Mengniu's network reputation management Chigau

Sanlu after the accident, is intended to shield search engine retrieval page on Sanlu milk powder negative reports, network reputation "management" of the urgent visible. This is also a lot of enterprises in the network http://www.aliyun.com/zixun/aggregation/18186.html "> Reputation management of the common problems, there is a problem only remembered to put out the fire, and peacetime" fire "awareness, preparation and so are not sufficient.





Broad network reputation management, including the Search Engine Retrieval page "beautification", network public relations crisis management, online public opinion and the monitoring and management of Word-of-mouth, and so on, and generally people's concept is narrow network reputation management, especially search engine Retrieval page "beautification"-that is, negative information processing and positive information upgrade. Here we are talking about the narrow sense of the network reputation management.





as mentioned in the first paragraph, many enterprises ' network reputation management is "remediation-monitoring-management", and some of the better will adopt "monitoring-remediation-management" strategy. In fact, the best network reputation management, should start from the "management".





If you search Google for "Sanlu", "Yili," bright "and other dairy brands, without exception is that, in addition to the company's website, their first page search results page is not their own site, once the" accident ", the entire first page is all the negative reports and information of others, There is no online channel for explanations, excuses, complaints, or even excuses. For many network reputation relies heavily on search engine retrieval page of the enterprise, search engine retrieval on the first page there is no one can control the communication pipeline, such a normal drift, crisis moment of the situation, it is very dangerous. Sanlu's website was hacked after the accident. Several other dairy giants in addition to the main station on a few insignificant apology and guarantee, in search engine retrieval page on top of the first page, there is no control of their own communication platform and consumers and the public to make frank, humane and timely communication, let their brand reputation erosion.





Mengniu different, in Google search "Mengniu" on the first page, the third search results are Mengniu boss NIU's blog, Niu in his blog, for some Mengniu products detected melamine, published "In the face of responsibility, our only choice is to assume full responsibility" blog article, Made a certain defense and commitment, from up to nearly 35,000 of the reader's message to look, such a communication, for Mengniu's reputation, played a certain role in protection.





"Accident" before, Mengniu in Google search engine on the first page of the third such a eye-catching position, with a completely self-contained information release platform, whether intentionally or unintentionally, mengniu this work, in fact, the network reputation management in the "management" of this item- In advance on the relevant keyword search engine results page, arrange their own communication platform. Compared to the other dairy enterprises, Mengniu's network reputation management, not to say is Chigau.