Meng Zhi: Talking about the theory of website multi-channel broadcasting marketing

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Tomorrow is Christmas, on this holiday season and you share the website multi-channel broadcast marketing theory, in advance I wish A5 editors and the general readers a Merry Christmas. A few months ago, I published a "from" learning easy to see the application of open source building products, share with you how to use the open source site to optimize the product, at that time in the one-month Alexa rankings from more than 2 million to more than 400,000, that in the past two months, this upward momentum has not continued ? Let's look at a set of data that is queried using webmaster tools.

The rally is still surging, rising from more than 400,000 to more than 50,000 worldwide. So what is the best way to achieve this effect in such a short time? This is actually my multi-channel broadcast marketing theory application. Online marketing and offline entities to promote marketing combined, like radio to maximize the spread of information about the site. The following I combine learning Easy education Network for you to explain how to carry out multi-channel broadcast marketing.

One, do a good job SEO optimization: This is a cliché but must not ignore the content, to optimize the way there are many kinds, we can use the network resources to learn, I and learning easy Education Network Mr. Wang Yiting often together to exchange website optimization experience, he also from my customers became my friend, Do website operation is also a continuous learning process, and master the most basic SEO technology is also a good start to the site operation.

Second, the design of a good user experience: Good user experience has always been the key to marketing, customers through the channel to find your site, but after the discovery of registration, search information is a very tedious thing, full site Click is not find what they want, this is definitely a website nightmare, Clear user flow and pervasive user function is an excellent site must have, we enter the Web site can be a glimpse of what is the site of this website is doing? is the registration or cooperation, follow the site's eye-catching location of the guidelines go definitely right.

Third, Friendship Link exchange: Many people do not want to go out to find someone to exchange links, there is a big reason is afraid of being rejected, network marketing is the essence of marketing, it must be everywhere a wall, I have to chat with my customers often told them that, to develop, it must be like product sales as the courage to promote their own, When you've been rejected 1000 times, are you afraid to be rejected more than once? Of course, the emphasis here is to exchange links when not only to see the PR value, PR value is not necessarily a high quality site, may be bought black chain and promoted, so on the contrary, your site will be implicated, on the other hand, Also not PR low site will not consider, perhaps his site is just a development, add a new vibrant site to do friends chain must be better than the kind of relying on other people's website links and improve the PR of the millennium do not maintain the site.

Four, pay attention to the content of the site: the long-term through CTRL + + CTRL + V to survive the site will not have much room for development, that how to get more high-quality original? This is the site planning phase should be a good theme, the best plan of course is to let others to hair, If you're going to have to write an original article all day. It is certainly unrealistic to learn the network through training institutions and the training of personal interaction to achieve real-time updates of information on the site.

e-mail marketing and forum posting combination: Make full use of the vast network of resources to achieve rapid information expansion.

Six, the excavation line under the marketing channel, realizes the multi-channel mutually to complement each other, complements each other. Let's take a look at the easy offline activities:

1, the sixth annual Shanghai MBA Sunshine Cup Sports Festival (once a year, 12 MBA institutions in Shanghai to participate in activities, the scope of publicity affects tens of thousands of people)

2, "John" moved 2009 Tour speech Guangzhou Station (more than 3,000 people of scale, publicity effect is good)

3, the top Chinese Enterprise Leaders Summit Forum (in the business sector also played a good publicity)

In these activities, learning easy Education Network Wang Yiting through lectures and after the exchange of ways, access to a lot of network resources for its further financing action laid a good foundation. In addition to participate in the offline activities, learning easy Education Network Mr. Wang Yiting initial customer resources are one of his door-to-door introduction, so that the theory applied to the practice of Chinese entrepreneurs must have the quality.

Article Source: Independent China Promotion Blog (91zili.cn)