Meng Linggang: On the key points of soft writing

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The word "soft wen" appeared not two days in a day, to write a soft text, we should first know what is soft, soft text as the name implies that no major political, military, social events of the news, are called soft documents, that is, soft, like art, entertainment, and lifestyle are regarded as soft wen.

Soft Wen can say everywhere, he always affects our consumption way, but there are many people mistakenly think that soft text is advertising, in fact, Soft wen is a kind of news, in the past few decades, the rise of soft Wen, with the newspaper, magazines, radio, television, internet development, the news has undergone a major change.

The role of soft text is to inspire clues, lured us to notice some brands, take some action to obtain a potential impact on the consumption of knowledge, soft wen can be said to be the education of consumers, publicity brand propaganda products.

To write a good soft text we should also understand his writing characteristics:

1 Social It is for the public, to convey concepts and awareness, the dissemination of knowledge and ideas, potential promotional products to marketing consumer psychology.

2 writing is easy to communicate, communicate, spread knowledge and trust responsibility, indirect communication introduces a product, let it become potential consumers.

3 flexibility and other writing needs to be relatively fixed writing format and style is not the same, soft writing to pay attention to the appropriate things, to express feelings, the dissemination of information, the diversity of expression techniques.

In short, soft writing is all for the sake of usefulness and existence, the dissemination of knowledge and information, useful to others, attractive.

Well, let's see how we can write the soft text.

Soft Wen is the article "The story of the ages, gain and loss Center know" to write a good soft wen we need to consider from the editorial point of view, from the reading of the crowd perspective to consider,

The first theme to highlight: The article regardless of length, should be around a center, all the length of the paragraph, has always been every word of the words do not deviate from the theme, is the so-called said no intention, the listener is intentional, no matter what must be subject to buckle, can not be divided into forks.

Second: The beginning to pay attention to the beginning of the article is very important, also known as "Phoenix Head", write the first sentence is the most difficult, like music in the same tone, often take a long time to find him, an attractive good article, there should be a good beginning.

Then: The text analysis of the article is for people to see, so to some conditioning, according to the importance of the first sentence of each paragraph is best to summarize the paragraph, because this is not prose writing, for readers to read this article is to find their most needed things, so said only two less wordy statement.

Finally: In the last paragraph of the end of the article to add philosophy to say two reasons or fables or a short example of speculation, or some rhetorical questions. Do helplessness, mountains, memorable effect.

Soft writing also need to hang the reader's appetite, to hang readers to the bait, to guide the reader to pay attention to the brand, to arouse their desire, their curiosity, let them find the answer themselves, tick their interest.

Soft writing also has some drawbacks, of course, novice serious.

1 Unsustainable maybe you think it's not easy to write some articles, but a simple thing to do for a long time is not easy. Now the author can say more impetuous, always try to hit the nail on the face, through an article on the realization of a huge number of clicks, or a lot of sales, the beginning of the enthusiasm is very good very high, but the enthusiasm is not sustained, write a few later to see how many clicks, did not bring how much traffic will never 罢笔.

2 difficult to write writing is the need for skills, pay attention to the skill, there are a lot of writers began to write on the headache, the hard to write, do not ask not to pursue, do not learn or think, that is the cost of struggle also write a good article.

3 See ads Many people think that the soft text is advertising, this is a mistaken understanding, if your article only ads, readers can not find their own interests in the things, need to answer questions and knowledge, that there will be a few people to pay attention to click to read that?

4 continue to cheat now more and more, so some articles have no composition and no material and content, the whole article logic is not clear even a central idea is not, finished even own do not know what to write, such a soft text without the reader to the network editor that one will be "shot".

Soft Wen is also writing articles, so he has some of the same taboo as the article: bogey with the first person, bogey chronological, bogey simple plagiarism, bogey wordy and flashy, bogey before and after the contradictions, bogey obvious advertising, bogey moral issues, these can be said to be some of the soft text of the taboo, appeared in the network editor that is easy to be knocked off, Even if published will not arouse the reader much interest and attention.

These are the author of the simple introduction of some soft writing methods and taboos, I believe you read the writing will have some help, so as to reduce some unnecessary writing trouble or problems.

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