Method and application of Enterprise website optimization

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More and more enterprises began to pay attention to the Internet, pay more attention to the role of the site in the enterprise publicity, can be said that the site has become a competition for corporate propaganda in another battlefield. Shijiazhuang Yi-Cheng network focused on enterprise website construction and optimization of the site, we believe that the corporate site relative to other integrated sites, industry sites to optimize the convenience. Because the enterprise website basically has own exclusive product, as long as the positioning good keyword, completes the website optimization the preparation work, obtains the good rank relatively to be easier. So, how to carry out the specific work?

The overall layout of a website is reasonable, beautiful and practical

Site do not overly pursue visual effects and flooded with a large number of pictures, Flash, JS code. Enterprise website itself is mainly focused on the use of publicity more practical, for the effect of flooding a large number of Flash, JS code on the search engine included no benefits, affecting the distribution of site keywords, we should know that the search engine is more sensitive to the text. In the early stage of website design to fully consider this, from the design of the effect map to the production of the page to follow a certain site optimization principles, so as to ensure that the basic framework of the site structure of the reasonable, for the next step to lay the foundation.

The definition of the title, keyword and description of the website

There are two main aspects:

(1) Home page:

Most corporate websites are titled as company Names, which is fine, but there are some small tips in setting up the process. For example, we make a website company named: "Shijiazhuang Lang Sheng Technology Co., Ltd.", dedicated cameras and related products to the company to name the title, search as long as the site included in the basic will get a good ranking, the first is very easy, but this has undoubtedly narrowed the site's search scope, If it is such a title to write: "De-LA, embedded, IR ball, infrared camera, video server--Shijiazhuang lang Sheng Technology Co., Ltd.", a simple overview of the enterprise's products, while expanding the site search scope.

Keyword settings, to reflect the main content of corporate Web site, the main product content, this is no longer said.

The description part is a narration to the title and the key word, the content is concise, can take apart the key words to compose some long tail words.

(2) Site column page title, keywords, description of the set, but also to follow certain principles, to this column, reflecting the main content of the column, key words can be pushed some home page density small keywords or some long tail keywords, avoid opportunistic column page and first page title, keyword, description, Other pages of the site will not be included.

Three site keyword density

Corporate web site Because the structure of the general relatively simple, keyword density more convenient to do, as long as the attention to the application of good text, alt tag writing, generally speaking can be controlled within the 2%~~8% range. Keyword password seriously inadequate, or beyond the scope of the site is not conducive to optimization. Specific methods see: Improve the Site keyword density of common methods

Four web site optimization work

Here said with a general survey is "original for the king, outside the chain for the Emperor", above three points are the site optimization of the preparatory work, is the basis for specific optimization work here is only for the enterprise site to do analysis.

(1) The website must have the regular, the instantaneous update.

Enterprise Website The most wasteful things exactly on this, the site is completed, no one is responsible for updating the content, one months, half a year, or even a few years of content on the update, so that can not guarantee the ranking of the site. Even if no one is in charge, make sure the site has some updates a week.

(2) Release classified information, increase the chain

As we all know, outside the chain of the important role of the site, although the Enterprise site optimization relatively good to do some, but in the long run, as well as peer competition, want to consolidate good rankings, or to do more outside the chain of work, such as to go to some large classified information site market, 58, such as the release of information, so do not bother, but also bring results!

In general, pay attention to the above aspects, the company's Web site rankings can be done, things are not much, or to complete each of the work carefully, and have been!

This article by Shijiazhuang Yi Cheng Network www.0311cn.com original, welcome reprint, Reprint please indicate the source!

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