Menyu: SME network products to promote the choice of business-to-business website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the current SME business-to-business marketing has become the mainstream of the promotion of the way, for highly targeted sites, the effect is very good, especially in and now the Business-to-business platform is all over the sky, any search can be searched out of hundreds of, before the company to do business-to-business Network marketing promotion, A day of time relevance high business-to-business search out more than 1000, and the effect is very good, of course, before the "Menyu: corporate website with the help of Business-to-business website Optimization Promotion strategy (above)" has mentioned about the ability to select and promote the above 2/8 laws, before you have to do is to continuously increase the business-to-business platform, After one months of basically seeing the effects of most search engines, we should be able to analyze the value of a business-to-business platform in the long-term maintenance of our thousands of business-to-business choices and their good business-to-business performance or paid promotion.

1. See Media campaigns

For large business-to-business platform whether it is in the domestic and foreign information on the network will have a large number of media promotion and publicity, mainly for different business-to-business platform to promote the idea, then we can analyze from this point to the exposure of the business-to-business platform to promote the model, development trends, as well as the scale of strength, We can focus on analyzing websites as we choose each business-to-business website.

2. See website data

Here to see the site data is mainly from several aspects to see a website, mainly for the site of some search engine related data.

A, the PR value of the website

B, website World ranking

C, the site included in the search engine

From the above points can be simple to see the basic situation of a website, for example, when we see a business-to-business platform PR of 7, then the world ranked in 100, then we can naturally see the site in the world of value and attention, through these basic data we can eliminate a lot of garbage no value of the site.

3. Looking at groups

There are two categories in the user community:

1, the product group classification, we first of all is to own website as well as own website user group localization, so early positioning is very important, especially for their own products to promote, if we do not clear positioning so even if the investment in more money may not be very high, we need to choose the product is very relevant , for example, now many comprehensive business-to-business sites seem to be good, but because they are more comprehensive rather than professional for a certain category of products to do, it may be and a close to his site business business-to-business to look more valuable, but the reality is not so, So what we need to know is whether we are related to our products when we choose Business-to-business. So the 2nd is whether the user groups around the promotion, for example, you do plastic machinery, then when your information published to plastic products, in fact, many people seem to be irrelevant, because one is mechanical , one is the product, of course, these two types are the main one is the relationship between the customer, in fact, the integration of the promotion effect is very good, of course, now a lot of business-to-business site audit is very strong, so we have to do these considerations.

2, the user group classification, this point in the domestic is basically not very difficult, then for foreign trade, the choice of business-to-business Web site is a key, especially for our products to do, then we must consider the situation of our products, our business situation, And our site is suitable for the promotion of foreign trade marketing, for example, your product is suitable for developing countries to promote the then we will consider our products for the user's country to organize, and then the Business-to-business platform for these countries to promote the integration of resources, Then we have to choose the platform when we have to consider is the choice of a business-to-business platform or a pay platform when the platform is suitable for me to do the above user group distribution is what, these distribution of user groups are distributed among the industries, The site's international outreach and development is like this, then from these places can be seen in a site is in the value of where we choose.

4. See Suppliers

The situation of a website's supplier also represents the real value of a website, including the distribution of the site's suppliers, the number of suppliers, the degree of activity of the suppliers, etc., that is, through the vendor's promotion of the site, whether people are often concerned about the site, and sometimes often see a business-to-business site with a But the product is rarely updated, basically every day the product is rarely updated, then we have to consider whether the site is gathering information, a lot of business-to-business performance is a surface situation, if you do not do this on the careful processing is easy to be deceived by these sites.

5. See Competitors

From the early stage of our competitors to analyze can help us to take a lot less detours and save a lot of time, so early in the analysis of competitors to choose business-to-business when the main aspects of the analysis. 1, the competitor chooses the Business-to-business platform. 2. Why do competitors choose this platform? 3, the competitor chooses the platform time. 4, the competitor has also considered the platform of other services. So these are questions that we have to focus on, for example, when we select a competitor to analyze, we want to see what the competitor chooses to be the Business-to-business platform, analyze from the competitor's choice of the Business-to-business platform package, and then look at the time the competitor has done, Is there a long time to promote, if the time is long, then the above Business-to-business Web site must become one of our key consideration of the site because competitors can choose the site, and time can reach that long there must be some of his value, of course, other competitors do the Business-to-business platform we also have to do the real "People have no I have, people and I gifted, people and I fine, people quiet I turn" then this sentence from the understanding of this is the competition in the choice of platform competitors have to do in the Business-to-business platform then we must do, we have to do what our competitors have not done, and when we are doing well on the information release and promotion, Then we should at this time should be appropriate in the product above the fuss, how to put their own product information and peers to open their own gap, from competitors to promote products to do their own swot, then finally is when you can do business-to-business marketing are doing a good job, In fact, we should consider the need for additional promotional and promotional means.

6. See Inquiry volume

Of course, this is often the most concerned about the problem, that is, when we choose so many business-to-business in the root of this is the same, that is, whether the site can help me to bring the inquiry, of course, we can test the situation of our selected site for tracking analysis, The real value that our company brings to us every day and the monthly website for the current business-to-business Web site more and more so the distribution is more and more widely, so now a lot of business-to-business in the inquiry on the main effect is not very good, mainly many sites are not concentrated, of course, the inquiry volume here is also a point is very important, There are a few things you should be aware of, of course, these problems in the back will give you to share, that is, when you analyze the site to consider the competitor, then the competition in the site is suitable for our business development, especially in the product price ratio of the game above, then including the size of the enterprise, brand, strength, technology, Products, prices, services, development and so on are the key issues that affect the user's interest in your product, so we are complaining about the value of the time, we must from the product itself to determine the situation, or basically a good business-to-business platform will also not bring you any business value, because your products have competitive strength.

7. Listen to Word-of-mouth

Of course, when we choose a better business-to-business platform can be friends with peers or is also doing business-to-business network marketing friends, so that more friends to provide you with better advice, because the Internet is an interoperability platform, according to the previous said is lesson wit, So much communication can make you not lesson wit.

8. On the effect

The effect is mainly with the industry has been doing or have already done the platform to exchange the site's promotional experience, then we can play a big part in making decisions, because when a lot of people are doing it, what we need to know is how to choose this platform. So you can communicate with peers to promote skills and so on. There are several foreign trade forum, which is often discussed and business-to-business platform-related things, evaluation of the advantages and disadvantages of each platform, such as "traders", "Fuk step", "all the exports" are a good foreign trade forum.

Author information: Chengdu SEO, Portal Rain blog www.chengduseo.org