Micro Amoy will open application interface merchants can customize shop

Sina Science and technology news November 25 afternoon, in the closed micro-letter jump channel, the mobile phone Taobao public account platform "micro Amoy" will be officially open to the opening of the application interface. After opening, third party developers and merchants can customize their own micro-Amoy accounts and shops on the phone, the micro-Amoy upgrade to become a personalized customer management and service center. Mobile Taobao's move is aimed at the micro-letter public account, which has previously opened some of the interface to businesses, allowing businesses to customize their own account features. At present, the mobile phone Taobao has recruited more than 30 developers for advanced testing. In the upcoming version of the new mobile phone Taobao client, already has dozens of of the third party development, available for businesses to choose their own application plug-ins. Next month, the micro-Amoy will also open more interfaces. It is understood that the micro-Amoy on November 1, the official external test, currently has 1.14 million business accounts. The number of public accounts in micro-credit has recently been 2 million. According to official data, the number of effective users of micro-Amoy more than 30 million. "After the full opening of the interface, businesses can not only in micro-Amoy platform to do some micro-letter can not do the function, but also to fully call the big Taobao platform accumulation of technology, services, user data and other resources." said the micro-Amoy related person. After the closure of the micro-letter jump channel, the intention of the mobile Taobao move is very clear: to attract developers and businesses "transfer" mobile Taobao. "Micro-letter will not take the initiative to distribute traffic to merchants, but the mobile phone Taobao is vigorously to the micro-Amoy account to import new traffic. The focus of the micro-letter is to import existing relationships, add maintenance and strong already interacting interactions, but are inherently weak in discovering and matching relationships. "Micro Amoy insiders believe that micro-Amoy rooted in the deformation of Taobao platform, born with a commercial gene, through micro-Amoy public accounts, sellers may be bypassing Taobao flow through the entrance and direct consumers." Cosmetics channel Business Beauty Makeup general Manager Huang that the micro-Amoy natural commercial attributes more suitable as the enterprise in the wireless end of the user marketing and management interactive tools. According to his estimate, as more and more old customers transfer and precipitation to micro Amoy, the future of the company's marketing costs can be reduced by about 70%. (LI)