Meet the needs of users and take into account the visual experience of the home page what should be put?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The homepage of the website is the most important page of the website, the traffic of the general website mostly comes from the homepage, the website jumps out rate, the conversion rate high and low also has the very big relation with the homepage, the homepage is the website façade, like the human Face, the book cover, the shop façade. Have a good façade, the website business will be good, the user will like. So the home page reasonable layout for the site is critical, do not have everything to the front of the heap, a good home page should be rich in the beautiful while satisfying the actual needs of the user, then the home page in the end should put what?

1, website logo

Website logo should be every page will have, on the one hand to tell users the name of the site, highlighting the brand, user-friendly to remember, on the other hand, a lot of logo pictures directly with the homepage of the link, users can directly click on each page of the logo back home. There are also a lot of times when the webmaster to the logo picture by adding links and alt tags to enhance the keyword, because the spider gives the site the first link and the first link anchor text the highest weight, although the picture can not be used as anchor text, but the alt tag text to make up, so the logo picture alt label text Don't write , is generally the main word, this is a kind of picture keyword technique. Wood-Wood SEO recommendations in accordance with the following figure format to write the site logo image code.

2. Complete navigation

Web site navigation is required for each home page, home navigation is generally home, the company profile, Enterprise products, the latest news, recruitment announcements, contact us, corporate activities and so on, home navigation can quickly guide spiders and search engines to go to the place, the site is a lot of content, but the navigation column is limited, So navigation should put some users most need to know something about the site, such as comments, submissions, maps and so on do not put in the navigation, and many users need to understand the navigation column does not need to participate in rankings, such as: Contact us, company profile, corporate recruitment and so on. These columns can add nofollow tag, can even be included directly after the shield off, so you can focus on the weight of the site, while improving spiders in the site's crawl efficiency.

3, the latest articles, industry information

A website can not always update, especially the homepage needs to update content, to ensure the active degree of the site. On the one hand can maintain the site and search engine friendly relations, on the other hand can be very good and user interaction, can continue to provide users with the needs of things, to avoid the lack of information on the site before the loss of users, is to tell the search engine and users: Big Uncle is still alive, you can continue

4. Core Value Content

Content is the root of the site, and the core content of the home page is more important, because the home page space is limited, and this only space we want to tell users the most fundamental value and advantages, so as to attract users to continue browsing, so the home must have the most core value of the content. This is a lot of sites do not do, some products are the entire home page is information and technical articles, users can not see the product information, and even though there are core products, but with a lot of other products, would like to bring all the products, a word: Miscellaneous and disorderly, almost like a grocery store, Users are not focused on a half-day, so the home page must be placed in the right place in the site's core content, the most satisfying user needs content, users are looking for demand, not to soy sauce.

5. Sitemap

Site map is also very important for the home page, can help spiders and user snapshots to get the corresponding links, in general, the site map is divided into 2 kinds, one is the XML format, is the spider show, the site to quickly show the various pages to search engines, and set up relevant plug-ins, convenient spiders to judge, the other is HTML format, This is a user-oriented, and XML format is not the same, HTML site map is to create a concise and clear the various sections of the site to facilitate users to find the content of the requirements, and the XML site map is only to show the search engine site.

6. Certification Information

Now there are many enterprises to do corporate website certification, including Baidu, 360 of these search engines also do site certification, and even have to do the site certification of the government departments, why this? Because the enterprise website has the demand, then why does the website need these authentication? Very simple, because users want to see these, users want to secure the Internet, NET purchase rest assured that the website is trustworthy, website authority. So in the site to put some certification information, such as Web site security certification, website record information, website Authority certification, the Trade and Industry Bureau certification. This way users will have a sense of security and trust after entering the home page, and the subconscious will add points to your site.

7, copyright information and micro-BO micro-letter

A website needs a formal copyright information, which is like a shop to have a business license, it appears formal, professional, credible. And with the rise of social media and mobile Internet, micro-BO micro-letter has been more and more attention by various enterprises, so the home page to add micro-letter micro-bo Two-dimensional code is also a fashion, but also user-friendly micro-credit microblogging and website interaction, tell users your business also involved in social media, show the strength of the enterprise. Even if the user does not scan the attention, the site has these things appear on the grade atmosphere.

8. Statistic Code

The statistic code is the homepage essential, a home design is not on the left, let no matter, we need to combine the visit of spiders and Statistics backstage user access page, bounce rate, access time, access to the source, such as hot attempt to analyze the experience of the home page, the development of improved adjustment strategy, Then the home page structure, URL, content, etc. fine-tuning, even if necessary, direct revision. We need continuous observation and analysis to improve the home page, in order to continuously meet the needs of users and search engines.

In short, the home page is the façade of the site, in the layout of the home page we need to know what the user needs, search engines like what. And then to rationally allocate the elements of the first page. Good home page can enhance the site rankings, reduce the bounce rate, improve the site conversion rate, not only for the site SEO optimization significance, and if the home page as a bid to promote the landing pages, it will greatly reduce the cost of the site. On the contrary, the chaos of the home page will drive away the user, even if your inner pages are very rich. So do a good job on the homepage of the website is really important.

Author: wood-Wood seo article from: Http://blog.sina.com.cn/mumuhouzi