Mengniu "Your doubt my responsibility" won the Gold Net Award Bronze Award

October 29, the Second China Network Marketing Summit Forum and the Golden Net award ceremony held in Grand Millennium Hotel in Beijing. With accurate communication, unique creativity, Mengniu 2013 communication activities, "your question my responsibility," won the Golden Net Award Social Communication Marketing Award Bronze Award. "Golden Net Award" by the Chinese Internet Association guidance, sponsored by the United Internet industry experts, enterprises and Third-party data research agencies, for the network marketing hot topics and development direction of discussion, promote and popularize new models, new methods, new technologies, communication network Marketing excellent cases, recognition of outstanding units and individuals for the purpose, is an important vane in the industry, with a very high authority status. For enterprises, to win the trust of consumers, communication is to understand consumer demand is indispensable. To understand consumer demand, regain consumer confidence in the enterprise, 2013 Mengniu launched the "You doubt my responsibility" brand communication activities, "open" has become a new way of communication between Mengniu and consumers. Activities for the enterprise to create a series of all-round "open" mechanism, micro-bo, micro-letter dual customer service platform for the launch of a one-to-one form for consumers to answer questions, fully realize the enterprise and consumer information equivalence. In addition, Mengniu will be open to the end. Set up a "factory opening day", open the door to meet consumer supervision and inspection, the introduction of cloud pasture, so that consumers more comprehensive understanding of milk source environment. Through the online active open, and consumer communication, Mengniu solution to the nearly million consumers of the enterprise, for enterprises and consumers to establish a good communication channels, creating a new way of communication. This year, on the basis of "Your question my responsibility", Mengniu continues to carry out "the strength of milk", the linkage media, the industry association, the consumer milk knowledge of the popularization. And the development of a "milk plus one" project, using a small box, Rochuhu, coach and other generations of micro-customer service, with a more open, transparent way to share with consumers milk common sense. Adhere to the open, with a positive attitude to meet consumers, Mengniu and consumers will continue to communicate.