Mi Hao Yu: Looking for products "key words", triggering social concern, promote sales

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Enterprises in the introduction of new products tend to be too concerned about the product selling point of their own imagination, and ignore the audience on the product feel, how to seize the product "key words", triggering the audience's interest and discussion, is the key to product promotion.

From the perspective of product promotion, enterprises want to highlight the "buyout", that is, one-on-one exclusive services, which for the audience is a service experience, but the buyout itself can not arouse the audience's discussion, not in the formation of interest in the network, then we look again, this product can have some interesting keywords?

The subtitle of "City Freedom" reminds me that this is not just a common wedding photography, but a combination of the city/street/The new experience of the elements, that will be "city" and "street racket" as two valid keywords? Can these two points raise the interest and discussion of the audience? From years of experience in network operation, The closer to the general public's living conditions, the easier it is to form a discussion.

City”

People to live in the city tend to have numbness, ignoring many beautiful sights, like Rodin said: "Life is not lack of beauty, but the lack of eyes to find beauty."

1, people really want to know what good places in the city, should first arouse the discussion of the topic, so that netizens to share the city's attractions, can get enough participation degree.

2, through the first round of discussion, collected a large number of urban beauty, together with the original products recommended by the site, after a vote to discuss, choose the most suitable for life outside the 8 city attractions, this practice first played a summary of the role, in addition through the vote to enhance interaction, and ultimately the most popular users vote as the product line, Let users have a sense of generation to the product.

"Street racket."

Street racket is a fashionable attitude to life, spontaneous photography, but most people try to find it difficult to take pictures of the right, so this product in the sample photos can be collected online users to enroll and learn to shoot the scene, professional photographer on-site combat guidance, through this way can enhance product attention, And through the on-site dispatching reflects the professional degree of the enterprise. On-site activities after the formation of 1 of tidbits and 1 of street shoot tutorial paste, again aroused concern.

Through a concise product of social concerns, the formation of enough discussion, and then launched this product, naturally can get enough consultation. From this case, you can see how to find the product "key words", triggering social concerns and discussions, the final product launch and sales will have great help.

Public micro-letter: Millet Chat Network (article Source: Millet Chat Network author: Mi Hao yu)