Men are not the main force, please put your eyes on the female players

If you are developing a mobile game and want to have the broadest group of players, you absolutely need to focus on the female players.

Earlier, Flurry, a mobile application analytics firm, had data showing that only 40% of the users who played hardcore games on handheld and PC platforms accounted for the female players. In the "FarmVille", "Plant war zombie" and other mobile social gamers, the proportion of female users as high as 53%, this fact overturned the male is the main force of the traditional concept of gamers.

By October 2012, game market research firm Eedar Research data showed that 60% of mobile gamers were female. Women are more likely to play mobile games than men, especially those with social attributes. Earlier this year, the BBC expressed a more radical view of the game-player research report. According to the report, in the UK, by the end of 2013, women will become the dominant group of gamers. The BBC research believes that this is caused by the rapid popularity of smartphones and tablets, and casual gaming is a major irritant, and many players believe that tablet games belong to casual games rather than hardcore games.

From the above data, women are more likely to be attracted to mobile games because they are more intuitive and easy to come by. In foreign mobile games, such as "Draw Something", "Words with Friends" and the game (Big Fish Games) launched the gambling game "Texas Poker" are female players dominate.

Speaking of domestic, female mobile phone gamers also occupy a large proportion, there is the potential to hold up half the sky. Application of many well-known mobile phone online games also show this trend. To martial arts as the theme of RPG strategy mobile games "big Masters" female players in the proportion of 30%~40%, or relatively high. Take a cute, stimulating style of pet game "Monster X Alliance" vice President Chenxiaojiang said that the user structure was finally completely different from the original thought, the initial user may be only 5% of the players are female players, but to the middle and late female players accounted for up to 15%. Hot Cool CEO Yong in summing up "looking for your Sister" the reason for the success of the game, said female players take credit, female users are indispensable factors. On the one hand, female users prefer to fight less intense games, on the other hand, female users have fewer games to choose from. "Looking for your sister" is such a female user more products, it is said that 10% of female users, can make 30% of users more active.

The proportion of female players is increasing, which will arouse the attention of game developers, and gradually change the existing appearance of mobile phone games. Researchers abroad have suggested that the gaming industry should be moving towards more neutral players, and even to the female player market. Foreign also gradually emerged a group of "female-made games for women" as the concept of the game company. These companies are trying to study the cultural interests of women from sociology, psychology and cognition, by emphasizing the fundamental differences between women and men about the appeal of the game, in the hope of awakening the game market specifically for women. EHR Interactive's "The Nancy Drew" series, which was developed specifically for female gamers, has been ranked among the NPD10 best-selling games.

Domestic specifically for female players in mobile phone games, "defend Radish" this game through the screen, sound effect, cartoon image and other elements of packaging, the traditional tower defense game mode to create a full of selling Meng and childlike "girl exclusive" tower defense game, targeted users to female players, and in the female player group has been successful. "Defend radish" game developer Fish Chen thinks that in order to arouse the female player's desire for the game, they should design the image in accordance with their taste, to be colorful, easy to identify, or simply say, "Meng", rather than traditional tower defense game in the black and gray tone of the war characters.

While there are no foreign "female-made games for women" in China, there are also many female game developers who play an important role in gaming companies. According to the above woman State Sponsor Pama, women State members have a number of female game producers, such as Tianjin Pictographic CEO Liu Yiwei, Blue Port online President Mingxiang, I-free China, general manager Wang Jinshing.

From this perspective, the game is gradually farewell to the "men help" situation, the future of women in the game can also hold up half the sky.