Menyu: The network marketing of small and medium-sized enterprises should start from the "fine" word

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The number of Chinese Internet users has increased to 420 million in 2011, and 92.7% of Chinese SMEs have access to the Internet. The proportion of small and medium-sized enterprises that have built stations (including online shops and independent websites) has reached 43%, a large number of small and medium-sized enterprises to choose the Internet marketing, representing the domestic small and medium-sized Internet Marketing awareness in the continuous increase, representing the future of China's more enterprises will be from the market competition and evolution into the Internet competition, and network marketing will be more small and medium-sized enterprises to pay attention to, but also will become a hot in the next few years one of the industry.

At present, there are a large number of small and medium-sized Enterprises began to network marketing attention, and SMEs through the Internet platform can reduce the overall cost of sales, to achieve maximum profit, to help SMEs thrive, but after the understanding of the majority of enterprises to determine the existence of orders laborious situation, And there are many enterprises to network marketing awareness than other enterprises to a lot, well aware of the importance of network marketing, began to use a variety of methods to promote their own enterprises and publicity, and ultimately can achieve the effect is very unsatisfactory.

A lot of friends have asked me this question, our company in the network marketing in all directions are doing well, but why not always achieve the desired effect? In fact, the reason is very simple, it is now a common problem of small and medium-sized enterprises, talent, ideas, methods, pursuits, These words are more or less mentioned in the previous articles, now many small and medium-sized enterprises are facing great challenges and threats, every day in consideration of their own product promotion at the same time also consider the cost of control, because small and medium-sized enterprises and other large industry companies, the same year large companies they are less good talent, Good ideas and methods, and pursuits, if each is not up to the requirements, then the entire Network Marketing system is a failure, before the exchange with a lot of friends when everyone will say that its implementation in the small and medium-sized enterprises are mostly because there is no good talent, casual search on the internet everywhere on the SEM, business-to-business, mail, blog, Forum promotion method, but after being tested by many people have found more or less problems.

In the past has done a lot of SEO and SEM training, training results are basically the same, but the results are completely different, that is, there is no according to each point of knowledge said, do a good job in the overall implementation of learning knowledge has such a process, learning-records-digestion-transformation-implementation- Summary-Innovation, and then repeat this like a cycle, each individual progress will be very fast, it is important that there is no awareness of this.

In doing a good job of the entire Network Marketing system learning, we must remember that is fine, small and medium-sized enterprises targeted at the user groups have a great difference, whether it is to do production, manufacturing enterprises, will face a problem, that is suitable, choose the best way to promote the most correct way, Many people will think that the first thing to do is to promote the overall exposure of the enterprise, in fact, the idea is completely correct, and this practice can be successful, but if we look at this issue in a different perspective, the results will be completely different, in small and medium-sized enterprises can not exist too many sectors of the network, And every network marketing will have his limitations, not every enterprise is suitable for this way, have not considered their own user groups where, what they need? If we do it at a loss, the result is a lot of manpower and money, but not even a good one.

1. Know what you need?

What do you need? Is that strange? In fact, when I said that you will not be surprised, we are engaged in network marketing will have a purpose, although the end of the customer is said to be the ultimate goal, and the early stage of the purpose of many people are not very clear, we from the beginning to choose this channel to promote, Then we always around the end of the results we want, many enterprises in the early days often easy to fall into confusion, when you see a lot of people are doing SEO when immediately into the SEO, efforts to upgrade the entire site keyword rankings, but? and because the site does not meet user experience, and began to do site adjustment and revision, When the best site revision found that their site has been K-off, and will spend a lot of time to upgrade the weight of the entire site, when the weight of ascension after the ranking to find their own blindly for the keyword ranking, and forget the keyword precision and user conversion, so although every day to see a lot of users to enter the site , but the overall conversion rate of the whole site is very poor, this time how to do? And then start doing PPC pay-per-click Ads, and ultimately? Still don't know what you're doing.

2. Where is your user group?

Initial user group positioning is very important to pay attention to their own user groups, then we are engaged in network promotion or marketing can help us to do a good job in the initial user group positioning, but if there are many differences between E-commerce enterprises, the Let's not think about how other companies are doing their promotion, you must first understand their products, if you are selling equipment, then you should go to find the needs of this type of machinery and equipment user groups, then do not use some suitable for the public to promote the way, otherwise you will bring a group of students, I thought of that time your cost is also high.

3, choose the best way to promote the network

The way to do this is to make a choice after we've identified our core goals, for today's network to promote the variety of ways, and in fact, each can achieve the effect he should be to achieve only care about how you should do, many enterprises in the choice of their first promotion products will be in a large number of business-to-business start to publish their own information, Whether relevant or not, will go to send a lot of information, and eventually be treated as spam all deleted, but in fact the purpose is very simple, is to be able to improve the exposure of their products, can allow more users to understand their own, but because the way the improper method caused a series of unnecessary trouble, Of course this way how do you do very often, can not say completely without a little effect, certainly will have certain effect, but finally you attract this part of the user group is really you need the user group? Can they buy your products? Of course not only the promotion of strategies and methods of the problem, more importantly, refinement, Because it has also been mentioned that SMEs are different from other companies, in the network personnel configuration under normal circumstances will not be too high, then in the face of this problem will exist to promote the way of clutter, can not do very fine, every day to spend a lot of time to release product information, product information maintenance, website maintenance, SEO optimization and management , the management of company-paid accounts, finally add a lot of forums, blogs and email marketing methods, although it seems to do a lot of things every day, but the most always can not achieve their desired results, because each promotion way will you spend the time each day, you are basically a daily investment is only a fraction of one, Other companies are spending 100% of their energy on one thing a day, so what's the difference between you and the competition? In the time that everyone spends, remember that there is a phrase called time spent where success is, whether you have to invest enough time in a certain way, If a way to invest in a day can not be compared with competitors, then we should invest in our spare time, if there is no way to spare time, then we can only increase staff.

4, the integration of their own enterprises and product highlights advantages

With traffic this time we need to control the flow, on the quality of the flow of the final transformation into our customers, every day there are so many users to enter, then we should consider this time on their own web site articles, from the user's focus on things, such as users will have a comparison of the psychological, Often after you open a Web site for more than a comparison, compare the size of the company, product differentiation, and their ideal product comparison, this looks very easy to choose the final company, before I remember a business CEO asked me, my company has done well now, why do you have to consider other? This is not superfluous? In fact, it is not the case, because the user group they will have a comparison of the psychology of the site, your products are good, they need to find the same and better and lower prices of goods this is the traditional Chinese thinking, so you need to not only say your product highlights, More to show your company's credibility and authority, but also to show your company's goods and industry differences between.

5, master each user to choose the point of Desire

Master the user's desire point basically you're half done, many people will ask, this is not difficult, of course, this should be based on a variety of comparisons, because in the front are doing a good time, then you have to pay attention to your site has to promote users to purchase the bright spot, why they choose your company, Why do they need to get in touch with you right now? So this is to be based on your study of the user group purchase mentality of the entire site to adjust the form, if your company is to do conventional products, if it is a supporting use of enterprises, So this time you have to consider your user community is likely to be the procurement staff or the boss, then if the boss for cooperation with the enterprise more important is the size of the enterprise strength, reputation, technology, price, after-sale, etc., if it is a common user group then they may focus on the different, If they are women, what are they? What about their awareness of the Web? Of course, when we know these, and then combined with the product before the differentiation, the company's differentiation to refine, and then the user groups are very concerned about the problem where they can be seen everywhere, the most important thing is to facilitate the user's use.