Mei Ling seeks change: Zhao do chiq air conditioner

Similar to the Spring Festival Evening Gong that sentence I want to die you, Sichuan Changhong Group Zhao also has a very high degree of recognition of the colloquial, that is, I suggest you do not buy TV, at least not now buy TV. In the past three months, this sentence has only changed a little, that is, the TV has become a refrigerator and air-conditioning.

The company, which was born in 1992, is another cause of concern. Prior to this, the company has also boarded the major media headlines, but around the meiling, is a variety of capital operations, including the Chujun of the dry, or later into the United States Ling Changhong.

The shadow of Changhong on Mei Ling

The predecessor of Meiling is a hundred cent state-owned enterprise. After two large-scale capital operations, the company has become a holding company, its major shareholder is Sichuan Changhong. Because of this, we have seen too many Changhong's shadow in Mei Ling.

The first is the unified logo, Changhong will chiq this brand applies to the latest air-conditioning products, which means that Changhong is completing a closed loop based on smart home appliances, a TV, to the fridge, to air-conditioning intelligent home concept, changhong through the intelligent application of interconnection is strangling opponents, and chiq them out of the circle that they can relate to.

The second is the same concept. Similar to Lenovo's "Human lost Lenovo World will be", Changhong proposed a good concept of "let the imagination happen." It is these five words, the constant birth of the media and the capital circle to Changhong's attention. Today, Changhong has aggressively followed the concept on the US-ling.

The third is the Unified sermon model. The same prologue, the complete pattern of the press conference, the overwhelming Chiq brand propaganda bar, which repeatedly strengthen the people for the Chiq series of cognition, but also this concern from the Changhong translation to the Mei Ling.

Fourth, the same product ideas. Simply put, the product is more than expected. The reason that traditional home appliances manufacturers have been at a disadvantage in the struggle against the Internet is that the latter is the manufacturer of the hardware that the traditional home appliances manufacturers operate. Changhong hopes to change the idea through Chiq, whose key words are hyper-expected intelligence, not just hardware manufacturing.

The story of Mei Ling in technology fan

There are a lot of stories about Meiling, but the story of the early days and meiling is mainly about capital maneuver, for example, the first large-scale capital operation in the history of the US, Chujun is a master of capital operation. Its heyday has 5 listed companies.

And Changhong after the Mei Ling, its hand Zhao is a true technical male, a left Tsinghua after joining Changhong, and finished is more than 10 years of home appliance veterans. In the Zhao, a home appliance innovation as the main line of the layout of the chapter is beginning. At this press conference, Mei Ling launched a total of 6 new products, the price is 5990 yuan. Distribution channels include the company's official website, Jingdong, Xun, cat and other electrical business.

Meiling Air Conditioning is a refreshing feature, there are a few: can automatically identify the number and location of people in the room, for different people and regions automatically adjust the wind, wind speed and wind direction and other parameters, so that each interval users have the most comfortable experience; for "The air quality is bad, the air becomes dry", can automatically identify the air quality and humidity in the user's area, air purification and humidity automatic regulation, for "power consumption", can be detected by the body's position and status, automatic adjustment of the operating state of different room air-conditioning, so as to achieve the most electricity-saving purposes; for the "cold", you can actively perceive the body's temperature field distribution, and automatically adjust the air conditioning mode of ventilation.

In Zhao's view, Changhong air-conditioning is a solution based on three requirements, respectively, is 1. The so-called demand model; 2. The so-called response mode; 3. Comfortable experience. Based on these three requirements, Chiq finally made use of human state awareness technology to achieve 8 kinds of working modes, such as child custody, family gathering, dynamic zoning, wind with human movement, mobile positioning, air cleaning, networking operation and voice interaction.

The above functions, in the embodiment of energy saving at the same time, the humanities concern in the first place. This is also the story of Zhao, Mei Ling is mainly people, this is a fan of the era, including the United States and all Chiq are starting from the people.

Written in the last words:

Hide in the body, to treat the world. It's a thick, thin hair. Press conference on the eve of the Chiq air conditioning, such as the momentum, such as Gree Mingzhu will go to Mianyang. This is easily reminiscent of the original hongbin to Wang Shi, as a successor of Sunco real estate to the industry boss Vanke launched charge. And looking at the reverse of the various technology industries, although the way the appearance of people confused, but a point is that the new technology subversive innovation.

So, at yesterday's Chiq Air conditioning press conference, Zhao began his own opening remarks, to the presence of peers or to say hello to competitors. As an unknown in the field of air conditioning, Chiq's ambition to emerge and rival the Giants has revealed no doubt. Will Chiq succeed?