Melt 360 "make slow money" for the next three years without considering profit

Rong 360 co-founder and CEO Ye Daqing said that the company's revenue exceed expectations but has not reached the level of profitability, the current focus on the promotion of user experience, optimize the product above our correspondent Bing in the Internet financial continued to be hot in the years, financial products are numerous and complex, finance vertical search finally found its own place. Rong 360 is intended to do a comprehensive financial products vertical search channel, 91 financial supermarkets launched its own financial products, good credit network is focused on the field of loans. Different team genes, making the financial vertical search platform out of a different path. "Financial search is the business of making slow money." Rong 360 is one of the first vertical search platforms, earning more than expected, but has not yet reached profitability levels. At present, focus on improving the user experience, optimize the product above, the profit is not now considered the focus, at least three years without consideration. Ye Daqing, co-founder and CEO of Rong 360, said in an interview with the Securities daily. Financial search and service platform recently, Rong 360 announced its financial search and parity services officially on the line, this is the 360 after the loan and credit card business expansion of the third area. Ye Daqing said that 360 financial management is a third-party platform to assist financial decision-making, between the benefits and risk to find a suitable point, balance point. It is understood that 360 is designed for small micro-enterprises and individual consumers to provide professional loans, credit cards and financial management online search and application services. Vertical financial search precision, high user intent and high matching, so that banks and users greatly reduce the loss, improve the success rate. In the face of a huge wealth of financial products, in the absence of sufficient general knowledge of the premise, ordinary users want to do reasonable financial management, need to finance search and service platform. Through its search engine, users can quickly obtain more comprehensive information, and in the vast number of financial products, to find suitable products, make appropriate decisions. "If the various models of the Internet financial ecosystem are compared to various organisms, there will be elephants (four banks), ants (Ali Finance), horses (shares), donkeys and even snails." Rong 360 want to be their (all Internet financial participation subject) can be happy to peer road, a link between financial institutions, financial products and small micro-enterprises, financial consumers, a common development of the financial ecosystem. In this ecosystem, elephants dance, horses run, even snails find their place. To play this role means that it is important to remain open and independent. Rong 360 will always maintain an independent and impartial third party role. "Ye Daqing said. Rong 360 to their position is the financial intermediary role, itself does not participate in the transaction, and will not touch the funds. On the contrary, Rong 360 introduced a large number of banking personnel on the platform, allowing users to directly connect with the credit manager. The linked bank is still not profitable as a financial intermediary, Rong 360 believes that it is mainly to solve the information asymmetry, eliminating the user in the banking and other traditional financial institutions, such as the number, queue, fill in the information process. 2012, most banks will be 360 as a similar to the intermediaryChannel, it is hard to accept the 360 fee for financial institutions, since intermediaries are free to banks. "By the year 2013, the internet financial boom in the past to sit on the big banks, a lot of senior people in the bank, as well as the marketing department, a credit department, credit card department and other initiatives to find a melt 360 cooperation." "Ye Daqing said. He said: "Rong 360 do not do bidding rankings, there are four ways to make a profit: first, to help financial institutions sift through the vast number of applicants to the effective list of potential customers, accurate referral to financial institutions, similar to the CPA fee; second, the loan client receives the loan, collects the commission of the matchmaking loan, similar to the CPS; To the financial institutions to do user credit assessment, that is, to provide risk pricing, or to assist financial institutions to give risk pricing, charging services, and four, relying on the mass flow of advertising revenue. "From the product point of view, for example, Citic Bank of a letter Jinbao products, four different users to apply for the final interest, the amount of money are not the same." Therefore, the product model and the accumulation of data become important, leading edge is also important. According to Ye Daqing introduced, through the online intelligent matching to reduce information asymmetry, can increase the success rate of loans from 3% to 15%, offline business participation in risk pricing, product design, more can improve user and financial product matching success rate. From another point of view, 360 seems to be becoming a substitute for loan brokers. In the SME loan industry chain, an important role is called the loan intermediary, earning the information asymmetry between the user and the bank money. "Accumulated more than a year down, we can through the closed-loop system to know the user's qualification to the bank can be granted down, the reasons for the grant, according to the user's condition which bank approval is more likely, and then recommended to the user." This greatly eliminates information asymmetry. "Ye Daqing said. But there is a real problem can not be avoided, at present, 360 to profit seems to be relatively far away, Ye Daqing also to reporters frankly, "financial search is to make slow money, our income exceeded expectations, but not to reach the level of profitability." At present, focus on improving the user experience, optimize the product, profit is not the current focus, at least three years will not consider. ”