Medusa "Go One More"

Abstract: Reporter interviewed learned that Qihoo 360 required some department employees to stay in the company in order to cope with the unexpected situation caused by the 3B war, its tense situation comparable to 3Q war. During the 3Q War, employees later revealed: One months only go home two times, only wash two

The reporter was informed that Qihoo 360 required some department employees to stay in the company in order to cope with the unexpected situation caused by the 3B war, its tense situation comparable to the "3Q war". During the 3Q War, employees later revealed: One months only go home two times, only two baths.

3B War intensified, Baidu offering "Medusa", prohibit Baidu advertisers, agents, such as cooperation with the use of 360 of browsers, but you can use Microsoft IE, Jinshan Cheetah, Sogou, Tencent and other browsers, the reason is 360 browser to steal Baidu and partner data.

360 angry, dismissed as "two choose one". Baidu to this explanation is: not "two choose one", is "go one more"--360 outside, all can use.

"Two election" in the Internet industry has a precedent: During the 3Q War, Tencent asked computer users to choose between QQ and 360 guards--either install QQ, or install 360 guards. "Two choose one" is called Tencent "nuclear Weapons", in order to retain qq,360 security guards were once removed by the user about 40%.

Medusa made the 3B war an instant upgrade and entered a critical period. The reporter was informed that Qihoo 360 required some department employees to stay in the company in order to cope with the unexpected situation caused by the 3B war, its tense situation comparable to the "3Q war". During the 3Q War, employees later revealed: One months only go home two times, only two baths.

Medusa "Go One More"

Since January 26, Baidu Promotion system merchants are required to install a name "Baidu." Medusa Security plug-in, which will prevent users from using 360 browsers to log in to admin backend.

January 28, Qihoo 360 reported to the Ministry of Industries, said Baidu "Medusa" plug-in has previously only Trojan and spyware will use the Candid Camera user screen shots, upload screenshots and other functions. Baidu responded by emphasizing that the plug-in is not for ordinary users, the current will not be for ordinary users to use Baidu's products and services have any impact.

January 30, 360 held a press conference, 360 security Browser Senior director Tao Weihua in an interview with reporters accused Baidu mandatory users "two choose one".

Baidu related Responsible person explains, this is only for Baidu partners, including advertisers, agents, alliance partners to put forward the requirements, not for all netizens, at the same time, customers can choose Microsoft IE, Jinshan Cheetah, Sogou, Tencent and other companies browser, is "Go one more", is not "two choose one".

The relevant responsible person said that the reason why Baidu to the partners to make such a request, is because 360 with the customer cooperation of trade secrets, such as trading volume, advertising prices will be 360 browser crawl, become Baidu Eco-chain "spy", so the customer to do this request very reasonable.

Since the outbreak of the 3B War, two companies have played several times, winning and losing each other. "3B War" in the early days, 360 of the search market share in a short period of rapid rise, the highest was as high as 10.39%, Baidu's site was eroded, then 360 search market share of the rise in the momentum was curbed.

January 9, the U.S. analysis agency Hitwise released a report that at the end of December 2012, Baidu's share of the visit was 65.7%, up from September 2012 to 7.7%; 360 Search stabilized in 2nd place, with a traffic share of 8.7%, down 0.7%.

Qihoo 360 Search is expected by investors, its launch, the industry forecasts the final market share or will reach 15% to 20%, and rewrite the Chinese search engine market pattern.

The prospect of this expectation is now no longer clear: if the market share below 10%, it is more difficult to establish a including advertisers, agents, Third-party Alliance Partners, independent of Baidu's search biosphere, that is, can not change the Chinese search engine market pattern.

The result has affected the Qihoo 360 share price, the past week, Odd Tiger 360 stock price shocks downward.

Zhou Loneliness

Zhou's attitude is changing, this week there are rumors that in an industry meeting, Zhou actively find Lei said "chat together", causing a lot of "Thunder, week reconciliation" speculation.

Zhou subsequently clarified the matter through micro-blog: I attend the CCTV Financial Spring Festival Gala Encounter Thunder Total, chatting a dozen minutes. Zhou expressed the appeal of "reconciliation": is ways normal? Some people underestimate the sum of my measurements; I always have a different point of view with Ray, but I always admire his entrepreneurial spirit.

Lei also admitted the "chat" thing: Two weeks ago I participated in a CCTV event, Zhou, he pulled me to the meeting side chat a few words, but there are a bunch of inexplicable rumors. The meaning of the words is obvious, only chat, the rest of the speculation is only the imagination of the rich rumors.

Zhou is trying to change the past of the tough, with a gentle appearance, to achieve "more friends, less enemies" goal. 360 is no longer the old "no friends, no need friends" gesture. January 26, Qihoo 360 Media Appreciation Meeting, PR director Zhao said in a meaningful speech: "When the enemy is many, friends are precious." ”

Zhou has been trying to defuse enmity. Zhou publicly disclosed that he had been looking for Ma to chat, but "the horse Teng seems not to want to talk to me."

No forever friend, only the eternal interest. Zhou previously received media interview said: "In business, in the market sword meet, is the product." The past is over, the cooperation ... Maybe I think it's more naïve. Even if some people scold me, I was a hot head back to scold, but I do not hold grudges, the past has passed, but a lot of people remember. ”

Jinshan CEO Fu pointed out: "Zhou 祎 in order to win the breathing machine to deal with Baidu, back to the face is not against Jinshan millet?"

Internet analyst GE believes that 360 is in a suffering zone, the alliance, Baidu May unite 360 of the enemy to 360 form a siege posture, customer resources, Baidu is very dead, in the government relations and public relations, Baidu is not weaker than 360; On the wireless, Baidu also exposed teeth.

More and more enemies, Baidu, Jinshan Network, millet Technology, Tencent, Sohu encirclement has been formed. 360 The practice of cracking this encirclement with a mild face has no effect at present.

Big guy Encirclement

360 in the early days of the search soared rapidly, why the recent slowdown? An internet company executive accepts this reporter to say: Because of Qihoo 360 to pull the front line too long, the workload is too big.

He noted that Qihoo 360 is the framework of "level four rockets", respectively, security products, browsers, web site navigation, search engines, to allow the entire system to operate normally, the need to ensure that every level of normal operation, regardless of the company's internal management or external cooperation, but this is a huge and heavy work.

More importantly, in each of these links, 360 are facing a strong competitor. In the security field, in addition to the traditional anti-virus software manufacturers, there are Jinshan network, Tencent QQ Butler, Tencent, millet companies have invested Jinshan network. Earlier, there is news that Baidu is ready to buy a stake in Jinshan Network, while preparing to launch the network security products Baidu Guardian.

Whether Baidu is investing in Jinshan network is not yet true, but the two sides have been all the more "to be together" intimate. During the Spring Festival, Jinshan Network launched the "Free to send migrant workers home" activities, first millet technology participation, this week is Baidu announced participation.

In the field of browsers, there are Jinshan network, Sogou, Tencent, Taobao and other companies, in the field of Web site navigation, there are Baidu's hao123, search fields are Sogou, Tencent, Baidu, NetEase and other companies.

The above executives said: "To participate in each of these links in the company, in addition to Jinshan network, Sogou, most of the internet, such as Charles Zhang, Lei, Li, MA, Yun, etc., the purpose is not to make money through these products, but to curb the 360, containment is due to worry."

Due to the hostility of the formation of 360 of anxiety, will be 360 in a different competitive environment: 360 To do antivirus software era, only 3,601 do real free network antivirus; and Security browser is a big guy forgotten corner, they do not realize that the browser + Web site navigation will become the entrance of Internet users in China; 360 site navigation can be with Baidu's hao123, plus the advantages of browser, grasp the user portal, 360 to get a competitive search market. The top four rockets, the browser is the choke of level four rockets, the executives said.

Big guy encirclement is taking effect. According to CNZZ Statistics, 360 of the browser market share has recently declined slightly, from last July to the end of December last year, the highest of more than 25% to the current 22%.