Menyu: Simply say how to analyze a competitor site

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Competitors are also the goals that we have been going beyond, and if we want to get a good ranking, I think we have to do that. Learn to analyze competitors can also let us continue to grow and learn. So learn to analyze the competitor's site is also very important, see other places also have a lot of friends have written about the competitor site of an analysis, but still put forward some of the competitor's site some of their own views, hope can give a friend just started to contact some help. We analyze the competitor's site from the big place from the following 20 points to do a summary and understanding. If you can do all of the following well. Then I believe you are not far from success, good nonsense do not say much.

We analyze the competitor's site from other factors then to the internal and external situation to do an analysis. Here are some details of what these 20 points include, for those who fall power, I believe you can also get a lot of help.

First, domain name registration

Domain Registration I think a lot of friends first thought is the domain name of relevance, of course, this is only on the one hand, in fact, the domain name also includes a very wide range, then in the domain name we should pay attention to which links more important? Domain name registration includes, a. correlation domain name B. Fine short Good remember C. Domain name registered for a long time domain name D. Registrar Domain registrars few friends have been concerned. Mainly look at the use of domain name server stability.

Second, host and server

This kind of encounter situation friend I think more, some friends say my site has been good, why suddenly appear the situation? In fact, this also has a great relationship with the server. Especially for the site server can not open or open slow friends should be more attention. mainly included. A. Host and server configuration B. Space server security C. For servers to rent or multiple sites below a single server. The server has down the right site or is illegal site, especially by the search engine K or the site of the pull out of the many E. is to encounter the black-hearted space server business I think should be very few friends encounter. is to put your site in the inside hanging black chain. This happened once, and never after. So the choice of space and server is also very important. Analyze the competitor's site or its own site, how to analyze on the server.

Third, the main or now a lot of webmaster concern PR value Although said a lot of friends know to do Baidu do not see the PR but in exchange for the link when there is a low PR situation. And like a lot of sites are also very concerned about this thing. But for Google or even if it is going to do Baidu so PR value is also a very critical point of analysis. Why would you say that? Because the PR value represents Google's a weight on the site, then if the PR value is very high, I believe the weight in Baidu is certainly not bad. Of course, looking at competitors. More should be seen on the outside. Because Google PR value of a very important thing on the outside even above

Four, of course, Alexa other those who play up the exception, then within 10,000 site description of the site is also good. Then you should know more about the history of the site. and an opponent. Then, according to the situation to develop their own plan and ideas.

Sogou value is the search engine Sogou own unique certain things, mainly for the outside even do, if your site weight is high or even more so the Sogou value must also be good. Of course, there is no specific analysis of the Sogou but believe that if the Sogou value is high, in Google or Baidu's weight must be not bad.

Site collection Issues

The problem is included in fact this is to do SEO brothers, many people have been concerned about. In general, mainly or Baidu because I want to do more people in the country or concern is Baidu, so the collection of Baidu is also a problem that everyone has always been concerned about. Of course, is the Baidu included B. Google's inclusion of the situation C. Of course, there are also Yahoo included in the situation D. Now, of course, Yahoo is increasingly not being watched by friends. More attention to Yahoo's foreign company. So for us in fact, no matter which search engine should have some understanding and concern.

Seventh, in fact, for inclusion should also include reverse included, which is usually commonly used in link and domain collection, because it is not said that you publish any backlinks can be indexed by the search engines, In particular, Baidu and Google these appear relatively few. Now the focus is to show the most is Yahoo and Youdao.

Site outside the company

For everyone and including now many do SEO brothers, I believe that we are now a lot of friends in the depressed is, why often someone with black chain to do up. In fact, there is no curiosity, because the black chain is not able to last long.

Eighth, the links of the site mainly in front of Yahoo, a few pages of the independent domain name link a weight, analysis in the Yahoo query to the weight of the reverse link can understand what the site is the main use of what kind of outside the company or to say is the other side of the site and those sites have links. How to do it.

Nineth, the use of external means, there are too many means to do outside the company. What the opponents use is also the problem that we often discuss together. is how to go with the need for a foreign company. Of course, there are a lot of means of foreign company. But we can look at competitors to see how our competitor's site is being used. So it is very helpful for us to analyze the foreign company of our competitor.

Tenth, the opponent's site to promote the means, in fact, this is also more in the analysis of the external connection can be learned. Now a lot of friends are always complaining about where to start, always do not know where to learn from where the opponent's site is used to promote the way. There are a lot of businesses that I believe help a great deal. Especially as before helping a business. From the other side of the company to learn the other side of the site used a lot of business-to-business site to do business introduction. In fact, this is also a good way to promote.

Internal analysis

The 11th is what type of article is used. The site of the article is to use the original article or false original or can be directly said to be reproduced. This is also affecting the site optimization of a key, we all know to do Baidu of course more like the site of the original article, so from the opponent's site analysis. Of course, if we want to get a better ranking, we can learn more about the source of the competitor's article, or we can learn from their articles whether their site has enough attractive user experience.

12th, internal links commonly used to say is the internal structure, mainly for the site and the inner link between the site. Mainly in the site's home page and column pages and content pages. A typesetting and layout.

Overall part

13th. The site of the title,title,keywords,description of these local key words of writing means can be analyzed from this point of the competitor's advantages, disadvantages, threats, Opportunity is also often said that the swot I think do SEO brothers should know how to operate from the SWOT.

14th, the static site and the site code simplicity, from the opponent's site code can be analyzed from the site's optimization degree can find a competitor's SWOT, so this word for us is very helpful.

Site Update Frequency

15th, the frequency of the site update, this I do not want to say that everyone is very clear, whether the site is often updated, whether the site is dead, if often updated then you should do, I remember in the success of learning that if you want to succeed then you have to work harder than your competitors twice times. So for example site SEO point of view is another effort, then you must strive twice times, you want to be more successful so you have to try N times.

16th, the content page's keyword layout mainly includes. Keyword anchor text and and keywords appear in the site content of the keyword and the text layout of the article.

17th, the search engine update frequency, often appears in the site is high, when the weight of the release of an article included the shorter the time so that the weight of the site is higher, then we can be included in the search engine time to understand the weight of the opponent.

18th, spiders crawl frequency, before a lot of friends ask. My Site spider crawl time is very slow how to do. What to do if the spider doesn't come. In fact, your site has changed or the weight is too low to appear. This and the above is about each other. So the main concern is the spider crawl.

19th, Baidu Snapshot update frequency. Baidu Snapshot is based on the site's crawl time and release time to set the weight of the site, mainly to see or say that the site in the update in Baidu the shorter the time to speak the weight higher.

20th. The URL and layout hierarchy analyze the layout of the site. From the URL can be learned that the first is the use of static column page, whether the column used in English or pinyin.

Of course it's just part of it, just for the site, so there are more such as from the industry to set analysis of competitors, from the operating situation to see competitors, and so on, today and we share the main site and the ranking of competitors and the promotion of the search engine to do a simple analysis. After that will be from the industry positioning to analyze competitors and other articles. But I don't think it's very clear what it says. But it should be almost as good to do the above 19. Finally hope to do SEO brothers can refuel, can always work hard. Because we want the result, but the process is actually to do SEO happy point. Or the old saying simple job repeat do you are expert, repeat the work happy do you are the winner. I hope everyone can be the winner in the end.

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