Methods of improving user loyalty of professional website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

For the promotion of a professional industry website, traffic is the premise, visitor loyalty is the focus. Because diversion for our optimization promotion work is only completed the first step, improve return rate loyalty is to achieve the preliminary promotion effect. Loyalty to come up, the turnover rate will be steadily improved to achieve the promotion effect. Here are some of the experiences I've shared with the investment website I was previously responsible for.

Let the site have substantive content

For professional strong website promotion, the first thing to do is to let the site have material. So in the updated article content to strive for original, there are substantive content. Do not copy and paste. Even the false original also let visitors feel that read a harvest.

In the composition of the article as far as possible to do illustrations. For example, the site of the investment variety of daily market will be updated, we call the authoritative market information site code (do not appear on the kind of their web site), so that every day automatically update the market. Increase market price Conversion tool, Unit conversion page, and produced a mobile version of the market map. This increases the number of visitors to the phone terminal query. Although the current statistical data to see the effect is not obvious, but the use of people are still good response.

Increased investment skills in the column. Investment techniques are important to ordinary investors, who do not have professional analysts to understand the types of investments and the risk of investment. Or if you let investors get to know a product faster, all they have to do is help them understand the investment in the shortest amount of time. So we added a video to explain the channel in the process.

Two transformations of key inner pages

From the statistical data, we can be more clear to find important entry page. For these pages, we can focus on the area to do some related upstream and downstream links, this is not to say the article page of the relevant articles, but anchor point navigation. In the operation of the process do not have too much change, in case the next time Baidu update is deleted included.

Specific operational recommendations: in the article content of some more professional vocabulary for a simple description, describe the time to avoid directly add links to related pages, anchor points for bedding Guide, attention to control the number of anchor points. From the process of my operation, effectively attributed to the visitors access depth.

Add Customer Service Answer window on page

The main reason for this increase is to increase the user experience. In favor of the visitors do not understand where the timely answer, this can also facilitate further communication with customers, so that can sell services to improve the visitors to the site and product goodwill.

For example, our site is to do financial investment, then the analyst wrote the market analysis will have some technical indicators of the explanation, although we have attached a screenshot in the above analysis, it is inevitable that some readers do not understand, this time there is such a consultative platform, can be a good solution, thereby enhancing their recognition of the site.

Here we began to choose the online customer service system, but later found that a lot of visitors to ask the question went away, the effect is very poor, and later switched to QQ online customer service and reserved QQ number, the effect is revealed, the basic consulting customer service you add they will not refuse. So we pull them to the pre-sale QQ group for two times marketing, daily release analysis articles. The stickiness of website users is further improved.

Improving user loyalty is a large part of the user experience, the west of the www.yanzhipu.com and the letter that the industry professional website because the target customer base itself is small, so we have to strive to make every new visitors to become our loyal visitors. Therefore, as far as possible to achieve the goal, we should be as perfect as possible to improve the site's user experience, the intention to serve the visitors, so that they feel the site to their value, so that the loyalty of visitors can steadily improve.