Mengniu and droplet cross-border strategic cooperation

November 24, Mengniu and drip strategic cooperation to start the ceremony held in Beijing, the two sides to the 2015 Spring Festival as an opportunity to launch a series of lines through the line under the close cooperation for consumers, eco-circle partners, staff to provide convenient services, feel bit happiness. From this, Mengniu became the first domestic and drop a taxi for cross-border cooperation of FMCG Enterprises, opened a traditional enterprise and Internet enterprises cross-border cooperation model. As the highlight of this strategic cooperation, the two sides will jointly carry out integrated action in the later stage, Mengniu will be "Cattle yun Red Envelopes," the name of the drop of red envelopes, drop the user can not only like the usual to receive a drop of red packets, more organic will receive the cow to send a red envelope blessing, at the same time, drip and Mengniu will launch "cow Lucky red envelopes Happy Year" Care activities, the drop of car users will have the opportunity to receive milk surprises from Mengniu. In addition to the exchange of channels, Mengniu and drop a taxi will also share the promotional resources of both sides, consumers can through micro-BO micro-letter as well as drop-by-taxi app and other ways to participate in marketing activities, pull around friends to rob "Cattle Lucky Red envelopes." Drop COO Liu said Mengniu and drop have many common place, are the services of the vast number of consumers, Mengniu is a well-known brand, dripping has always practiced the "mobile internet, let travel better" dream, is committed to providing passengers with more relaxed and convenient travel services, Drip and Mengniu will be at the strategic level to maximize the seamless docking of resources in the future to develop longer-term cooperation. Drop COO Liu said, "Mengniu and dripping in many ways there are similarities, we are services to the vast number of consumers of the enterprise." The strategic hand with Mengniu is also dripping with the well-known FMCG brand for the first time cross-border cooperation, and this is just the beginning. Drop of car and taxi two business line, will be with Mengniu to carry out multi-level in-depth cooperation, explore a more diversified way of cross-border marketing. "When it comes to the future cooperation between the drops and Mengniu, Liu said," products, drops and Mengniu are services of the same group of enterprises, are the dream of the enterprise, the strategic hand with Mengniu is also dripping with the well-known FMCG brand for the first time cross-border cooperation, and this is just the beginning. " Drop of car and taxi two business line, will be with Mengniu to carry out multi-level deep cooperation, explore more diversified cross-border cooperation, better serve consumers. "Mengniu COO Bai Ying said:" Drop by taxi is a company rooted in mobile internet genes, using the Internet Thinking service users, but also we are now doing consumer communication and product marketing, the basic direction, which also makes us and drop the cross-border cooperation has more significance. "Mengniu has been committed to creating a bit of happiness for consumers to experience, referring to the original intention of the two sides, Bai Ying said:" Mengniu brand concept of "only for a bit of happiness and drop a taxi ' mobile internet to make travel more beautiful ' desire is consistent, two of cooperation will be borrowed drops of the itinerary will be cattle and happiness unlimited transmission. "As a natural mobile local life Service Portal, a drop-by-taxi since September 2012 on line, just 2 years, hasSuccessfully covering nearly 300 cities nationwide, with 100 million users, millions drivers, daily orders more than 5 million, is the world's largest mobile travel information platform. and August on the line of drop car business, has been in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Ningbo, Jinan, Qingdao, Shenyang, 9 cities officially online, daily orders have more than 30,000 orders, it is expected that the end of this year will be more than 100,000 car users. and Mengniu as the domestic production of milk, yogurt and dairy products, one of the leading enterprises, always to the consumer as the center, to the innovative leading nutrition and health food company for the vision, will be dedicated to the life of each product, to rigorous and meticulous corporate attitude, rich brand types and excellent quality. With drops of environmental protection, fashion, the way of the future, Mengniu to improve human life and services, interpretation of the new consumer experience and lifestyle, become the industry leader.