Michan: Is the "opening" of the website important?

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In fact, a long time ago to talk about this, we know, in the traditional industry, the opening of the shop is booming, the purpose is to let others know, and can pay attention to our store. In fact, the site's "opening" is also very important, we can understand it as a way of marketing, and this network marketing method for the site will lay a good foundation.

The "opening" of the website, determines whether others know you are starting from today, in a few years after today will someone talk about you, said: "This site I knew a long time ago, their qualifications should be more deep, I still choose them!" but said that, do the attribution, how to operate is a problem, I personally think that the site's "opening", There are several ways you can operate.

The first is: the purchase of keyword ads

This approach is more suitable for enterprise-class Web sites, of course, also need to have a certain fund base. Can buy the relevant keywords in the industry, to achieve the online "opening", which will let the industry quickly know you, if the funds are limited, can be a period of time to remove the keyword ads.

The second is: the purchase of online advertising

I remember before I also mentioned that in their own industry in the Portal class site ads, will bring good results, but here is a very important way to put the idea, is "accurate delivery", for example: a company-class site, then the target customer base is to expect the product or service of the people, There are several ways in which they can find a company that suits them:

1, through the introduction of friends

Depends on the quality of service, Word-of-mouth effect.

2, through the network search

Search through the network of customers in most cases will enter the industry portal, because the industry portal in the collection, update, chain and other aspects have advantages, ranking generally by the front, so in the industry portal or industry forum advertising, will have a certain effect.

The third is: Information release

This is a more cost-effective way to promote, it includes forum marketing, blog marketing, soft marketing, social network (SNS marketing), short message marketing, etc., this promotion means to achieve the goal is to expand the influence of the enterprise itself, in the site "opening", this method in fact, the effect is generally, But one key point is that the cost is low.

The fourth is: Search engine optimization

The progress of search engine optimization will be slower and need to be ready in advance. To make the site to search engine friendly and can have a good ranking, is not a very easy thing, so the workload is also very large, but search engine optimization, bring the price is very high, for later will save a lot of money.

These are my personal view of the site "open" some of the methods adopted, but there must be some more creative way, later found, will be timely to share with you.

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