Medium Network Mao Wei: Trusted browser will become the future application trend

Mao Wei, chairman of China Net, is speaking. (Information picture)

Recently, by the China Electronic Commerce Association, China Internet Association to support and guidance, the Chinese E-commerce Association trusted E-commerce Promotion Center, "trusted website" Certification Management Agency Network (knet.cn) contractor's "Refuse false website to build a credible network environment" The opening ceremony of the National Trusted website database was held in Beijing.

From the State Council Information Office, the Ministry of Industry and Information technology, and other competent departments of the leadership of the joint launch of the network built by the "National trusted Web site database open platform."

Mao Wei, chairman of China Net, said the platform will be oriented to the browser, search engines and many other areas of the first to achieve free and open, when users use search, browser to find or visit the site, such as "trusted website" will be reminded or prompted, for no hint or reminder of the site should be vigilant to avoid being cheated.

Lack of integrity

Search engine network fraud into "hardest hit"

Not long ago, Shanghai Wu bought a iPad2 intended to express to friends, so on the net input "international well-known Express" search, and point to open a link. Call Customer Service Phone, soon there are service personnel door-to-door pick-up, considerate service let Miss Wu no suspicion, rest assured will be 30 yuan courier fees and valuable iPad2 to courier to take away. But let Miss Wu accident is, originally the next day should be served goods, after four days, still not heard. Then Wu found out that he was a liar.

Coincidentally, CCTV host Zhang also encountered a liar in the search. According to its microblog introduction, "Search AO Smith's repair phone, let's clean the scale." Someone to inform the need to change 5 mg rods, a total of 2460 yuan, also said 3 years must change. Gas dizzy me, when I bought the time did not say supplies so expensive Ah! At night I growl call Customer service, incredibly found that the repair is false! Normal maintenance 100多 o ' line!

In fact, this is not the first time the search engine for the false site for the promotion of the public questioned, as early as the country to clean up obscene pornographic sites, the search engine on illegal sites to promote the role of the widespread criticism.

Statistics show that only the first half of this year, 38.8 million internet users have encountered consumer fraud on the Internet, accounting for about 22.4% of the Internet Shopping Network, equivalent to every 5 online shopping netizens have encountered a network of consumer fraud.

Build a trustworthy

Trusted website database open platform Online

Recently, in the "refuse false Web sites to build a credible network environment" the opening ceremony of the National Trusted website database open platform, from the State Council Information Office, Industry and Information Technology department and other competent departments of the leadership of the personal presence and the scene launched by the network set up a "National trusted website database open platform.

According to the introduction, the network relies on the "trusted website" verification technology and user accumulation of "trusted website database open platform" has been the competent departments of strong support. Mao Wei said that the country's new office, the Ministry of the relevant leadership of the "trusted Web Site Database" is "open, sharing."

Mao Wei said, as the country's largest trusted website database open platform, the platform will be free to take the lead in the browser, search engines, E-commerce platform, micro-blog and other areas to achieve free and open.

In fact, regardless of the false medical information flood network, or search for maintenance encounter cheats, the reason is that the current search engine for their own pay to promote users lack of Third-party Web site authentication mechanism, resulting in false web sites, fraud sites in troubled waters.

When it comes to locking browsers, search engines, Electronic business platforms and microblogs, Mao Wei also said that these areas are the most frequently used applications of Internet users and the "hardest hit" of the current cyber fraud.

It is reported that Tencent Browser, China-Enterprise power Station Service has become the platform's first application, at the same time, including Sina Weibo, Yahoo Search, and many other manufacturers are in close contact with the network.

Future trends

Trusted search, browser-led future applications

It is understood that in foreign countries, search engines to introduce a neutral third party to pay promotion or the authenticity of information collected site verification of the true identity of the "trusted search concept" is not unfamiliar.

For example, in the malicious Web site to remind, Google search and international anti-fishing Organization to achieve cooperation, the latter of its phishing website, such as malicious Web site database open to Google search, when the search results appear malicious sites, Google on the Web site may be the risk of the user will be prompted.

Mao Wei, chairman of the network, said that, unlike the Google model is, the network hopes to build the country's largest trusted website database open platform, and to the Internet, free and open access to all aspects of security reminders and trusted authentication.

It is reported that, according to the network and major search engines, browsers reached a preliminary consensus, the network relies on the "trusted site" verification technology and user accumulation, the "domain name, industry and commerce, operator" and other information triple interactive audit site to be included, and then, by search engines or browsers to be called, When netizens visit relevant websites in search engines or browsers, they are alerted and can immediately click to check the real information of the site.

The reason for building a trusted website database open platform, Mao Wei, chairman of the network, said that compared to foreign countries, domestic users of the formal site screening needs very large. Compared to who is "liar", netizens prefer to know who is "good person".

According to the cooperation agreement between China net and Tencent, by the end of the year, millions of netizens are expected to use the "trusted" QQ browser, which adds the "Trusted website" logo reminder, Mao Wei said, we will also continue to speed up contact with other search and browser, and join the industry to provide more secure and credible search and browser for netizens.