Medium and small-sized Enterprises develop social media marketing

Is social media marketing a bluff? Is social media marketing a conceptual operation? What is social media? Social media =sns? What is the relationship between social media marketing and Word-of-mouth marketing and network PR? Is BBS a form of social media? ... questions like this are often asked by many friends. Even more directly to the social media questioned, negative.

The author Tangchingtong that the development of social media and social media marketing, influence is no doubt, we do not have to dwell on the concept of social media, but the core of the social medium and its marketing is what you need. The change of the Internet product, the development of science and technology has led to the transmission channel, the transmission way change, impels the enterprise to renew the existing marketing operation and the understanding.

The value trend of social media marketing: To maintain customer loyalty, and customer deep communication, web2.0 environment, new communication, business customer service. Social media marketing is not only the exclusive brand enterprise, strictly speaking, suitable for most enterprises, social public organizations. Previous and foreign friends have talked about how universities use social media to spread, such as the use of social media to promote the MBA program, the Red Cross and other non-profit organizations in the promotion of social media and so on.

1. Social media marketing for small and medium-sized enterprises

The following figure is the strategy of using social media for small and medium enterprises, we can see their pragmatic side, the purpose is to directly look for sales opportunities, attract new customers, in the market to promote the visibility of enterprises, and maintain and existing customer exchanges. Brand Enterprise's social media marketing strategy may be not so urgent in the sales performance level, often pay attention to the brand's reputation, and the interaction with netizens, then mining the sales opportunity point.

What are the small and medium enterprises in the United States playing in social media:

75% have a company page on a social networking site

(similar to the domestic network, Renren's corporate Account page, foreign Facebook Fan page)

69% Post status updates or articles of acquires on social media sites

(We often need to update the status and articles of social media)

57% build a receptacle through a site such as LinkedIn

54% Monitor feedback about the business (direct monitoring of business feedback)

39% Maintain a blog (business blog, entrepreneur blog)

26% Tweet about areas of expertise (marketing promotion of micro-blogging content)

16% use Twitter as a service channel

2, how to choose a social media marketing provider?

Choose the social Media Marketing consulting, service provider, which angle should you examine? The following table is a list of some of the points that were previously shared in the "Marketing Trends 2010" Report Abroad:

We can see that enterprises in the choice of social media service providers thinking points are: 1. There are no success stories; 2. Recommendation of a friend or institution; 3. The question of the response of money and services; 4. The provider's own website content and quality (the importance of self marketing); 5. Provider's blog content, blog browsing volume; 6. Social media certification; 7. How many fans are on Weibo? Some problems are easy to think of, but they are the service provider's official website, blog and micro-blog as an important factor, we should reflect on and learn from.

Do our online advertising companies, network PR companies, internet media companies, and social media providers consider the positive implications of these factors? From the author's observation, most enterprises also need to do a solid job of their own content marketing. The Content is king.

3. Frequency of social media content publishing

Users need information, our enterprises need to provide users with relevant "nutrition", not only the company's promotional information, the company's new product information, can also be the industry trends, anecdotes, research reports. How do we maintain a frequency of related content? What are the frequency relationships between different social media platforms? The figure below is a study from a foreign research report that we can draw on: for example, the Enterprise official micro-blog Hair 5 More appropriate, too much that constitutes information pollution, too little is not advisable, one months, the user lacks interest in you; Social media official web page, 2 updates every day; Suggest corporate blog is 3 weekly e-mail marketing is once a week, the specific frequency needs to be combined with the enterprise marketing promotion step to decide. Enterprises in the social media is a person, please do not do words, and do not do the silence of the lamb, to shape a modest, elegant corporate image.

Twitter (5x/day) * Facebook (2x/day) * Blog (3x/week) * Email (1x/week)

Tangxing

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