Meditation analysis of user experience is the way to win the site

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently, our site has some problems, I am quiet down to the site to do some data analysis, found that our site in the user experience is not too perfect, because the user experience is not good, the site also appeared in the following aspects of the problem:

The first website traffic is not high

We can see from the above picture, the website can pass the key words to the flow is not too high, and the source of traffic is not a lot of long tail to transform the word, only a small number of long tail keyword to bring the flow is relatively large, and there are some traffic is the main keywords bring traffic. I think this is a problem with the website user experience.

Low viscosity of second user

In fact, I do not need to say, we have been very clear. The data gap between the first and second accesses is too large, and the user may not be browsing the second time after browsing. And most of the users may have only browsed the home page after no more. I think that's the problem with user stickiness.

Third user browsing depth is not high

User browsing depth depends on the time to stay on the site, such as the image above the phenomenon, is because users do not go to the site after the deeper browsing, and some just browse the home page is really connected to close the site, or perhaps through the forum or the submission site clicked anchor text, Look at the results that are not what you want to quit, and this is not a definite target user. I think this may be a problem with the experience of the site page.

The website traffic is too single

Most of the traffic entry on the site shown on the map comes from the true access input URL. And through the other article pages, or the site's level two pages and the site's level two domain Name page to the traffic is very small. I think the result of this is very big may be the website promotion Way has the problem.

Site out of the question, our hearts the first idea is to solve the problem, and I think so long time also thought some solutions to these problems, the following to share with you:

Problem One solution:

Website traffic is not high, it is likely that we promote the intensity is not big enough, or our website ranking is not too good, and for the main keyword ranking front. If the front has 10 Baidu promotion, then even if the natural ranking by the front, also can not bring too much traffic. So, we have to do is the long tail keyword to bring traffic, we will be a large number of digging long tail keywords, and then is through the site's article to do long tail keyword rankings. is to find some little competition and we also more often to search some long tail keyword, embed him in the title of the article, and the quality of the article to a little higher, so that there will be a good ranking, so that the site's traffic will be gradually improved.

Problem Two solutions:

I think the user viscosity is not high, regardless of that site will encounter such problems, such as: Baidu, Jingdong, Taobao, Dangdang and so on, these sites have also encountered user viscosity is not high. How do we improve the user's viscosity? I want to improve the user's viscosity the main thing is to change the site itself some of the features, improve the site's user experience. For example: Navigation bar design, channel page design, breadcrumbs path design, article layout effect and so on. As long as the user can use the comfort is a good experience effect.

Three solutions to the problem:

For this depth of the problem, my solution is the same as everyone else, want to allow users to browse the page more, the method is very simple: is to make your site a little more, good-looking, so that users will be more traffic. This is why some of the big portal site clearly a page can show the whole thing, but divided into several pages to show. Their goal is to increase the PV capacity of the site, thereby prolonging the user's stay on the site. And we may also design some more interesting topics, or in the site add some small temptation to guide users 1.1-point depth of the site, so that the depth of the site will be increased, natural site conversion rate will be further improved.

Four solutions to the problem:

Website traffic is too single, it's the solution I think I don't need to say that we all know that is to expand the scope of the site promotion, that is, we often say that the mail, blog, net pick, QQ group, Soft Wen, and so on, many ways to promote the choice, I would like to remind everyone is: traffic can not only rely on search engines, Because if our site rankings or the site is down the right to be K, then our site will be hung up, our site without traffic will bring huge losses to the site.

The above analysis, most of which are my personal opinion, may be suitable for myself and not for you, may give you some inspiration, but in any case to improve the overall situation of the site. But I still hope that these analysis can help us, and we decorate the first net "http://www.zxdyw.com" I am also in the further observation, I also hope that my analysis can make our site improved. Finally, thank you for your click, if you want more exchanges can add qq:403290975, please give me more suggestions and opinions. This article is the author of original articles, base reprint please keep the link address.