Meta code optimization (ii) Keywords and description optimization criteria

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Hello everyone, I am the honey. Two days ago to share Meta code optimization (i) Optimization criteria for--title optimization, and now continue to share the following Meta code optimization (ii) is the keywords and description optimization criteria.

Keywords optimization standard

Reference Keywords inside do not place too many keywords, generally 7 within the appropriate.

Article Keywords only recommended home page, table of contents pages, important content pages and theme pages contain, do not recommend the General page contains keywords, because the page contains, the first is to spend a lot of labor, the second is keywords if writing inaccurate results will backfire, Because keywords weight itself to give very low, if you set unreasonable, but will lead to long tail keyword PAGE DOWN right.

(3) Keywords do not recommend changes, changes will result in the page weight drop (mainly refers to Baidu search engine), a friend to do the medical site, a total of 1500 sites, changed 1000 pages of keywords, the original 1000 of the long tail keyword flow to 200, Dropped keyword rankings are modified keywords Keywords page.

Description Optimization Standard

Reference Description words recommended 75 words, 150 characters, so that the search engine just can be indexed by users to see, more than the number of users can not see the actual role.

(2) the page to do the key words to put into the description, and to the title contained in the keyword did not write in. Description contains keywords for the keyword ranking is advantageous.

(3) Description needs to meet user experience optimization, in addition, we also want to write our description keywords to arrange the location, the more important keywords to rely on the front placement. Description is our page introduction, just to the core of the page to write out on the line.

Let's take a look at an example:

the following references:


<title> Webmaster's home-China webmaster Station Chinaz.com| We are committed to the Chinese site to provide power! </title>


<meta name= "Keywords" content= "stationmaster, Stationmaster's home, stationmaster information, stationmaster NET, webmaster tool"/>


<meta name= "Description" content= "Webmaster's Home (China Webmaster Station) for personal webmaster and corporate network to provide comprehensive webmaster information, the latest and most complete source code program download, mass construction site materials, powerful search optimization tools, Web site Traffic statistics Service has a one-stop network solution, for more than seven years we have been committed to the Chinese web site to provide power. "/>

Summary: Title "Chinaz.com| We are committed to the Chinese site to provide power!" With uniqueness, Chinaz belongs to webmaster class portal site. So only need to include brand keywords and site name on the line "Webmaster House-China Webmaster Station" keywords contains 5 keywords, very standard. In addition, we see description contains the title contained in the key words "webmaster information, webmaster Tools", which belongs to the natural very good optimization means.

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