Mengniu integrates international resources to promote production and management upgrade of milk powder industry

Over the past more than 10 years, Chinese infant formula consumption has continued to grow. Now the Chinese dairy industry after more than 10 years of the hurricane, is at the crossroads of development. Huge market capacity has prompted the domestic and foreign milk powder enterprises to continuously exert their power, to speed up the layout, and the main international quality of high-end milk powder has become the mainstream of the choice of mass consumer groups more and more. Figure: Mengniu Integrated International resources to introduce international gold milk source Mengniu as a leading enterprise, choose from the root of a solid start, a step-by-step to reshape the consumers of domestic milk powder brand recognition and confidence, reversing the consumer of domestic milk powder brand impression, especially to meet the parents of infant formula milk powder higher quality requirements. Since 2012, Mengniu has been continuing to integrate resources, has carried out with the Danish dawn, New Zealand asurequality Company, as well as the French Danone international cooperation, through with international enterprises to upgrade their technical and management capabilities. Photo: Mengniu and Denmark love the dawn of cooperation to introduce high-quality dairy products in Europe and Arla Foods cooperation, let Mengniu introduced the Danish high-quality pasture resources and advanced management experience. Mengniu, a brand of high-end infant and baby milk powder, introduced in June and September this year, used the green milk source of the Nordic 5 Ranch. Professional management system, but also promote mengniu to large-scale dairy farming model upgrade. According to Mengniu Group Vice President Jesper Fournaise Colding introduced: "Mengniu and love the dawn of cooperation is a broad sense of cooperation, through cooperation, Mengniu introduced a love of the dawn of a 100 years experience in dairy production line, for reference to the dawn of love in aquaculture, rangeland management, research and development, quality management, Production technology and other aspects have the leading edge, so that Mengniu quality management and product quality to reach the international level. "Photo: Leifo Homan (Leif Haamann Kr, Huang JY), the Center for Maternal and Child Nutrition research in Central Europe, has been a senior in Arla Foods and has extensive experience in production management," Ouximong. He directs Ouximong cattle to use Arla Foods's Arla Gaarden management system. The system brings together more than 130 years of dairy production experience, is a strict quality assurance system. Mainly from milk ingredients, food safety, animal welfare, environmental protection four aspects of milk source quality management. Requirements of natural milk ingredients, fresh taste, to ensure that there is no additional substances in the milk, with good health to resist the spread of disease, to provide a good and healthy living environment for dairy cows, environmentally friendly products for the respect of nature, in order to improve the quality of milk source.