Medical website What should I do with you?

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Site optimization of a class of sites in the optimization is very difficult, it is not because of the site where there is not enough, but this type of industry station itself particularity. Speaking of this, we must be clear, this type of site refers to the bar!? Yes, medical websites.

We are very aware of the 2013 search engine algorithm frequently updated, the mainstream trend to the user search experience. But many stationmaster from this time and again the update discovers, the medical class website compared to before, more difficult operation maintenance. Many seoer not by shouting "optimization difficult, difficult to the sky." "The medical profession is a special existence, whether from the social physical limitations or the requirements of the Internet." The reason is self-evident, here no longer said, today the author Xiao Dan alone on the medical site optimization problem.

The development of the network makes a lot of non-public hospitals have to make a website to carry out propaganda, the previous years ranked better than the medical sites are more than those outside the chain of sites, of course, this is the optimization of the theme of the chain as a whole. And since the restrictions on the industry's web site to deepen and content-oriented requirements of the promotion, more than the production of chain-oriented medical station has disappeared in the search engine, showing the user is the front of the user experience a good site. Many of these sites are looking for medicine to seek medical information portals in the majority, and the top.

The author of the medical site optimization still stay in the content update + outside the chain production, and now it seems that these are far from enough. This kind of website optimization direction Although still take these two main points, but the request is not compared to the previous, it's more stringent requirements, those text inconsistent content has been strictly cover, and those large number of outside the chain will affect the search engine on the site's vote score. So how should the current medical website be optimized? You can waste some time listening to the author's humble opinion.

First, station optimization is the key.

1, adjust the optimization of the structure of the site, the overall website to flatten the expansion, the best path parameters not more than three layers, more than three of the path is the best combination of pseudo static to do.

2, the quality of the site to improve the content is now the main factor in the evaluation of the website, so for the hospital site content distribution frequency, regularly update the content of the site column, daily to ensure that more than 15 article updates. Content-related content will be displayed on the same page, not only to facilitate spider crawling can improve the user experience.

3, the internal chain settings to improve search engine crawling efficiency, you can focus on the theme of the keyword within the chain set to improve the ranking advantage, while the content of the chain using absolute path to ensure the integrity of the data.

4, attention to the site details optimization, the site details optimization is mainly about the title of the station, keyword layout and description settings.

Second, outside the station optimization is the key.

Outside the Forum, blog, microblogging, events and other daily update to ensure the content of the main site and update the frequency of events, while collecting visitors information for statistical analysis. The specific operation presumably has outside chain production experience seoer is very clear, at the same time for Friendship Link exchange, encyclopedia knowledge promotion and so on is also necessary work, and such emphasis to say or answer class of promotion. For other industries, the author generally will not make rigid recommendations, and for the medical industry site, the best exposure method is the promotion of question and answer class.

For the optimization method of the author also said to do this, mainly in the work of the strength and continued. And for the medical site I must also talk about the point is the page display effect, pleasing to the page can often attract users to stop, so in the design of the site to achieve high-end atmospheric grade. Meet the user's vision and do not ignore the spider experience, graphics and text combination is the best choice, and more than the picture, so in the attraction of Spier at the same time does not affect the speed of the site loading.

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