Michael Bag founder Yehai: Electric Business and development opportunities

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April 13, "digital era of marketing innovation" as the theme of http://www.aliyun.com/zixun/aggregation/35685.html "> Chief Marketing Officer Forum held in Chengdu, The Forum invited two senior people in the marketing industry to Yehai, general manager of the Zhang He, the co-founder and chief operating officer of the Alliance, and to interpret the innovative marketing in the digital age together with Professor Kao, director of marketing and marketing.

Under the impetus of digital technology, the development of new media is changing rapidly, the consumer's media usage habits have subversive changes, how the marketing department of the Enterprise will deal with the most direct impact, and Yehai to share his experience with the new Battle of Mai Bao Bao.

Founded in 2007, bag sales website wheat bag, is Yehai the second pioneering success. Yehai the network marketing as an example, and share its innovative initiatives in digital marketing. Wheat bag from the age, category and style of product line differentiation, to meet the needs of different consumers. And from the procurement, production, warehousing to logistics and distribution and other links are driven by network orders, this model not only accelerates the response speed of each link, but also effectively reduce inventory.

After the 2008 to determine the business model, the 2009 Relay capital Accelerated development, the wheat bag has become the first e-commerce in China luggage enterprise scale breakthrough billion.

However, in the 2012, the electric business industry encountered a collective cold. In Yehai's view, "there were two main reasons for the labor pains in the electricity industry last year." From the inside, in particular, vertical electric dealers are facing rising costs, profit is squeezed, resulting in a decline in performance, the external environment, macroeconomic fluctuations, and the Chinese concept rate in the periphery of the stock market hit more to a certain extent to discourage investment capital, causing a lot of corporate capital chain rupture. ”

He said that the electric business of the winter like rowing against the tide, adjustment is both a challenge and a chance. At present, the wheat bag has begun to adjust its internal strategy, business began to pay attention to profitability and return on investment: "Business, the company's brand has shrunk to 6, SKU (inventory in and out of metering) also contracted to less than 2000; management, the company focused on the management of standardized routes, set up a virtual management committee, the implementation of the weekly frequency inspection. ”

Yehai think, now do all, is to shape their own brand, so as to enhance the power of the word in the industry, to achieve the reputation and depth of the promotion, thus leading consumers to buy multiple times. "I firmly believe that there is a wave of development in the electricity industry, and what I am doing is preparing for further development." ”