Medium and small stationmaster want to win in China (v) Promotion effect is the hard truth

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For small and medium-sized webmaster site content is the fundamental development, there is no rich characteristics of the content of the search engine, and will not win the favor of users. So how to make the most effective resources to maximize the value of the site? So come to our topic today, "Small and medium-sized webmaster to win in China: The promotion effect is the hard truth." We say here the promotion effect, not invalid user clicks, and refers to the promotion after the user's conversion rate and interception of the user's effect. A lot of small and medium-sized webmaster in the website after the start of the time-consuming consumption of the promotion, but how many can be successfully converted into effective promotion it? Presumably for the small and medium-sized webmaster naturally have a number. Thus, this article makes the following exposition:

One: Promoting strategic planning

The promotion of the website must have a promotion strategy, no strategy blind promotion will just like a headless fly, a complete set of strategies can also save more time and energy to achieve a multiplier effect. Whether it is the promotion of the chain, or the publicity of the website must be a prerequisite to do a plan. To know how many effective high quality of friendship links, as well as how many outside the chain is the most appropriate, what kind of promotion is the most effective promotion, how to promote more accurate to find their own site's user groups, and how to successfully convert it into effective promotion. So it formed a promotion strategy, and then every day of the promotion task regularly.

Second: Promote target positioning

In strategic planning, the promotion target is undoubtedly ranked first. As a webmaster you need to know what kind of users your site to see, what kind of people need it to provide resources. For example to illustrate: "In the site included in the early stage of my main search engine for the inclusion of promotion, this time my goal is to search engines, so important is the rapid increase in the chain, so that spiders patronize." So I will use the soft text posted in Webmaster Network, and then a large number of sites reproduced. Then my purpose is achieved. This time is not the increase in traffic, but the search engine's rapid collection and recognition. "After the site is included, I have to do is to improve the site in the corresponding theme of the site, the right to speak, what is the right to speak?" to master more users, at this time the goal of website promotion is the user. Therefore, whether it is the site early or late, the promotion of the goal is essential. There are, of course, more detailed divisions on top of this: people of different occupations are positioned for different goals.

Third: Promote the location of the channel

The promotion channel determines your promotion effect conversion rate, reduces invalid clicks, increases the effective user's access (here the valid user refers to needs the user). Therefore, it is obvious that it is important to locate a channel suitable for the topic category of the website to find more effective users. Specific examples can explain everything: if the webmaster do a QQ station, then it is best to find some young people in the circle of entertainment to lock your users. such as youth forums, entertainment forums, games of the site, in fact, the scope is very wide. But also understand a truth, the best is not necessarily the best for their own. Many times AdSense promotion, like to find some popular hot position to promote. But if the group is not on the road, then it will not necessarily bring much substantial return.

Four: Moderate funds promotion

For small and medium-sized webmaster of course can not like some large companies or large websites to do a lot of pay promotion, is not very realistic, but the promotion of appropriate funds will make you win greater value. It is a very good way to put ads on websites with strong links to the theme sites, of course, the size of the other site, the price of the problem should be considered within. But generally a common website advertising fee will not be high. Personally think that in the day IP3000 to 5000IP site hanging advertising price is also the most appropriate, in fact, it can be said to be relatively inexpensive. One months down, more than 100,000 of people see your ads, there will always be some value. There may be webmaster said that the same type of Web site is not necessarily someone to hang your site, so we have to choose the surrounding site to carry out. such as: interior decoration, can be put into the real estate advertising is a truth, the two are not conflict and win each other.

V: Promoting executive power

No matter what you do, executive power is the most important thing. For small and medium-sized webmaster, whether it is a person or a team, what to do every day to give their next task. "If your starting point is to shoot the sun, then you can shoot an eagle at the worst," he said. But if the requirement is only to shoot an eagle, then the final result may be that even a bird can not shoot "website construction promotion, expensive in the execution, stationmaster is a relatively free occupation, therefore also must strictly request oneself, do not because sleeps late is late, What we have to do is to exceed the living conditions of others ' work in the shortest time.

VI: Tireless patience

For Web site promotion can be said to be a long-term accumulation of the process. Do not have a tireless spirit of perseverance when it is difficult to have a big development, this topic although rotten can not be rotten, has been a lot of people mentioned. But how many people can really stick to the end? Want is the spirit that never flinched, will go farther. Always clearly know what kind of life you want so then to pay how much effort, choose a different life, do not let life to choose their own.

Summary: Content for Wang plus effective promotion will be to the Web site to a shortcut to success, in fact, is not so much a shortcut than a Tiandaochouqin gift. This article from the binary network original, from: Www.i9988.cn,A5 first press.

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