Meteorological 2.0 large data points "cloud" gold

Before the data, there is a similar concept--bi. BI provides a causal relationship to derive a model from causality. Large data is separated from the causal relationship of the horizontal model, attention to massive data, the mass of data itself is the value. By tracking Google's 5,000 search terms, the U.S. government has accurately inferred a major outbreak of influenza in a region that would take preventive measures in advance. There is also a powerful data-analysis team that is modeling to help Obama presumed the presidency. Large numbers have repeatedly shown their power and have penetrated every field. Of course, the field of meteorology is no exception. More and more people realize that weather is no longer just a message that affects people's lives and travel, and if used, the weather will be a source of great value.

Merck (Merck), which produces allergy medicine, subscribed to a professional weather forecast a year ago, so it claritin The weather information for the US region in March last July. This information will be unusually cold in most parts of the United States this March, with no conditions for allergens, including May warm air that will bring pollen and other allergy factors.

Merck told Wal-Mart supermarkets about its weather data based on temperature and humidity. Finally, the two sides through reasonable judgment and analysis, decided to increase for Claritin and other allergy drugs promotion and supply. Debbie Sonnentag, head of consumer health at Merck, said this could bring additional sales of $ millions of.

Companies around the world are taking meteorological analysis into their business strategies and looking to take advantage of nature for greater returns. The Sears Retail company has focused on the national weather through the crisis command Center's surveillance equipment to ensure that all necessities are stocked. Insurance company EMC to avoid unnecessary or fraudulent claims by analyzing the historical record of hail disasters. West Star Energy company, located in Kansas state, has arranged for the company's electricians to keep an eye out for bad weather conditions in other U.S. states in order to help in times of crisis.

Assets as high as 73 billion U.S. dollars DHL Express Company using meteorological data analysis, for the daily operation of more than 3,000 flights escort. No wonder Travis Cobb, vice president for DHL U.S. regional gateways and network control, said: "The weather is a priceless problem." ”

The National Weather Channel (Weather Channel) handles 20 megabytes of data a day, including data on wind, rain, snow, hail, tornado, temperature, air pressure, humidity, earthquakes, hurricanes, lightning, and so on. Commercial users obtain the meteorological information after analysis, and can better conduct business activities. For example, insurance companies through the cumulative rain model to understand the car insurance claims after the rain, pharmaceutical companies through the weather map to understand the reasons for the patient's dyspnea, and so on.

Consumer goods companies, logistics enterprises, restaurants, railways, amusement parks, financial services and so on need meteorological information. Some companies explore the next marketing strategy by analyzing how the weather affects customer behavior. Other companies forecast future weather, anticipate future value risks, and try to identify potential problems that competitors cannot foresee. The weather is actually the most basic big data problem.

Intense competition in the surgery industry

The business opportunities offered by the weather are everywhere because it is closely related to everyone's life. Therefore, the meteorological information field is a battleground. Google's robot device can analyze the weather, provide a personalized navigation system for drivers, and alert drivers to change the route according to weather conditions. Google has filed a patent for the device. According to IBISWorld market research organization data show, now the U.S. Meteorological information field market mainly by the U.S. National Meteorological Channel and ACCU weather led. The former occupies a market share of 51%, the latter occupies 14%. The two compete fiercely for big corporate clients, which now have customers such as Home Depot and American Airlines, which have users such as Lowe ' s and United Pacific.

In the field of meteorological data, smaller companies such as Weather Trends Analysys and custom Weather focus on more subdivided areas, such as agriculture or energy. It vendors like CoreLogic and Planalytics provide meteorological information with analytical tools and services to integrate data from ERP, manufacturing, and other IT systems. Most of these companies use free data from the United States National Weather Service, which is a mission to protect the lives and property of citizens and improve the nation's economy. But these companies have also added information on their systems and sensors, and created new products through data analysis and novel algorithms.

AccuWeather's weather marketing services can provide a range of data for companies to choose from a good time to discount or increase their inventory, and can also provide meaningful weather information for social media. AccuWeather says its services can help customers find the relationship between sales of some local product and 200 weather variables. For example, under Hurricane weather, the best-selling food is Blueberry toast. This analysis requires assistance from multiple IT departments. In the field of meteorology, research and development is a very important part.

"More powerful than the weather is our ability to help you make a profit from the weather," said the National meteorological Channel, which has 77 patents. "Despite the growing sophistication of it technology and the growing strength of analytical tools, there are still a lot of unpredictable weather conditions." Meteorological monitoring satellites are 23000 of miles away and sensors are distributed around the world, and monitoring equipment enables public and private meteorological organizations to regularly analyse millions of observations. But the space between the Earth's surface and the orbiting satellite is the area of bad weather.

As a result, the weather has become a scapegoat for many companies ' economic failure to meet expectations. At a recent Wall Street meeting, executives have attributed the decline in sales of sandals, mung beans, doughnuts, books, airline tickets and auto parts to the weather. In a recent annual report, FedEx told investors: "We are extremely vulnerable to the natural risks posed by climate change, such as changing climatic conditions and ecosystems." ”

Alberto-culver, a former vice-president and now a supply-chain consultant Al DeChellis, says that the reason for companies to use the weather as a cause of decline is far-fetched, based on the full data, which are largely free of the federal government, and strong computing power. "If you're selling seasonal products and you're not making the most of the weather data, I can only say that you're not doing your job." ”

(Responsible editor: The good of the Legacy)