Mi Xiaobin: The Internet age, the fan economy is the pioneer

Star fans are about October 2010, there is a circle of friends to the Zhang Gong concert tickets, concerts, Xu, Pan cypress, rain have come out, Li Yuchun in the last one, carrying the axis of the finale of the track. At that time, fans were on the scene. I can not help feeling, sent a micro bo: "Xu Song good, Panveber dance good, Angela Letter long, not as good as spring brother fans." "I thought, I mixed it circle, no one answered me this a little bit of entertainment microblogging." But not a few minutes, there are dozens of people leave a message, I was criticized that I do not know how to respect others, should not call Li Yuchun as "spring elder brother", and some even very angry protest. I know, fans call Li Yuchun commonly used is "Spring Spring" "Spring Son" "Li Yuchun", and "spring elder brother" is Li Yuchun and her fans are the most offensive to call one. After explaining and apologizing one after the other, I had a sigh of relief, more and more felt the loyalty of Li Yuchun fans and strong, also let me understand Li Yuchun's rapid popularity, and fanatical fans inseparable. The biggest lesson is "the world, don't offend people with fans." The value of the fans in the Weibo era, no fans, go out you are embarrassed to greet people. On Weibo, different bloggers and fans vary. Powder Lee and Zhou, must be the It circle, Pink Chen Yao, Yang must love to see the entertainment circle of young fans. Powder Han cold, it is said that the female and literary youth more, he belongs to the Idol-class writer; Literary Youth's sensibility and science control fans of the serious, it seems a little out of place, it is no wonder that Ark son and Han and their fans will have "square Korea war." The color of the fans is different: Zombie powder is the cheapest, hundreds of can buy a lot, high simulation of zombie powder will talk to himself, lifelike imitation of real people "forwarding" "comments", it is said that the price is slightly more expensive; five cents more expensive, with the popularity of micro-bo marketing, prices are rising. V powder is the most precious, because each v powder behind, is a real person. As for the celebrity powder you, almost beyond the so-called "micro-bo Marketing" category, which relies on micro-bo real material. Fans and wealth a person's social resources usually include: wealth, talent and networking. Money and property can measure a person's wealth, words and deeds and works can see its talent, the number of fans and loyalty, it shows its appeal and contacts. Wealth is not equal to talent, not equal to the fans, but the talent can attract fans, fans become a wealth. Chen Yao became the queen of Weibo, a constant, ad repeatedly, micro-Bo queen turned into an advertisement queen, Fang and Han in playing "Fang Cold War", did not forget to promote their own science and literary works; Luo hit the fridge, also didn't forget to do an English training course of enrollment ads. Muzimei's microblog is called "no plus V", a name that is incompatible but in a short period of time, in the wooden son of the United States "Bed Review" "fortune" and other hype, from thousands of fans jumped more than 200,000, it is said that during this period Muzimei also removed a lot of zombie powder, pull black "unfriendly" fans. And these 200,000Fans are bringing "real money" to Muzimei. Muzimei recently wrote this book, "Men and women conforming", is said to be the same as without V, is a "heavy taste" books. Muzimei recommended her book on Weibo, introduced the content of the book, posted the purchase URL, and occasionally reminded fans that "don't buy a book fan, not a good fan", encourage fans to buy books. The fans bought the book, The Sun shines @ The beauty of the wood, she will also help forward. In the process of fan-Muzimei, the book is becoming more and more popular, and it also benefits. Wealth, talent, and fame may really transform each other. Rich people, spend a little money, can buy hundreds of thousands of of zombie powder, but this is only a number, nothing can be explained; talented people, with their own micro-blog to attract like-minded, although not many fans, the quality is very high; there are fans of celebrities, writers can sell books, movie stars can promote movies, singers can promote concert tickets. Muzimei is a careful management of micro-blogging, rapid transformation of a case. Weibo and fans economic internet is a great thing, through the "HYPERLINK", in different pages to establish a link between the form of a Web page as a node of the information network. Google through the chain of numbers on the Web page to evaluate and sort, forming the core of Google algorithm, Google's success is the key to find the information network, "hot pages." The great thing about social networking is that in a virtual society, there is a real connection between people, and the great thing about Twitter is that you build virtual networks between different microblogging users by focusing, @, and talking. Micro-Blog Information display, the content is extremely essential, also take into account the relationship between people and content, individual concern behavior, so that different people because of the gap between the number of fans, and divided into "fans" and "Opinion Leaders", the latter has "hot web" role, but also "hot users", they are often "hot content" of the manufacturer. Weibo fans, and "attention" of this action corresponds to, and "powder" and QQ friend interaction is a one-way behavior, like "unrequited love" and "relationship." Attention is more than just "attention", it also represents a relationship of trust, association, and intimacy. Be concerned about no limit, QQ member friend limit is 1000, it is said to raise to 2000 recently, but a person's number of fans can be infinitely many. Once Weibo has become the hotspot and retrieval of two virtual networks of content and user networks, Weibo, the endless fan management platform, has become the most important carrier of the fan economy. Now, large to the world's top 500 enterprises, small to several people micro-enterprises, and even state agencies, are paying attention to the role of micro-bo, micro-bo marketing, this effect is obvious: first of all, it is a content publishing platform. Unlimited number of fans, can make a tens of millions of fans of the micro-Bo influence can be compared with the most authoritative TV media, real-time broadcast, simple mini, so that the micro-blog threshold to the minimum, so that the cost of information transmission to almost zero. Weibo is also a customer service center, any fan or not fans, can be the first time to remind you by @, the company's products appear problems, as long as the processing timely, Micro Bo is the most efficient customer serviceHeart。 Of course, Weibo is also a user community, and many problems may be solved by interacting with each other--this is the charm of the community. Fans are a special group of users whose "focus" behavior is not just to know, more likely to be potential buyers, or to be the most loyal buyers. Operating fans, is the "user management" every moment, this point whether the virtual network or the real economy, the truth is not too bad difference. Apple's fans and brands run Apple, the company's corporate brand, its iphone and ipad brands have long been popular, Apple is the most fan of IT companies, Apple is the most successful business fans. Apple's most attractive user is the quality of the product. Although in all kinds of IT equipment, Apple products tend to be higher prices, the main high-end market, in Europe and the United States and other developed countries mainly in China also flagship municipalities, provincial capitals and other front-line cities. Apple devices rarely have a mishap, do not touch most of the equipment two or three years is not a problem, soft failure by System Restore almost can be done. Apple's marketing like soft advertising and built-in advertising, very little money to hit hard wide, internet advertising is less pathetic. Apple has done a few simple things to the extreme: one is the press conference. Apple's product launch is the industry's best launch. From PPT to speech points are perfect, with a minimum of words will be the introduction of the product clear, clear, and users are most concerned about product details, almost every time, each important function is a live demo. The second is the official website. Each new product will be introduced in the official website. Apple's image of the advantages of its products is vivid, with the product manager on the site, so that people pleasantly Apple products. For Apple's product review, most of the media directly copied Apple's introduction, because no one said more clearly than Apple itself. The third is the offline store. It is said that the Apple flagship store has very strict service rules, such as how long users play how long, the display angle, let the user to solve the problem themselves and so on. Apple's products are often scarce and hungry, making people feel that they are always in short supply. Apple will not cut prices lightly, all prices are in the new product before and after the release. In peacetime, the price of cattle reported far higher than the official price of Apple, let people feel that the price of Apple is actually very honest. Apple rarely advertises, especially in the Internet. Below the line the roadside waiting advertisement more sees some, the television media industry occasional opinion. Careful fans have found that many of the movies have built-in Apple product ads. Tom's CD of mission Four can be seen everywhere Apple products, from mobile phones to the ipad. Apple's built-in ads not only focus on display, more attention to reputation, such as the role of Apple products in the film is a positive role, as for Lenovo in the third (a variable as the evil robot desktop) and Shu-milk (a spoof engineer) of the built-in ads, Apple will never consider. Apple only do volunteering-excellent products, in place of product display, quality service. In this way, Apple fans haveLoyalty. High-end users will buy Apple, low-end users want to buy Apple, has bought one after another to buy Apple's new products, or recommend friends to buy. Some Apple fans even want to collect all of Apple's products, Apple has become a collection, see how the fruit powder and Apple's feelings are deep. Apple fans like word of mouth about Apple's virtues, and that's exactly what the mobile Internet terminal features. You have a Mac desktop or an air notebook that you can't show off, but as a mobile device iPhone4 and ipad, they're not just playing a digital product, they're playing decorations, like LV bags. Fans can do more than just volunteer advocates, and fans around the world spontaneously build the Apple forum community, exchanging ideas and skills. The first Apple Forum, now on a scale, and some even a huge investment, the technology development of Apple powder has become a direct developer, become a part of the Apple industry chain. The Phantom of the cottage industry is not everyone can afford Apple products, they can only buy products similar to Apple to quench their thirst. These people are not the apple powder, at best Apple's Cottage powder, and those holding the banner of Chinese Apple companies, at best, Apple in China's Shanzhai version, it is, these companies for the fans of marketing ability far more than the apple. The Charm clan, and Oppo, Newman, Patriots together from MP3, and eventually, like Apple into the mobile phone industry. Like its name, the upper echelons of the enchantment are unpredictable. In the early days of the enchantment, there were few press conferences, all products were notified on the forums, relying on the word-of-mouth of the fans. The charm attracts the fans who can't afford Apple products, and in the product path, the Phantom chooses to bite the Apple configuration and use the low price to attract low-end users. The iphone generation 480*320, the first generation is also; IPhone4 upgraded to 960*640, the Phantom M8 still biting the new configuration. However, the same configuration, the price of the charm is only about half the price of Apple, the price attracted a lot of fans, they like Apple, but bought the charm clan, they have a collectively known as The Phantom Friend (kerosene). The charm is also wired under the store, but the number is far less than Apple. The charm of the family is the price, 2000 yuan spreads not only attracted a lot of fans, and a low cover hundred ugly, more than 2000 yuan can buy the iphone Retina screen mobile phone, even some flaws, has already had nothing to say. and Zang also use the Charm forum to listen to the voice of the user directly, release the latest news, is the line of the earliest operating fans of the mobile phone business. Rely on the spread of the Internet effect, the forum as a base area, is the charm of the business fans of the killer. Millet Copy the charm of the fan line when Millet claims to do mobile phones, the Phantom of the Forum in a few disdain posts. Originally, Lei wanted to buy the charm clan, left talk right talk, Huff, others millet make a home. and from product design concept to operating experience, whether it is a low-cost strategy or fan effect, Millet came to a whole nest end.This is no wonder Zang fire, said the investment, the result became free to learn. The idea of millet mobile phone is more Wu Fan than the Charm clan. The charm is biting the apple, 3.5-inch Retina screen, 960*640 resolution, which is listed on the iPhone4 is the top-level configuration. Millet made a few modifications: give up the retina screen, reduce the resolution to 854*480, screen size into four-inch large screen, the processor used dual-core 1.5G, become the most dazzling millet parameters. After this flexibility, the dual-core 1.5G speed is known as the best millet mobile phone set for 1999 yuan, and the charm of the M8 was 2400. In many people's eyes, millet mobile phone performance over the iphone, and more cost-effective than the charm of the family. Once faithful to the family of kerosene, fully poured into the millet, change body rice noodles. Compare the millet and the charm family, in addition to the product strategy is different, the operation of the fan way is also different. The charm of the fans only in the forum, and millet fans in addition to the Millet forum, but also the use of micro-bo, vertical web sites and portals and offline activities and conferences, the creation of the momentum is far more than the charm of the family comparable. Copy Apple products and patterns, the charm and millet is not only the intention to do products, but also painstakingly two of fans, but they are not the best cottage, the most is fake cottage. Really is a cottage, the circle also has a copy, called "Neo-Choi." Nietzsche specializes in the production of iPhone4 high imitation goods, and the price is only a mere hundreds of yuan. I remember that a lot of crooks are selling fake iphone iphones as Apple iphones, and still have them. It seems that the real copy of the Apple's appearance, thoroughly and completely to the iphone Shanzhai, so that every Chinese can afford, this Nice Caitai is the Chinese mobile phone industry real "wonderful work." Summary: This summary of the Internet era of the fans of the economy. In Weibo, opinion leaders, celebrities and celebrities need fans, which is a sign of their reputation; in business, a business and their products also need fans. Internet companies can use micro-blogs, forums and offline activities, quickly gather fans, gather popularity, let the traditional enterprises rely on huge sales fees, advertising fees and channel costs to attract users to close to 0, the Internet electric business model, so that stores, offline warehousing costs to the lowest. When the intermediate cost is compressed to the lowest, the product cost advantage of Internet enterprise marketing also emerges. Fans, often the most professional, most enthusiastic, the most picky a bunch of users, once they found a cost-effective products, not only will not hesitate to become buyers, but also consciously become active promoters, the obligation of the propagandist, free customer service, and even free after-sale engineers. In the face of a highly cost-effective product, the endless fan is like a nuclear bomb in the fission reactor, the product market is rapidly detonated. Apple's iphone and ipad have been the same for the past few years, as have the charm and millet. But what needs to be reminded is that once the product has lost a cost-effective advantage, fans will quickly lose enthusiasm, the market rapidly shrinking, user churn. And this is the rise of millet, the charm of the people facing the awkwardRace, and this embarrassment is also happening in millet, because 360, Huawei, Hisense and other cost-effective new products are emerging, enthusiasts fans are shifting, a new fan group is forming and gathering, detonating new product market.