Mi Xiaobin: Talking about the joy and sorrow of domain name

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About the domain name, the past two years it is easy to think of a large number of acquisition cases:

One is cool news, Cool News is now the domain name is kuxun.cn, Cool News is the earliest use of kooxoo.com. The new domain name is a two-syllable. cn Domain. Cool News founder originally wanted to buy kuxun.com, but the domain name holders unexpectedly out of 800,000 U.S. dollars of high prices.

The second is Phoenix, Phoenix early domain name is the Phoenix's English spelling, this word Internet users are not spell, many users are through search engines into the Phoenix, users often complain about the domain name difficult to remember. At the end of 07, Phoenix began to use ifeng.com, the domain name read like Apple's latest mobile phone, memory is very convenient, very quickly by the user identity.

The third should be thousand rubber net buys kaixin.com, anecdotal rumor This domain name spent Chen a boat many silver, some say thousand oak became a sucker, also some say worth acquiring. Recently saw Xu Chang speech, coincides with thousands of Oak's own happy net on-line. In the speech, often mentions the Cheng net, Xu Chang all uses "001" to replace, and "happy net" refers to thousand Oak's happy net.

The domain name sometimes brings the opportunity to the enterprise, sometimes is the annoyance. The author side also has such example, Huajun Software Park domain name has two, one is transliteration's onlinedown.net, also has one is the transliteration newhua.com, but huajun.com is not in the Chinese army Software Garden hand. Once, I called to ask the domain name holder, how much money willing to hand, the other side replied: 240,000.

Why the phonetic domain name is favored

Why English domain name is not recognized by the people, and the two-syllable domain name is sometimes more expensive than the four-letter short domain name? I think this Chinese native culture is related.

The reason why pinyin is favored is that good memory, fast entry speed. Double syllable domain Name, we actually only need to remember two words can, and four irrelevant Chinese characters, if the structure is not a syllable, equivalent to memory four Chinese characters. Some pinyin domain name up to 7, also can sell sky-high price, the reason is this. Phonetic domain is favored, indicating that the domain name is also affected by the local culture, China has its own characteristics.

Double syllable Domain Name embarrassment

Whether it is cool news kuxun.cn, or Phoenix ifeng.com, than before the replacement of Kooxoo and Phenix easy to remember, it is true that the user brought convenience. and Cheng happy NET is facing awkward situation: Cheng early failed to get the best domain name, now facing the formidable competitor, every day in the loss of a lot of users: it is said that the thousand oak in the purchase of the happiness domain name, the page has not been online, a daily 30,000 fixed traffic.

Cheng's embarrassing statement that the double syllable domain name is very scarce in China, it is not difficult to estimate: the number of initials in Chinese pinyin scheme is 21, and the vowel is 35, even if all initials and vowels can be combined, the two-syllable domain name is composed of 735, less than 1000, and this is compared with China's 100,000-meter site, it is undoubtedly more than the number of more than a few monks , prices are often difficult to bear the entrepreneurial enterprise, which is the reason why Cheng missed the happy domain name.

Double syllable Domain Name also brings another embarrassment: a phonetic alphabet often corresponds to a lot of words, such as "Sogou" and "Search and buy", "Sina" and "Groom Net", "Sohu" and "Search Households", "AO Tour" and "Travel", "Chinese Army" and "Embassy" and so on.

The way to solve the letter domain name

The number of two-syllable domain names is sparse, and more than three syllables of domain names tend to be too long to remember and write. The domain Name System, which is identified by letters, is facing embarrassment in China.

Recently there have been reports that Chinese domain names are being tested nationwide, and it is not difficult to estimate that the official application of Chinese domain names is just around the corner. ". China" domain name is the Chinese character domain Name System, the user does not have to enter the letter domain name, and can enter similar "Sina." China "," Sina. cn "Domain name, can be directly to the website. The following is the Chinese domain name of Phoenix Group:

The screenshot is proud of the browser, the author input "Phoenix. CN", open not Phoenix, but Phoenix Optical group

Phoenix Group and Phoenix both use the word "phoenix" as a brand, Phoenix is a global television station, as a media company, in search engines will have a lot of results, to some extent the corporate brand "Phoenix Group" marginalization. But Phoenix Group cleverly applied for a Phoenix's Chinese domain name, for its own enterprises in the Internet to retain a rare entrance.

From the above example is not difficult to see, the Chinese domain name to some extent solves the letter domain name faces the embarrassment:

One is the Chinese character system is large enough to support the million domain name. Chinese characters are different from letters, except the consonant vowel, the Chinese characters have font and tone. A syllable sometimes corresponds to dozens of characters, and 700 syllables behind it are thousands of commonly used Chinese characters. Even the phrase of two Chinese characters, its order of magnitude is also in the million scale, enough to meet the domestic 100,000 webmaster users.

Another is the input, the two words input speed close to the two-syllable letter domain name, we might as well do a simple comparison: input "sina.com.cn" and input "Sina." China ", the latter more than the former input a syllable, but the advantage is also obvious-easier to remember, and input also do not have to switch to the letter state, but also to save some time.

The author thinks, Chinese domain name just like with Chinese search, its behind has Chinese character own characteristic and advantage as strong support, Chinese domain name takes the advanced internet technology and China's long Chinese character culture product, will be increasingly popular with netizens.

Related news: Look forward to ". China" domain name ERA coming

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