Miao Yu: Experience the product website than CCTV ads

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In an Intel for small and medium enterprises services to the meager "road IT business" above see this sentence: "The site is an enterprise to display their own image of a window, and with the growth of the young generation and network development, this window is increasingly important." A visionary enterprise should not just make the site into an information channel, but the field has a certain impact of the portal site, whether it is information, online shopping, or value-added services, there should be a point to become the competitive point of the enterprise. ”

Most of the domestic SMEs have to do the awareness of the site, but the official website and product site of small and medium-sized enterprises should be what it looks like? is not a few photos, a visionary enterprise should not just make the site into a text stack of the phone book, but should be the site to create a user's inner brand website.

After Antian was placed in the position of Product manager, it was not the product that I was most eager to reinvent, but the company website and the product website. At that time, 2009 basic molding, anti-virus ability and other safety index performance like other similar software, but our product site is unusually old, looks like the 56K dial-up ERA with FrontPage 97 system made a "Altman."

Before the meeting formally proposed the website revision, I anticipated the scene is such, I outraged, then pointed out the present product website all sorts of deficiencies, then flap indicated the direction, everybody tears the energetic, the website face immediately is earthshaking.

However, it turned out that I was overly optimistic.

The day after the site revision meeting, the first problem is to face the first question is antivirus products site should highlight what? Certainly not pretty, we should give all the users who visit the website to provide a variety of security knowledge and skills, including virus warning, through the combination of Web content and products, to help users solve in the encounter computer "trouble" Troubled.

From the point of view of site positioning, positioning is very appropriate. But then a series of troubles appeared, but the crux of the trouble is not able to use the Web dynamic language, not enough ASP, PHP, CGI, JSP and other web dynamic language. Without the encouragement of these web dynamic languages, mainly for Web site security, in most attacks, hackers often use the web dynamic language written by the construction of the site program loopholes, through injection and other means to attack success.

So the next meeting completely deviated from the direction, from how to do the website promotion product evolution became the argument whether can use the dynamic Web to build the station program. It was only after two weeks that we jumped out of the trap of dynamic language and returned to thinking about the main axis of product website planning and construction, and the success of the final revision proved the website's ability to drive the product of the enterprise.

Internet Age Product Sales is an absolute art, it is no longer simply put the goods into retail outlets, it can through the site to potential buyers to fully display products, and also through the virtual display and brand hints to encourage consumers to buy products. But this seemingly "countertop work" is often flouted by companies with technical prowess.

Even in the traditional industry, a clothing store will display clothes according to color, but also to the body models wear a set of clothes to allow customers to buy more. Even in supermarkets, many brands compete to be able to place their products in positions of sight

When consumers enter a shop, showroom, and through the browser into the product site is not the second, they actually walked into a virtual brand display space. What this virtual space displays should be consistent with the characteristics and image of the brand, or at least the style should remain consistent. Companies are definitely not only through CCTV and other television ads can be hot, as Apple's Web site, it can only be able to continue to show and expand their products in the Internet influence.