choose a paid platform to do.

For example: Jinan 456 Hospital stem Cell diagnosis and treatment center is the focus of the project team

Second: Identify key words

Since informed the hospital information, key disease species, experts, therapies, departments, then we have to determine the hospital outside the promotion of the key words only clear key words can be written to promote the title, in order to make each article to promote the article is directed to the direction of the targeted.

According to the location of the hospital to determine regional

Identify extension branches According to key disease species

According to the Department to determine the promotion of the center and the main

Reasonable combination is very important Fuzhou Orthopaedics hospital

According to the tool to determine the number of large search words (source: bid promotion, CNZZ Webmaster statistics, Baidu Drop-down, related search, business pass to diagnose words, high appointment words)

to divide the region; example: Jinan 456 stem cell treatment centers are divided into: Jinan, Jinan, Shandong, Shandong, Jinan, Shandong, Jinan City, Shandong Province
District + Hospital + Department; Example: Stem cell Therapy Center, Jinan 456 Hospital, Shandong, China
District + Department + Hospital; Example: Jinan (city) 456 stem cell Treatment Hospital
Area + disease + Hospital; Example: Jinan (city) Cerebral Palsy Hospital _456 Hospital National Day 11588.html "> Preferential activities Fully opened
Area + treatment + disease + Hospital; Example: Jinan (city) Hospital for treatment of cerebral palsy
Area + treatment + disease + Department + Hospital; Example: Jinan (city) Stem cell Hospital for treatment of cerebral palsy
District + Department + Hospital + modifier; Example: Jinan (city) Stem Cell Hospital website, Jinan (city) Stem Cell Hospital official website
Area + disease + Hospital + modifier; Example: Jinan (city) Cerebral Palsy Hospital address Jinan (city) Cerebral Palsy Hospital

6. Every holiday, the hospital will plan a series of concessions, free, treatment above activities, in the first three days of activity on the line began to hype, the middle began to shop, back stability, and finally in the end of the activity to stop. (There will be such a phenomenon, in order to test whether the activity will be effective, the time will be set first in half a month, such as 11 of activities, set at 10.01-10.15, after half a month to see the effect of the activity is good.) Then the local operations director can be asked to continue to carry out the activities until the end of the month, in this way, our external promotion strategy title should be changed, good news: Jinan stem Cell Hospital National Day activities postponed, and then combined with keywords to do together, the other basic requirements are, promotional activities to occupy the top 3 pages of Baidu to the first 5 pages. ）