Mengpo: Qualcomm is inseparable from China

Author: Zhangnan at the International Consumer Electronics Show (CES), held last month in Las Vegas, the United States, tablet computers and a range of portable devices between smartphones and notebooks became the focus of public attention.　　With regard to the latter, the Consumer Electronics Alliance predicts that 30 million units will be sold globally in 2010, with a total sales of $14 billion trillion. Qualcomm has been trying to apply its own Snapdragon chip to this "30 million" device, and in the process, not to give up every opportunity to work with Chinese companies.　　At CES, Lenovo Mobile, which had just been bought by Lenovo for 200 million dollars, duly exhibited the industry's first smart Ben Skylight, based on the arm architecture, which was evaluated as a "milestone for the Snapdragon series of chips".　　In addition, Qualcomm has also promoted their BREWMP operating systems on a variety of occasions, and the company hopes to use the operating system to push a number of user experiences that would otherwise be on high-end smartphones to low-end handsets.　　January 20, 2010, the Qualcomm Greater China President Meng received the exclusive interview with our correspondent. "World of Communications" Weekly: The whole industry chain, the development of the operating system is not lagging?　　What is the purpose of Qualcomm's "Talk again" operating system? Meng: I do not think that the operating system lags behind, can only say that this is a new area.　　Now is the operating system blooming stage, Qualcomm launched the BREWMP is also seen in this direction, we do chip manufacturers must be ahead of this industry for a year or two. My question about other operating systems is whether they will support the mass market.　　In addition, we think that there is a shortage of this in the Qualcomm industry chain. "World of Communications": Whether Microsoft, Qualcomm, or Intel, a very important impression is that the industry in the "monopoly", but I found that 2009 years of high net profit margin is 15.8%, Intel and Microsoft are not tall. McDonald's, by contrast, has no monopoly or high-tech industry, but it has a high profit margin. How do you evaluate this phenomenon?　　is the public ignoring some of the costs of Qualcomm?　　Meng: First, the ICT industry is a fully competitive industry, and secondly, we may think that Qualcomm these years a better time, but frankly, "Good day is not bad days more", 2000 years ago the company even pay to send out.　　For example, CDMA, you may think that Qualcomm's market share is more obvious, but you can not forget its background-the global mobile environment 85% of the market is GSM. 2003, 2004 Global Semiconductor enterprises are doing WCDMA chip, but to the end for a variety of reasons many companies did not succeed. From China's 3G license plate issuance, as well as the back of 4G, in fact, any enterprise will face a problem.　　Therefore, from this point of view, it cannot be said that Qualcomm is a monopolistic enterprise and certainly not a monopoly of profits. High-tech companies differ from McDonald'sand other enterprises, research and development costs are often high, especially Qualcomm.　　Qualcomm's annual research and development investment accounts for almost 20% of the company's total revenue. "World of Communications" Weekly: Qualcomm did not authorize the WCDMA to the Shanzhai manufacturers, even some domestic manufacturers also did not authorize, why last year chose to co-operate with MediaTek, many people expressed particular surprise.　　Before, you are a competitor in the wireless market. Meng: Public misunderstanding of Qualcomm's business model. Qualcomm's licensing model is open and active, with a global mandate: fair, reasonable and non-discriminatory is a major principle. It's not that a company is competing with Qualcomm, and Qualcomm can not authorize it.　　In the past few years, many companies and Qualcomm have legal proceedings in this area, and in the end, Qualcomm has not been found to have done something wrong in this regard, because Qualcomm has been adhering to the principle of reasonable and legitimate technical authorization. World of communications: Now that the Chinese government values its own core technology, will it clash with Qualcomm?　　How do you evaluate the characteristics of China's industrial upgrading? Meng: First, Qualcomm must be a law-abiding "corporate citizen" in China. As a big product manufacturing country, China's industrial upgrading is very important. Qualcomm will continue to support the upgrading of China's industrial sector, with China becoming more and more closely linked. When the industrial upgrading and the original suppliers, technical partners will inevitably conflict, but "cooperation and competition" is the big pattern of technological development. Whether it is a Chinese company or a foreign company, the key is to keep technology ahead.